At a Glance
- Tasks: Lead product marketing for AI and emerging products, shaping strategy and driving go-to-market execution.
- Company: Join WP Engine, a global tech leader empowering 1.5 million customers worldwide.
- Benefits: Enjoy stock options, health benefits, generous holiday time, and wellness days.
- Other info: Collaborate with diverse teams and embrace modern tools to innovate.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge technology.
- Qualifications: 7+ years in product marketing with strong storytelling and strategic skills.
The predicted salary is between 75600 - 92400 £ per year.
We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily.
This is a high-impact opportunity for a senior product marketer who thrives in ambiguity and enjoys building strategy from the ground up. You’ll help define emerging categories, uncover customer problems worth solving, craft compelling narrative, and guide products from early marketing validation through scaled GTM execution.
As the Senior Principal Product Marketing lead for this portfolio, you'll partner closely with Product, Marketing, Sales, Customer Success, and executive stakeholders to define target audiences, sharpen positioning, influence roadmap decisions, and bring new products to market with clarity and impact. You will own product marketing across the full lifecycle: from market research, segmentation, and customer insight, to positioning, pricing, launch strategy, enablement, adoption, and growth.
What You’ll Do
- Define the market and customer
- Develop a deep understanding of customer needs, buyer segments, market dynamics, and competitive alternatives.
- Translate customer and market insight into actionable recommendations for Product, Marketing, Sales, Customer Success, and leadership.
- Identify priority segments, use cases, buyer journeys, and adoption paths for new and existing products.
- Partner with Product Management to bring the voice of the customer into roadmap discussions and align on what we build, for whom, and why.
- Shape the narrative
- Own messaging, positioning, and narrative development for complex technical products.
- Distill sophisticated product capabilities into clear, differentiated value propositions for buyers, users, partners, and internal teams.
- Build messaging frameworks that support brand, demand generation, sales, customer success, executive communications, and customer education.
- Craft compelling launch narratives, product stories, and proof points that make customers understand not just what we offer, but why it matters.
- Lead go-to-market strategy
- Drive go-to-market planning and execution for new products, major launches, and feature releases.
- Define launch tiers, readiness criteria, success metrics, and post-launch optimization plans.
- Align cross-functional stakeholders around launch strategy, enablement, campaigns, and customer adoption.
- Develop sales enablement, customer-facing content, campaign inputs, launch assets, and internal communications that help teams tell a consistent and compelling story.
- Drive commercial impact
- Lead pricing and packaging recommendations in partnership with Product, Finance, Sales, and leadership.
- Track product performance, adoption, pipeline influence, conversion, retention, and customer outcomes.
- Use data, customer feedback, and market insight to refine positioning, improve adoption, and identify growth opportunities.
- Own competitive intelligence and translate market signals into actionable recommendations for product strategy, GTM execution, and sales positioning.
- Build scalable product marketing practices
- Establish repeatable frameworks, operating rhythms, and launch practices that improve quality, consistency, and speed.
- Serve as a strategic thought partner across Product and GTM teams, bringing clarity, customer perspective, and disciplined execution.
- Collaborate effectively with senior stakeholders across Product, Marketing, Sales, Customer Success, Operations, and Analytics.
- Partner closely with other product marketers supporting the portfolio to ensure alignment and effective execution.
- Embrace modern ways of working
- Leverage AI tools and emerging technologies to streamline workflows, accelerate research, improve messaging development, and uncover new opportunities.
- Model curiosity and experimentation while maintaining strong judgment, quality, and customer empathy.
What Success Looks Like
- Customers clearly understand the problems we solve and why WP Engine is uniquely positioned to solve them.
- Product, Marketing, Sales, and Customer Success are aligned around audience, positioning, packaging, launch priorities, and success metrics.
- Launches are crisp, measurable, and supported by strong enablement and compelling customer narratives.
- Customer insights translate into sharper roadmap decisions, stronger adoption, and clearer commercial opportunities.
- Customer-facing teams can confidently articulate product value and connect it to customer needs.
- Product Marketing is viewed as a trusted strategic partner to Product and GTM leadership.
Requirements
- 7+ years of experience in product marketing, including significant ownership of go-to-market strategy for complex products or portfolios.
- Deep expertise in positioning, segmentation, personas, buyer journeys, messaging architecture, launch planning, and product lifecycle marketing.
- Exceptional storytelling skills with the ability to distill complexity into clarity and make people care.
- Strong experience with pricing, packaging, monetization strategy, and commercial recommendations.
- Demonstrated success positioning products in emerging or evolving categories where customer understanding is still developing.
- Proven ability to influence cross-functional stakeholders and drive alignment across Product, Sales, Marketing, and executive teams.
- Strong experience using customer research, market insights, competitive intelligence, and data to inform strategy and decision-making.
- Experience supporting both self-serve/product-led and sales-assisted go-to-market motions.
- Excellent executive communication skills, including the ability to align senior stakeholders around strategy, prioritization, and trade-offs.
- Track record of building credibility through influence rather than authority and operating effectively in highly matrixed environments.
- Curiosity and proficiency with AI tools to improve the speed and quality of product marketing output.
- Ability to thrive in fast-paced environments, balancing multiple priorities while adapting strategies as conditions evolve.
Preferred Qualifications
- Experience in B2B SaaS, developer tools WordPress, martech, or AI-enabled products.
- Experience bringing new products or new categories to market.
- Experience working with technical buyers, developers, agencies, marketers, or digital experience teams.
- Experience building product marketing practices, frameworks, or operating rhythms in a high-growth or evolving business.
The Perks and Benefits
- Company Stock Options (Every employee is an owner in the company)
- Health Benefits (100% Paid Employee Medical, Dental, and Vision)
- Pension Scheme with a match
- Life Insurance and Income Protection (100% Paid)
- Supplemental Maternity & Paternity Pay
- Employee Assistance Program
- Generous Holiday Time (Who doesn’t like time off)
- One-time £375 Home Office Stipend
- Company Wellness Days
- Cycle 2 Work Scheme
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
Senior Principal, Product Marketing — AI & Emerging Products in London employer: WP Engine.
WP Engine is an exceptional employer that fosters a dynamic and supportive work culture in the heart of London. With a strong emphasis on employee growth, you will have access to structured learning paths and opportunities to advance your career while working alongside creative and driven colleagues. The company values innovation and relationship-building, making it an ideal place for those looking to make meaningful contributions in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Principal, Product Marketing — AI & Emerging Products in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WP Engine. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WP Engine. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WP Engine. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WP Engine.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Principal, Product Marketing — AI & Emerging Products in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WP Engine.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WP Engine.:Show us that you’ve done your homework! In your application, briefly mention what you admire about WP Engine.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WP Engine.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WP Engine. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WP Engine., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
