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For Companies At a Glance
- Tasks: Lead brand strategy and inspire a creative marketing team to drive growth.
- Company: Join Wowcher, a fun and fast-growing company in Camden Town.
- Benefits: Flexible working, 25 days holiday, free fruit, and wellness perks.
- Why this job: Make a real impact on brand performance with creative freedom and data-driven strategies.
- Qualifications: 2-3 years in Brand Performance with proven campaign success and team management.
- Other info: Enjoy a vibrant culture with monthly socials and all-company parties.
The predicted salary is between 60000 - 84000 £ per year.
Overview
Wowcher Camden Town, United Kingdom
Head of Brand Performance
Location: London (4 days in the office per week)
Salary: £60,000 + 10% + Benefits (as described)
Join the Wowcher Team – We’re hiring a Head of Brand Performance. Wowcher is a fast-growing company with a mission to drive growth through brand, organic and paid channels.
We’ve partnered with leading brands and built a culture that values creativity, data-driven decision making and a fun, tongue-in-cheek brand personality.
Your Mission
The Head of Brand Performance will be instrumental in defining and implementing a brand strategy that drives growth within Brand & Organic channels and supports the growth of paid marketing channels. They will manage the brand agency to deliver a strategy that reaches the target audience at a frequency that drives response. They will own creative messaging and push boundaries across media platforms.
They will work with data extensively, including geo-location splits, creative A/B tests and incrementality measurement. Brand marketing should have a halo effect across all channels and be backed by measurable outcomes. This role has the backing of the C-Suite to drive measurable change.
Your Quests Include
- Responsible for managing and inspiring a highly skilled and creative marketing team to deliver brand growth.
- Oversee agency relationships, ensuring they drive measurable performance and accurately track the impact of their activity.
- Define and implement a creative strategy that can be leveraged consistently across all paid and organic marketing channels.
- Lead the development of creative messaging that ensures Wowcher stands out and resonates with target audiences.
- Create and oversee engaging content that reflects Wowcher’s fun, tongue-in-cheek personality across multiple media platforms.
- Develop and manage testing frameworks (e.g., geo-location splits, A/B testing, incrementality measurement) to optimise brand effectiveness.
- Drive cross-functional collaboration to align all areas of the business on brand messaging, strategy, and goals.
- Measure and report on the halo effect of brand marketing across all performance channels.
- Partner with C-Suite stakeholders to champion brand initiatives and deliver measurable business impact.
Key Requirements
- 2-3 years of experience in a Brand Performance role with growth delivery.
- Proven track record of creating standout brand campaigns.
- Experience managing teams and agencies.
- Ability to interpret data and make informed commercial decisions based on data.
- Good communication and influencing skills, with ability to manage projects.
- Ability to work under pressure and meet tight deadlines.
- Strong attention to detail.
Benefits
- Flexible working – blend office and home
- 25 days of holiday + 8 bank holidays (plus option to add 5 extra days)
- Free fruit
- Weekly breakfast feasts
- Wellness Wednesdays (free massages)
- Thirsty Thursday – drinks and snack trolley
- Games area
- Perkbox benefits for discounts and rewards
- Monthly social events
- All-company parties twice a year
- Cycle scheme and season ticket loan
- Auto-enrolment pension with up to 10% employer contribution
- Enhanced Employee Assistance Provider
- Store discounts across the Wowcher website
- Smart-casual dress code
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industry: Retail
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Head of Brand Performance employer: Wowcher
Contact Detail:
Wowcher Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Performance
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate how you can drive brand performance, just like Wowcher does!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Wowcher’s fun, tongue-in-cheek personality and think about how you can contribute to that vibe. Bring your A-game and be ready to discuss how you can help them grow!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Wowcher team. Don’t miss out on this opportunity to make an impact!
We think you need these skills to ace Head of Brand Performance
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand performance shine through. We want to see how you can bring creativity and data-driven insights to the table, so don’t hold back on sharing your ideas!
Tailor Your Experience: Make sure to highlight your relevant experience in brand performance roles. We’re looking for specific examples of standout campaigns you've created or managed, so be sure to include those juicy details that show us what you can do.
Be Data Savvy: Since this role involves a lot of data interpretation, it’s crucial to mention your experience with data analysis. Share how you've used data to drive decisions and improve brand effectiveness in your previous roles.
Keep It Fun and Engaging: Remember, we love a fun, tongue-in-cheek personality at Wowcher! Make your application engaging and reflective of our brand's vibe. And don’t forget to apply through our website – we can’t wait to hear from you!
How to prepare for a job interview at Wowcher
✨Know Your Brand Inside Out
Before the interview, dive deep into Wowcher's brand identity and recent campaigns. Understand their tone, target audience, and what makes them stand out in the market. This will help you align your answers with their brand personality and show that you're genuinely interested.
✨Showcase Your Data Skills
Since the role heavily involves data-driven decision making, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive brand performance in previous roles, including any A/B testing or incrementality measurement you've conducted.
✨Prepare Creative Ideas
Think of a few creative campaign ideas that could resonate with Wowcher's fun, tongue-in-cheek personality. Presenting fresh concepts during the interview can demonstrate your proactive thinking and ability to push boundaries in brand messaging.
✨Highlight Team Leadership Experience
As you'll be managing a skilled marketing team, share specific examples of how you've inspired and led teams in the past. Discuss your approach to collaboration and how you ensure everyone is aligned with the brand strategy and goals.
