At a Glance
- Tasks: Lead exciting marketing campaigns and collaborate with top brands to create unforgettable experiences.
- Company: Join Wowcher, a fun and innovative company redefining deals in the UK.
- Benefits: Enjoy flexible working, 25 days holiday, free fruit, and wellness perks.
- Other info: Dynamic office culture with regular social events and career growth opportunities.
- Why this job: Make a real impact in a fast-growing company while having fun at work.
- Qualifications: 3-5 years in marketing with strong project management and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Join the Wowcher Team - We're Hiring a Brand Marketing Manager!
Are you a ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.
We’ve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroom…!
On top of this we’ve also partnered with some of the UK’s leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very. co. uk, Pretty Little Thing, Random House, Easy Jet and Ocado... to name just a few!
We’re entrepreneurs at heart and love to spot a great deal!
If you’re interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!
Your Mission
As Brand Marketing Manager, you will support the Head of Brand in delivering Wowcher's brand strategy through integrated campaigns, event activations, agency partnerships, social media leadership and commercial marketing initiatives.
You will own the day-to-day planning and execution of activity across the business, ensuring campaigns are aligned, stakeholders are informed and projects are delivered on time, on budget and in line with Wowcher's brand guidelines.
This role acts as the operational engine of the Brand team and is perfect for someone looking to take the next step in their marketing career.
Your Quests Include
- Campaign Planning & Delivery
- Support the planning and execution of Wowcher's annual marketing calendar.
- Lead campaign delivery across key brand and trading moments.
- Build and manage campaign plans, timelines and critical paths.
- Coordinate activity across CRM, Social, PR, Commercial, Creative and Paid Media teams.
- Manage campaign budgets and reporting.
- Conduct post-campaign reviews and identify opportunities for improvement.
- Brand Calendar Ownership
- Own and maintain Wowcher's annual Brand Calendar.
- Ensure all key campaigns, launches, partnerships, events and marketing activity are visible across the business.
- Work closely with Sales, Commercial and Marketing teams to align priorities and identify opportunities.
- Act as the central coordinator for campaign planning across departments.
- Ensure stakeholders have access to and awareness of upcoming activity.
- Creative Briefing & Brand Governance
- Develop clear campaign and creative briefs for internal design teams and agencies.
- Coordinate creative asset development from briefing through to delivery.
- Review and approve creative assets against brand guidelines.
- Ensure consistency of messaging, visual identity and tone of voice across all channels.
- Support the ongoing development and maintenance of Wowcher's brand guidelines.
- Agency Management
- Manage day-to-day relationships with PR, media and creative agencies.
- Develop briefs and coordinate campaign delivery.
- Monitor agency performance against objectives.
- Manage budgets and project timelines.
- Ensure agency partners deliver innovative and commercially effective work.
- Events
- Plan and deliver brand and influencer events that support campaign objectives.
- Manage suppliers, budgets and logistics.
- Work with Commercial teams to leverage merchant venues and experiences.
- Coordinate event schedules, attendee management and execution.
- Ensure events generate content, PR opportunities and campaign amplification.
- B2B & Commercial Marketing Support
- Support Commercial and Sales teams with marketing materials and presentations.
- Develop merchant case studies and success stories.
- Create campaign and co-marketing toolkits.
- Support merchant engagement initiatives and partnership opportunities.
- Act as a key marketing contact for commercial stakeholders.
- Manage and coach the Marketing & Social Media Executive.
- Ensure organic social activity aligns with campaign priorities.
- Review content calendars and performance.
- Help drive channel growth and engagement.
- Ensure consistent execution of Wowcher's brand personality across social channels.
Skills
- 3-5 years' experience in a marketing, brand or campaign management role.
- Strong project management and organisational skills.
- Experience coordinating integrated marketing campaigns.
- Experience working with external agencies.
- Understanding of social media and content marketing.
- Excellent stakeholder management and communication skills.
- Strong attention to detail.
- Commercial awareness and a proactive approach.
- Experience within retail, e-commerce, travel, hospitality or marketplace brands.
- Experience writing creative briefs.
- Experience managing a junior team member.
- B2B marketing experience.
Why Wowcher is your Next Stop
Our office is like no other - it's a hub of fun and creativity!
- Flexible working - blend office and home for your ideal work-life mix
- 25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)
- Free fruit to fuel your day
Weekly breakfast feasts every Thursday - Rise and shine! Why not grab a coffee and a pastry to start your morning.
Wellness Wednesdays (hello, free massages!)
Thirsty Thursday! drinks and snack trolley - kick back and relax with a cold beer or prosecco
Games area for some friendly competition
Benefits platform Perkbox so you can get discount and rewards across the UK!
Monthly social events – All Bar Wowcher! get to know your awesome colleagues
Legendary all-company parties twice a year - don't miss out!
Cycle Scheme and Season Ticket Loan to get you moving
Auto-enrolment pension scheme. Whilst it’s great to live in the here and now, we have to make sure we’re preparing for the future, with up to 10% employer contribution.
- Enhanced Employee Assistance Provider for confidential support and advice
- Store discounts across the Wowcher website (including travel deals!)
Smart-casual dress code every day!!
Wowcher is an equal opportunity employer. We welcome applications from all backgrounds, and we're committed to building a diverse and inclusive workforce.
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StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager in Camden Town
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wowcher and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wowcher are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wowcher on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wowcher. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager in Camden Town
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wowcher. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wowcher:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wowcher’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wowcher
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wowcher will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wowcher, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
