At a Glance
- Tasks: Manage Google and Bing PPC campaigns, focusing on performance analysis and budget management.
- Company: Wowcher is a leading UK deals platform, helping businesses grow since 2011.
- Benefits: Enjoy flexible working, 25 days holiday, free fruit, and wellness perks.
- Other info: Join a vibrant culture with monthly socials and a smart-casual dress code.
- Why this job: Make an impact from day one in a dynamic marketing team with growth opportunities.
- Qualifications: 1-2 years in PPC, strong analytical skills, and experience with Google Ads required.
The predicted salary is between 30000 - 35000 £ per year.
Overview
Join the Wowcher Team - We\'re Hiring a PPC Executive. Location: London (Embrace the office vibes - 4 days a week!). Salary: £30,000 - £35,000 + Benefits.
Wowcher is the ultimate destination for unbeatable deals and experiences in the UK. Established in 2011, Wowcher has partnered with leading brands and supports ambitious, fast-growing business goals. If you’re excited to have a major impact from day one, read on.
Your Mission
We are seeking a motivated, data-driven performance marketing professional to join our dynamic Marketing team. This role will develop and deliver the Paid Search and Shopping strategy across Wowcher, Living Social, and 5pm, with a strong focus on Google Shopping campaigns. You will manage day-to-day paid media activity, budget management, performance analysis, and ROI delivery to support customer acquisition.
Responsibilities
- Take ownership of the day-to-day management of Search and Shopping campaigns across Google and Bing, including campaign creation, bid and budget management, and daily performance reporting.
- Develop and deliver the strategy for Google Shopping, using an always-on test-and-learn approach to drive continuous performance improvement.
- Monitor daily and weekly campaign performance, analyse data to deliver actionable reports and insights that highlight key trends and growth opportunities.
- Take a data-driven approach to decision-making, ensuring activities align with key business KPIs such as ROI, Customer Lifetime Value (LTV), and Cost Per Result (CPR).
- Manage and monitor Google Shopping feeds, proactively addressing product disapprovals and collaborating with other teams to ensure timely resolutions.
- Conduct keyword research and analysis to identify new growth opportunities.
- Keep up to date with the latest industry trends and developments in the PPC and performance marketing landscape.
Qualifications
- 1-2 years of hands-on experience in a PPC or performance marketing role, with bonus experience managing Google Shopping campaigns for an e-commerce brand.
- Proven hands-on experience with Google Ads, Google Analytics, Google Merchant Center (GMC), and feed management tools.
- Highly numerate with strong analytical skills and the ability to process and analyse large data sets to support informed decisions.
- Proficient in Microsoft Office, especially Excel.
- Excellent understanding of different attribution models and how they impact marketing strategies.
- A proactive, can-do attitude with meticulous attention to detail and a desire to learn and develop.
- Strong organisation and time-management abilities in a fast-paced environment with multiple business verticals.
- Strong communication and influencing skills.
- Desirable: Experience with SQL, Python, Adobe Omniture, or data visualization tools.
Benefits
- Flexible working - blend office and home for your ideal work-life mix
- 25 days of holiday + 8 bank holidays (plus option to take 5 extra days)
- Free fruit, weekly breakfasts, Wellness Wednesdays (free massages), Thirsty Thursdays drinks and snack trolley
- Benefits platform Perkbox for discounts and rewards
- Monthly social events and company-wide parties
- Cycle scheme and season ticket loan
- Auto-enrolment pension scheme with up to 10% employer contribution
- Employee assistance program and eye care vouchers
- Store discounts across the Wowcher website
- Smart-casual dress code
Founded in 2011, Wowcher is a diverse promotion marketplace that delivers savings and marketing solutions for merchants to grow their businesses. We’re always looking for great people to join the Wowcher family.
PPC Executive in City of Westminster employer: Wowcher Ltd.
Wowcher is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London, offering a flexible working environment with a blend of office and home life. Employees enjoy generous benefits such as 25 days of holiday, wellness initiatives, and opportunities for personal growth, all while being part of a dynamic team that values innovation and collaboration. With a focus on meaningful impact from day one, Wowcher provides a unique platform for career advancement in the fast-paced world of performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wowcher Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wowcher Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wowcher Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wowcher Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Executive in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wowcher Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wowcher Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wowcher Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wowcher Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wowcher Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wowcher Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
