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- Tasks: Drive digital growth through SEO and PPC strategies for a new e-commerce business.
- Company: Exciting start-up with a focus on innovation and team collaboration.
- Benefits: Full ownership of search strategy, supportive team, and growth opportunities.
- Why this job: Join a dynamic team and make a real impact in a fast-paced environment.
- Qualifications: Experience in managing SEO and PPC for e-commerce websites is essential.
- Other info: Be part of a growing business and shape its digital future.
The predicted salary is between 36000 - 60000 £ per year.
We are a newly established e-commerce business (under 12 months old) with strong early traction, looking for a hands-on SEO & PPC Specialist to help scale our digital growth. While our primary focus is our e-commerce website, we also operate a physical retail counter, and search plays a key role in driving both online sales and in-store visits. This is an on-site, full-time role based in New Romney, Kent, ideal for someone who enjoys working closely with a growing team and taking ownership in an early-stage business.
You will be responsible for building on already successful Google campaigns, while developing a sustainable long-term SEO strategy.
Key Responsibilities- SEO (Website & Local Focus): Develop and execute an SEO strategy for a growing e-commerce website; Conduct keyword research focused on product, category, and high-intent searches; Optimise product pages, category pages, collections, and supporting content; Implement technical SEO best practices (site structure, page speed, mobile optimisation, schema); Improve local search visibility for our retail counter (Google Business Profile, local keywords, reviews); Monitor organic traffic, rankings, and revenue using GA4 and Google Search Console.
- PPC (Scaling What Works): Take ownership of existing Google Ads campaigns and build on their current success; Optimise and scale paid search, Shopping, and Performance Max campaigns; Improve ROAS, CPA, and revenue through continuous testing and optimisation; Write and test ad copy, keywords, audiences, and product feeds; Manage budgets efficiently to maximise return; Familiarity with SEMrush or similar SEO tools for research, tracking, and performance insights.
- Analytics & Optimisation: Maintain accurate conversion tracking for online purchases and relevant in-store actions; Analyse performance data to uncover growth opportunities; Deliver clear, actionable performance reports focused on revenue and ROI.
- Proven experience managing SEO and PPC for e-commerce websites.
- Strong working knowledge of Google Ads and search marketing best practices.
- Experience optimising existing campaigns rather than starting from scratch.
- Hands-on experience with GA4 and Google Search Console.
- Ability to work independently in an early-stage, fast-paced environment.
- Familiarity with Google Merchant Centre and Shopping feeds.
- Understanding of CRO, UX, and checkout optimisation.
Opportunity to join a business in its first year and make a real impact; Full ownership of search strategy across online and in-store channels; Supportive team environment and growth opportunities as the business scales.
SEO & PPC Specialist in New Romney employer: Wow Tools
Contact Detail:
Wow Tools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & PPC Specialist in New Romney
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local meetups, or join online forums. The more connections we make, the better our chances of landing that SEO & PPC Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past SEO and PPC successes. We want to see those impressive results and how you can bring that magic to our e-commerce business.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in SEO and PPC. We love candidates who are passionate about staying ahead of the game and can share fresh ideas on optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re excited to see how you can contribute to our growing team!
We think you need these skills to ace SEO & PPC Specialist in New Romney
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & PPC Specialist role. Highlight your relevant experience with e-commerce, Google Ads, and SEO strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and explain why you're excited about joining our team. Let us know how you can contribute to our growth in this early-stage business.
Showcase Your Achievements: When detailing your experience, focus on specific achievements. Did you improve ROAS or organic traffic in a previous role? We love numbers and results, so make sure to include them to grab our attention!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Wow Tools
✨Know Your SEO & PPC Stuff
Make sure you brush up on the latest SEO and PPC trends before your interview. Be ready to discuss specific strategies you've implemented in the past, especially those that improved ROAS or organic traffic. This shows you're not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis, be prepared to talk about how you've used tools like GA4 and Google Search Console to track performance. Bring examples of reports you've created and how they led to actionable insights. This will demonstrate your ability to turn data into growth opportunities.
✨Understand Their Business Model
Research the company’s e-commerce model and their physical retail counter. Think about how SEO and PPC can drive both online sales and in-store visits. Showing that you understand their unique challenges and opportunities will set you apart from other candidates.
✨Be Ready to Discuss Local SEO
Since improving local search visibility is key for this role, prepare to discuss your experience with local SEO strategies. Talk about how you've optimised Google Business Profiles or improved local keyword rankings in previous roles. This will highlight your ability to contribute to their specific needs.