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- Tasks: Lead digital marketing strategies and boost brand visibility across online platforms.
- Company: Wow Tools is a fast-growing retailer focused on innovative, high-performance tools.
- Benefits: Enjoy a competitive salary, ongoing training, and a creative work culture.
- Why this job: Make a real impact on brand growth while working in a supportive team environment.
- Qualifications: 2+ years in digital marketing with skills in Google Ads, SEO, and social media.
- Other info: Ideal for those passionate about eCommerce and looking to grow their career.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Manager
Location: New Romney, Kent
Company: Wow Tools
Job Type: Full-Time
About Wow Tools
Wow Tools is an ambitious and fast-expanding retailer committed to providing innovative, high-performance tools that deliver exceptional value. As part of our continued growth, we are seeking a talented and motivated marketing professional to enhance our digital footprint, elevate brand visibility, and deliver measurable results across a variety of online channels.
Position Summary
We are seeking a Marketing Manager with a passion for digital marketing and a proven ability to deliver results. The ideal candidate will develop and execute data-driven marketing strategies across our eCommerce website, social media platforms, paid advertising campaigns, and SEO initiatives. This role offers the opportunity to make a significant impact on brand awareness, customer acquisition, and revenue growth.
Key Responsibilities
Retail Website Marketing & Asset Creation
- Plan, coordinate, and execute online promotional campaigns and product launches.
- Collaborate with the creative team to design compelling digital assets (banners, product imagery, landing pages) in line with brand identity.
- Optimise product pages for maximum conversion rates (CRO) through effective copywriting, imagery, and page layout.
Social Media Management
- Develop and implement engaging social media content calendars across Instagram, Facebook, TikTok, and other platforms.
- Create impactful posts, stories, and reels to promote products, offers, and brand stories.
- Monitor engagement metrics, respond to customer interactions, and grow our social media community.
Paid Advertising (PPC)
- Create, manage, and optimise Google Ads campaigns (Search, Display, and Shopping).
- Analyse campaign data to improve ROI and drive qualified website traffic.
- Test ad creatives, targeting, and landing pages for continual performance improvements.
SEO & Organic Growth
- Conduct keyword research and implement on-page SEO strategies to increase search rankings.
- Collaborate with content creators to produce blogs, articles, and product descriptions optimised for SEO.
- Monitor SEO performance using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs, and recommend actionable improvements.
Qualifications
- 2+ years of hands-on experience in digital marketing, preferably in eCommerce or retail.
- Proficiency in Google Ads, Google Analytics, Meta Ads Manager, Canva/Adobe Creative Suite, and Shopify (or similar CMS).
- Strong understanding of SEO best practices, PPC strategy, and CRO principles.
- Excellent written, visual, and verbal communication skills.
- Highly organised, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Desirable Skills
- Experience with email marketing platforms (Klaviyo, Mailchimp, or similar).
- Basic HTML/CSS or website editing skills.
- Video editing experience for short-form content (Reels, TikTok).
- Experience with influencer marketing or affiliate partnerships.
What We Offer
- An opportunity to join a growing brand where your ideas and creativity can make a direct impact.
- A collaborative, supportive, and innovative work culture.
- Competitive salary
- Ongoing training and professional development opportunities.
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Marketing Manager employer: Wow Tools
Contact Detail:
Wow Tools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Wow Tools' brand and product offerings. Understanding their unique selling points will help you tailor your discussions during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Showcase your digital marketing skills by preparing a mini marketing plan or campaign idea relevant to Wow Tools. This proactive approach can set you apart from other candidates and highlight your strategic thinking.
✨Tip Number 3
Engage with Wow Tools on social media before applying. Comment on their posts or share relevant content to get noticed. This not only shows your enthusiasm but also gives you insights into their current marketing strategies.
✨Tip Number 4
Network with current or former employees of Wow Tools on platforms like LinkedIn. They can provide valuable insights about the company culture and the role, which can help you tailor your approach during the application process.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in eCommerce or retail. Emphasise your proficiency with tools like Google Ads and Google Analytics, as well as any specific achievements in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Wow Tools' brand. Mention specific strategies you would implement to enhance their online presence and how your skills align with the job requirements.
Showcase Your Creativity: If possible, include a portfolio or examples of past marketing campaigns you've worked on. Highlight any successful social media content or paid advertising campaigns that demonstrate your ability to drive results.
Research Wow Tools: Familiarise yourself with Wow Tools' products and current marketing strategies. This knowledge will help you tailor your application and show genuine interest in the company during the application process.
How to prepare for a job interview at Wow Tools
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your hands-on experience with digital marketing tools and strategies. Highlight specific campaigns you've managed, focusing on the results achieved through Google Ads, social media, and SEO initiatives.
✨Demonstrate Creativity in Asset Creation
Since the role involves collaborating with creative teams, come equipped with examples of digital assets you've created or contributed to. Discuss how you ensured these assets aligned with brand identity and drove engagement.
✨Prepare for Data-Driven Discussions
Wow Tools values measurable results, so be ready to talk about how you've used data to inform your marketing decisions. Bring examples of how you've analysed campaign performance and made adjustments to improve ROI.
✨Engage with Social Media Strategies
As social media management is a key responsibility, prepare to share your approach to creating engaging content calendars. Discuss how you've monitored engagement metrics and grown online communities in previous roles.