Marketing and Sales Manager in Worthing

Summary

Seeking a Marketing & Sales Manager to lead and motivate a team and support the Director of Marketing & Sales in delivering revenue and audience growth. Working with the team on creative marketing campaigns, manage box office operations, drive audience development initiatives ensuring our brand stands out and ticket sales grow.

More Details

Who We Are and What We Do

Worthing Theatres & Museum (WTM) is a unique arts and heritage charity with a large portfolio of distinct venues (Museum & Gallery, Connaught Theatre and Studio, Assembly Hall, Pavilion Theatre and Atrium) all positioned within the heart of Worthing in West Sussex.

Our diverse and ambitious cultural offer includes: theatre, contemporary circus, dance, comedy, music, family theatre, talks, events, film, exhibitions and workshops. We manage a museum collection of national significance (costume, archaeology, fine art, toys) and present a free outdoor festival (Summer of Circus).

Our 2024-25 annual turnover was £5.76 million. Income is generated through ticket sales, fundraising & sponsorship and our wholly owned trading subsidiary (bars, venue hire and retail). WTM also receives an annual service payment from Worthing Borough Council to manage and develop its cultural assets.

WTM offers an inspiring and supportive workplace that promotes unity and diversity, opposing all forms of discrimination, providing an environment where differences and what we have in common are celebrated. We engage with responsible and respectful working practices and empower our team to shape and deliver WTM\'s key objectives with integrity.

Key information about the role

• Salary - £28,389 to £32,796 per annum (depending upon experience)
• Hours - Full time, permanent, 37 hours per week
• Holiday - 22 days per annum, plus all bank holidays in England per annum
• Probation - 6 months
• Notice period - One month
• Closing Date - 2nd October 2025
• Interview Date - Round 1 (online) Thursday 9th October, Round 2 (in person) Monday 20th October
• Place of Work - Pavilion Theatre, Marine Parade, Worthing
• Reports To - Director of Marketing and Sales
• Line Manager Responsibility - Deputy Box Office Manager, Box Office Supervisors, Marketing Campaign Officers

Staff Benefits

WTM offers a range of benefits to its employees including:

• Workplace pension
• Occupational sick pay (after completion of probation period)
• Help with the cost of eye tests (for DSE users)
• Help with the cost of flu jabs
• Employee Assistance Programme where employees can access various services including counselling and legal advice
• BenefitHub discount and benefits platform
• Staff ticket offers on WTM shows, cinema and events and discounts on bars, kiosks and retail

Our Vision, Mission and Values

Vision

Our Vision is a community in which everyone\'s lives are enriched through vibrant, inspiring, creative arts and heritage.

Mission

Our Mission is to enable everyone to access arts and heritage by:

1. Reaching out into communities, providing accessible pathways to experience creativity, actively contributing to their wellbeing and happiness.
2. Championing inclusion, supporting the creation and presentation of work that celebrates diversity.
3. Creating aspirational opportunities for young people within the cultural industries.
4. Delivering a year round, rich and diverse programme of cultural activity, creating shared experiences that inspire, challenge, educate and entertain.
5. Developing opportunities and partnerships with artists and companies.
6. Ensuring financial resilience and long term viability whilst providing best value.
7. Promoting positive place making, providing social and economic impact.

Values

In everything we do we will:

1. Support and enhance the wellbeing of everyone we interact with.
2. Nurture a culture of collaboration, respect and integrity.
3. Listen and respond to our community and the sector.
4. Commit to inclusivity across all aspects of the charity.
5. Promote excellence.
6. Take responsibility for our environmental impact.

Main Duties, Tasks and Responsibilities

Team Management

• Lead, mentor and motivate the sales team.
• Conduct regular performance reviews and implement targeted training programmes.
• Support a culture of accountability, innovation and collaboration across the sales team.

Marketing

• Work with and manage the Campaign Officers to deliver cost-effective and creative marketing campaigns for WTM events under the guidance of the Director of Marketing & Sales, ensuring alignment with brand values.
• Oversee the copywriting for WTM\'s brochure and work collaboratively with the Design & Digital Manager to deliver the brochure for sign-off by the Director of Marketing & Sales and CEO/Creative Director.
• Support CRM strategy development to enhance customer retention and lifetime value.
• Provide marketing guidance for F&B initiatives (e.g. pre-concert dining packages).
• All team members assist with promoter enquiries: signing off marketing materials, providing sales and marketing insights, and responding to requests for in-house marketing services.

Sales

• Work with the Director of Marketing & Sales to fully utilise opportunities provided by our ticketing system for ticket allocations, priority booking windows, seat holds and real-time sales reporting, and to identify new partnerships to better understand and communicate with our audiences.
• Optimise the use of our customer engagement tools for ticketing, phones and investigate the introduction of online live chat.
• Manage relationships with external ticket agents to streamline allocations and maximise commission efficiency.
• Fulfil our revenue management strategy (priority booking, phased seating, dynamic pricing).
• Identify new revenue streams (e.g., tourism partnerships).
• Oversee day-to-day sales operations, including event reconciliations, event-building, allocations, staff rota and holiday/sickness cover.

Audience Development

• Spearhead campaigns to grow group bookings (e.g. corporate, education, tourism sectors).
• Develop our membership scheme to grow numbers and improve retention.
• Enhance provisions for our Access Scheme Members (Nimbus Disability), including tailored marketing and booking processes.
• Launch and promote a new under-30s scheme to attract younger audiences.

What We Expect From Our Managers

• Be a positive ambassador for WTM, articulate and deliver the charity\'s mission.
• Foster an environment of collaborative working and inclusivity.
• Manage and develop team members to ensure all staff can work effectively and to the best of their ability.
• Ensure WTM\'s HR policies and procedures are followed and implemented with direct reports.

General duties of all WTM staff

• Undertake all duties in accordance with WTM policies, in particular those relating to Customer Care and Equal Opportunities.
• Undertake such other duties as may reasonably be allocated to the postholder, which may involve providing assistance in any section of the department as may be required from time to time.
• Undertake any duties regarding health, safety and welfare at work, civil contingencies and business continuity which may reasonably be allocated to the postholder as a result of legislation, codes of practice or WTM policies.
• Promote the service and WTM positively at all times.

The post holder will be required to undertake such other duties as may be required within the grade and competence of the postholder. Therefore, the list of duties in this job description should not be regarded as exclusive or exhaustive.

Please note duties will be set out in this job description but please note that WTM reserves the right to update the job description, from time to time, to reflect changes in, or to, the role. The post holder will be consulted about any proposed changes. Significant permanent changes in duties and responsibilities will require agreed revisions to be made to this job description.

Personal Criteria - What You Bring

Essential Experience, Skills and Knowledge

• Experience in a supervisory role in a marketing or sales environment, preferably in the arts, culture or heritage sectors.
• Proven track record of meeting/exceeding sales targets in a fast-paced environment.
• Expert proficiency in ticketing systems (Spektrix preferred) and CRM platforms.
• Strong analytical skills with experience in data-driven decision-making (e.g. pricing strategies, audience segmentation).
• Exceptional management skills, with experience managing hybrid teams (full-time, part-time and casual staff).
• Demonstrated ability to negotiate partnerships and manage external stakeholders.
• Excellent written/verbal communication skills, with the ability to tailor messaging for diverse audiences.
• An understanding of equity and inclusion and how to apply this in the workplace thinking about both customers and colleagues.

Desirable Experience, Skills and Knowledge

• Familiarity with AI-driven marketing tools or chatbots for customer engagement.
• Knowledge of accessibility standards and inclusive marketing practices.

Our Structure

1. At the top are the Board of Trustees.
2. The Board of Trustees manage The Executive Team.
3. The Executive Team manages The Senior Management Team.
4. The Senior Management Team manages the departments.
5. The departments are as follows:
   1. Technical & Production
   2. Buildings & Sustainability
   3. Museum
   4. Programming
   5. Customer Experience
   6. Finance & IT
   7. Human Resources
   8. Marketing & Sales
   9. Development
   10. Events and Conferencing

Team Structure and Role Context

1. At the top is the Director of Marketing and Sales
2. The Director of Marketing and Sales manages the Marketing and Sales Manager and the Design and Digital Manager.
3. The Marketing and Sales Manager manages the Deputy Box Manager, the Box Office Supervisor, Campaign Officers.
4. The Deputy Box Office Manager manages the Box Office Assistants and the Customer Service Coordinator.
5. The Design and Digital Manager manages the Videographer and Distribution Assistant.

Future Plans

The charity has ambitious plans for the large portfolio of venues with three large scale capital projects over the next ten years, starting with a redevelopment of the museum, taking the building back to its original open plan architecture and enabling the display of 30% of the collections (currently just 5%).