At a Glance
- Tasks: Drive growth in our wedding and event portfolio while managing the full lifecycle of each event.
- Company: Join a unique estate with a focus on creativity and collaboration.
- Benefits: Competitive salary, performance bonuses, employee discounts, and free parking.
- Other info: Direct mentorship and opportunities for growth in a dynamic setting.
- Why this job: Shape a new role and make your mark in a stunning working environment.
- Qualifications: 3+ years in Event Management or Business Development with strong communication skills.
The predicted salary is between 30000 - 40000 € per year.
We are seeking a creative, commercially minded, and highly organised Sales Executive to drive the growth of our wedding & event portfolio. Working directly under the Wedding & Events Senior Manager and in tandem with our Marketing Executive, you will be responsible for the full lifecycle of each event. Your mission is to maximise the potential of our unique estate sites, ensuring year-round activity and brand presence. You will be sales-focused but working in a small business, allowing you to work across multiple departments to take events from first touch through sales, to delivery and aftercare.
Key Accountabilities
- Venue Programming & Sales: You will be the manager of the events calendar across our diverse portfolio:
- The Woodyard: Developing corporate retreats, winter fairs, and indoor workshops during the non-wedding season (winter months).
- The Red Brick Barn: Events / Summer pop-ups (May–September).
- The Walled Garden (Future site): Launching a new era of outdoor dining, greenhouse events, and garden-to-table experiences.
- Holly House (Future Site): Assisting in the 2028 launch strategy for high-end corporate stays and intimate events.
- Event Lifecycle Management:
- Enquiry Generation: Conceptualising, drafting and maintaining marketing channels and materials in accordance with our marketing strategy. Realising marketing outcomes by:
- Attending networking events
- Managing digital marketing channels
- Creating social media content
- Obtaining and improving online reviews and ranking
- Creating, maintaining, and leveraging customer relations for ongoing bookings
- Leveraging other estate activities and estate partner relations to drive enquiries
- Sales: Working with your senior manager to improve your sales journey and conversion. Fielding enquiries, hosting viewings and creating client relationships. Building a client database and observing the estate CRM policy.
- Event Coordination: Managing logistics, supplier relationships and on-site coordination alongside the Wedding & Events team to ensure flawless client event delivery.
Additional Requirements
- Financial Literacy: Ability to manage event budgets, track ROI, and handle basic invoicing/contracts.
- Flexibility: As an events role, weekend and evening work will be required depending on the event schedule.
- Logistics & Health/Safety: Ensuring all events meet safety regulations and estate protocols.
The Ideal Candidate
- Proactive Planner: You don’t wait for a task list; you see an empty barn and see endless opportunities.
- People Person: You are as comfortable chatting with a local farmer as you are pitching to a corporate CEO.
- Resilient & Resourceful: You can pivot quickly when the British weather decides not to cooperate with an outdoor event.
Required Qualifications & Experience
- Proven Experience: 3+ years in Event Management or Business Development, preferably within a heritage estate or high-end venue and/or hospitality environment.
- Commercial Track Record: Demonstrated experience in hitting sales targets, managing budgets, and understanding of KPIs.
- Communication: Exceptional written and verbal communication skills for pitching to corporate clients and managing local vendors.
- Full UK Driving License: Necessary for moving between the various estate sites.
Competitive salary & generous performance-related bonus.
Why Worstead Estate?
- A chance to shape a brand-new role and leave your mark on a growing estate.
- Direct mentorship from the Wedding & Events Senior Manager.
- A stunning, varied working environment across historic and modern rural sites.
Benefits:
- Employee discount
- Free parking
- On-site parking
Work Location: In person
Sales Executive - Events in Norfolk employer: WORSTEAD ESTATE
At Worstead Estate, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a stunning rural setting. As a Sales Executive - Events, you will enjoy direct mentorship, a chance to shape your role, and the opportunity to work across diverse event spaces, all while benefiting from a supportive work culture that values employee growth and offers competitive salaries with performance-related bonuses.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive - Events in Norfolk
✨Tip Number 1
Get networking! Attend local events and connect with people in the industry. It's all about building relationships, so don’t be shy – introduce yourself and chat about your passion for events!
✨Tip Number 2
Show off your creativity! When you’re at interviews or networking, share your ideas for unique events or marketing strategies. We love seeing candidates who can think outside the box and bring fresh concepts to the table.
✨Tip Number 3
Be proactive! If you see an opportunity, go for it. Whether it’s suggesting a new event idea or following up with potential clients, taking initiative shows you’re serious about making an impact in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the time to engage with us directly. Let’s make magic happen together!
We think you need these skills to ace Sales Executive - Events in Norfolk
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can think outside the box, especially when it comes to event ideas and marketing strategies. Use examples from your past experiences to illustrate your innovative approach.
Tailor Your Application:Make sure to customise your application for the Sales Executive role. Highlight your experience in event management and sales, and connect it to our unique estate sites. This shows us that you understand what we're about and how you can contribute to our growth.
Be Personable:We’re looking for a 'people person', so don’t be afraid to let your personality come through in your writing. Share anecdotes that showcase your communication skills and ability to build relationships with clients and vendors alike. It’s all about making connections!
Keep It Professional Yet Friendly:While we love a friendly tone, remember to keep it professional too. Make sure your application is well-structured and free of typos. A polished application reflects your attention to detail, which is crucial in event management. And don’t forget to apply through our website!
How to prepare for a job interview at WORSTEAD ESTATE
✨Know Your Venues
Familiarise yourself with the unique estate sites mentioned in the job description. Understand their potential for events and think creatively about how you could maximise their use. This will show your enthusiasm and readiness to contribute from day one.
✨Showcase Your Sales Skills
Prepare examples of how you've successfully driven sales in previous roles. Be ready to discuss specific strategies you've used to meet targets and how you can apply those to the wedding and events portfolio. Highlight your commercial mindset!
✨Demonstrate Your People Skills
As a 'people person', be prepared to share stories that showcase your ability to connect with diverse clients and vendors. Think of instances where you've built strong relationships or resolved conflicts, as this role requires excellent communication skills.
✨Be Ready for Flexibility
Since the role involves weekend and evening work, express your willingness to adapt to the event schedule. Share any past experiences where you've had to be flexible and how you managed those situations effectively.
