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- Tasks: Lead the creation of impactful content from data insights to drive market relevance.
- Company: Join Worldpanel by Numerator, a leader in consumer behaviour analytics.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Transform complex data into compelling stories that influence real business decisions.
- Qualifications: Experience in insights, analytics, and strong storytelling skills required.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 60000 - 80000 £ per year.
This new role will lead the development of an insight-led content engine that transforms Worldpanel by Numerator’s data assets into compelling, commercially impactful narratives. This is a high-impact individual contributor role responsible for producing flagship reports, trend analyses, executive-ready presentations, and campaign content rooted in panel, survey, and analytics data. Blending analytical rigor with editorial clarity, this person turns complex data into stories that drive market relevance, support sales, and reinforce Worldpanel’s authority in consumer behaviour.
Partnering closely with Product Marketing, Data Science, Regional Marketing, Brand teams, and Subject Matter Experts, this role ensures Worldpanel’s insights are not only credible — but clear, differentiated, and actionable.
The Key responsibilities in this role include:
- Insight Development & Analysis
- Mining panel, survey, and analytics data to uncover meaningful insights on shopping, brand, category, and retail behaviour across markets.
- Partner with data science and analytics teams to validate assumptions and ensure methodological accuracy.
- Identify recurring and emerging trends that connect consumer behaviour to broader economic, cultural, and retail dynamics.
- Flagship Content Production
- Lead content development for major initiatives such as Brand Footprint and global trend reports.
- Ensure all content is visually clear, commercially relevant, and adaptable across regions.
- Content Engine & Campaign Enablement
- Build scalable story frameworks that can be activated globally and localized regionally.
- Work with Brand Storytelling and Campaign teams to convert insights into marketing narratives.
- Proactive Insight Calendar
- Develop and maintain a forward-looking insight calendar aligned to business priorities and market trends.
- Measurement & Continuous Improvement
- Track performance of insight-led content (engagement, amplification, sales usage).
You will have the following experience:
- Proven experience in insights, analytics, data storytelling, or B2B marketing roles.
- A track record of building a successful thought-leadership content strategy.
- Strong analytical skills and comfort working directly with panel, survey, or syndicated datasets.
- Excellent writing and presentation skills; able to communicate expertly with senior partners.
- Proficiency in Excel and PowerPoint; experience with visualization tools (Power BI, Tableau, etc.) preferred.
- Experience in FMCG, retail, consumer research, or syndicated data environments (e.g., Nielsen, Circana, Kantar) strongly preferred.
The skills and capabilities that we are looking for:
- Analytical Content Producer – Independently develops structured insight narratives from complex datasets.
- Commercial Translator – Connects consumer behaviour data to real business implications.
- Insight Curator – Identifies the stories that matter and prioritizes them effectively.
- Collaborative Operator – Works fluidly across product, data, brand, and regional teams.
- Quality-Driven – Maintains rigor, clarity, and credibility in all published materials.
Worldpanel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.
Senior Manager, Insight-Led Content in London employer: Worldpanel
Contact Detail:
Worldpanel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Insight-Led Content in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to turn those complex data stories into eye-catching narratives that grab attention.
✨Tip Number 3
Prepare for interviews by practising common questions and tailoring your answers to highlight your analytical and storytelling skills. Remember, it’s all about showing how you can turn insights into impactful content!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Insight-Led Content in London
Some tips for your application 🫡
Showcase Your Analytical Skills: When writing your application, make sure to highlight your experience with data storytelling and analytics. We want to see how you've turned complex datasets into clear, actionable insights that drive business decisions.
Craft Compelling Narratives: Remember, this role is all about transforming data into engaging stories. Use your application to demonstrate your ability to create narratives that resonate with audiences. Share examples of your past work that showcase your editorial clarity.
Tailor Your Content: Make your application stand out by tailoring it to our specific needs. Reference the key responsibilities and skills mentioned in the job description, and explain how your background aligns with them. We love seeing candidates who understand what we’re looking for!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter.
How to prepare for a job interview at Worldpanel
✨Know Your Data Inside Out
Make sure you’re familiar with the types of data Worldpanel uses, especially panel, survey, and analytics data. Be prepared to discuss how you’ve previously mined data for insights and how you can turn complex datasets into compelling narratives.
✨Showcase Your Storytelling Skills
Prepare examples of your past work where you've transformed data into engaging content. Highlight your ability to create flagship reports or trend analyses that not only inform but also drive market relevance and support sales.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of instances where you successfully collaborated with product marketing, data science, or brand teams. Be ready to discuss how you ensure clarity and actionable insights in your work.
✨Be Ready to Discuss Trends
Stay updated on current trends in consumer behaviour and retail dynamics. Prepare to talk about how you identify emerging trends and connect them to broader economic and cultural contexts, showcasing your analytical prowess.