Overview
In this role you will lead the UK&I marketing function to build market awareness and drive structured demand generation and customer growth across large B2B accounts. You will manage a small team and partner with Sales, Communications, and leadership to shape market offers and go-to-market campaigns. You will own the integrated demand-gen engine—from awareness to qualified opportunities—with focus on Transport & Mobility and Public Sector. This is an opportunity to directly influence revenue and market position within a fast-transforming, multi-country consulting group.
Pay / Benefits
- central role in shaping strategy
- exposure to large B2B accounts
- collaborative environment with Sales and leadership
- hybrid working arrangements
- competitive salary and benefits
- opportunity to influence market position across multiple countries
Responsibilities
- Lead and develop the UK&I marketing team to deliver integrated acquisition and customer growth outcomes
- Build and operate the demand generation engine to maximize qualified lead volume and drive new revenue
- Lead account-based marketing for large B2B customers with emphasis on Transport & Mobility
- Design and optimize processes for demand generation, lead gen, and nurturing across UK&I
- Coordinate with Corporate Communications to ensure consistent PR, lobbying, and marketing narratives
- Collaborate with business leaders to shape market positioning and ensure compelling propositions and collateral
- Ensure alignment and delivery of an integrated campaign roadmap across Acquisition and Customer Growth & Retention
- Drive excellence in UK&I marketing operations and cross-functional collaboration
Key requirements
- Significant B2B demand generation experience targeting large enterprise accounts
- Track record of building structured acquisition processes that convert to measurable pipelines
- Experience managing press agencies and leading PR initiatives
- Strong knowledge of marketing automation platforms (e.g., Account Engagement) and CRM systems
- Lead scoring, customer journeys, and campaign analytics competence
- Strong commercial acumen and ability to influence Sales Direction and shape offers
- Excellent written and verbal English; additional European languages advantageous
- Solid management experience
- leadership
- collaboration
- communication
- marketing automation (Account Engagement)
- CRM systems
- lead scoring
Marketing Manager - Manager in Wolverhampton employer: Worldline
Worldline is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture in Nottingham. With a strong focus on professional development, we offer numerous growth opportunities and comprehensive benefits, ensuring that our team members thrive both personally and professionally while contributing to meaningful payroll and HR operations.
