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- Tasks: Lead marketing strategies for WorldFirst in Poland and drive growth initiatives.
- Company: Join a global leader in international payments, part of Ant International.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to collaborate across Europe and build valuable networks.
- Why this job: Make an impact in the fast-paced world of fintech and international trade.
- Qualifications: Experience in payments/financial services and strong product management skills.
The predicted salary is between 60000 - 80000 £ per year.
This role will be focused on our WorldFirst business line, an international payments business helping move money around the world. We became part of Ant International in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
What You Will Be Doing
- Develop and execute comprehensive go-to-market strategies for the Polish market, including product strategy, pricing strategy and promotional campaigns.
- Lead multi-disciplinary strategic initiatives to accelerate growth in Poland and maintain alignment with European and global company vision and objectives.
- Act as business owner for key products, defining product roadmaps and setting KPIs with primary focus on Poland and secondary support across Europe markets.
- Draft Business Requirements Documents (BRDs) and coordinate with product team to build seamless, intuitive products for the Polish market and broader Europe region.
- Perform market research and customer analysis across Poland to support senior management decision-making and facilitate key stakeholder meetings.
- Refine value proposition to match local needs and context.
- Monitor and analyse regional business performance metrics to identify growth opportunities and optimise product performance.
- Act as key liaison between various stakeholders across Poland and Europe markets, building strong relationships and ensuring clear cross‑functional communication.
What We Are Looking For
- Experience supporting business customers in the Polish market from a payments/financial services perspective.
- Experience in product management, including BRD creation, product flow design, and coordination with development teams.
- Domain knowledge in Marketplaces/E‑commerce, FX, Payment, Lending, and associated pricing models across European markets preferred.
- Polish speaker with good understanding of the Polish business market and regulatory environment, plus familiarity with broader Europe market dynamics preferred.
- Excellent interpersonal and communication skills with ability to engage stakeholders at all organisational levels.
- Experience with SQL, financial modelling, and data analytics tools is an advantage.
- Ability to work across organisational boundaries and cultural contexts in ambiguous situations while building internal networks for improved collaboration.
Regional Marketing Lead, Poland employer: WorldFirst
Contact Detail:
WorldFirst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead, Poland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow in Poland. We want to show that we’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine our answers. This will help us feel more confident and articulate when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Plus, it shows our enthusiasm for the role and the company. Let’s make sure they remember us!
We think you need these skills to ace Regional Marketing Lead, Poland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Lead. Highlight your experience in the Polish market and any relevant skills in product management or financial services. We want to see how you can bring value to our WorldFirst business line!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our mission. Don’t forget to mention your understanding of the Polish business landscape – we love that local insight!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and manage products effectively. Numbers speak volumes, so if you’ve improved metrics or led successful campaigns, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at WorldFirst
✨Know Your Market
Make sure you do your homework on the Polish market and the payments landscape. Understand the key players, trends, and challenges. This will not only show your interest but also help you answer questions more effectively.
✨Showcase Your Product Management Skills
Be ready to discuss your experience with product management, especially in creating Business Requirements Documents (BRDs) and coordinating with development teams. Prepare examples that highlight your ability to define product roadmaps and set KPIs.
✨Communicate Clearly
Since this role involves liaising with various stakeholders, practice articulating your thoughts clearly and concisely. Use examples from your past experiences to demonstrate your excellent interpersonal and communication skills.
✨Prepare for Data-Driven Questions
Brush up on your SQL and data analytics skills. Be prepared to discuss how you've used data to drive decisions in previous roles. This will be crucial in demonstrating your analytical capabilities and understanding of business performance metrics.