At a Glance
- Tasks: Lead product marketing initiatives and drive impactful launches for our international payments platform.
- Company: Join Ant International, a leader in digital innovation for global commerce.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a mission to revolutionise international trade.
- Why this job: Shape the future of product marketing and make a real impact in a fast-paced environment.
- Qualifications: Experience in product marketing and a passion for customer insights.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
Description
This role will be focused on our WorldFirst business line, an international payments business helping move money around the world. We became part of Ant International in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
The Role
At WorldFirst, Product Marketing is stepping into the spotlight, and you are at the helm. As the first dedicated Product Marketer in the UK, you will sit at the dynamic crossroads of customer insight, product innovation, and commercial strategy. This is a brand new function, and you are here to build it from the ground up. You’ll be the go-to expert embedding market intelligence and customer segmentation directly into product teams. You will guide your team to what matters most to our customers, and lead the charge in launching new and existing products and features that truly resonate with our audience. It’s your mission to turn powerful ideas into real-world impact and shape what product marketing looks like at WorldFirst.
What You Will Do
- Develop deep expertise in our customer segments, market trends, and the competitive landscape. You’ll then own this knowledge as your strategic edge.
- Influence product prioritisation by championing the voice of the customer and bringing a sharp market and competitive lens to every discussion.
- Craft compelling value propositions that speak directly to customer pain points and clearly articulate the "why" behind our products.
- Lead the go-to-market process for your product tribe – owning the vision, strategy, and execution for each product and feature launch.
- Collaborate closely with Marketing and Commercial teams to build powerful go-to-market plans, launch materials, and sales enablement tools.
- Work with our UK Country Manager to shape and evolve our overarching product value proposition across key customer and buyer segments.
We Are Looking For Someone That Has
- A track record of leading impactful product launches and go-to-market campaigns across both marketing and sales channels.
- Proven experience in Product Marketing within a fast-paced start-up or scale-up environment.
- Customer-obsessed experience with qualitative and quantitative customer research, segmentation and turning deep customer insight into action.
- You thrive in high-growth settings and embrace the pace, ambiguity, and opportunity that come with them.
- Equally strategic and hands-on – you love turning big ideas into measurable outcomes.
- Strong commercial instincts: you understand how to balance revenue growth with operational efficiency, and know how to pull levers like pricing, positioning, promotion, and placement to drive success.
- You are comfortable with doing the bigger and smaller tasks, and you always keep momentum moving.
Product Marketing Lead, UK employer: WorldFirst
Ant International is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. As the Product Marketing Lead for WorldFirst in the UK, you will have the unique opportunity to shape a brand new function, driving impactful product launches while benefiting from a supportive environment that prioritises employee growth and development. With a commitment to digital transformation and global commerce, Ant International empowers its employees to make meaningful contributions that resonate across the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and customer base. This will not only help you answer questions but also show your genuine interest in the role and how you can contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Product Marketing Lead. Highlight your past successes in product launches and how you’ve turned customer insights into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at WorldFirst and contributing to our exciting journey in global commerce.
We think you need these skills to ace Product Marketing Lead, UK
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're talking to. Research Ant International and WorldFirst to get a feel for their values and mission. Tailor your application to show how your experience aligns with their goals.
Showcase Your Impact:When detailing your past experiences, focus on the impact you've made. Use specific examples of product launches or marketing campaigns you've led, and highlight the results. Numbers speak volumes, so don’t shy away from sharing metrics!
Craft a Compelling Narrative:Your application should tell a story about your journey in product marketing. Connect the dots between your past roles and how they’ve prepared you for this position. Make it engaging and relatable – we want to see the real you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and genuinely interested in joining our team!
How to prepare for a job interview at WorldFirst
✨Know Your Market Inside Out
Before the interview, dive deep into understanding the competitive landscape and customer segments relevant to WorldFirst. Familiarise yourself with current market trends and how they impact product marketing. This knowledge will not only impress your interviewers but also show that you’re ready to hit the ground running.
✨Craft Your Value Proposition
Prepare to articulate compelling value propositions that resonate with customer pain points. Think about how you can clearly communicate the 'why' behind products. Practising this will help you demonstrate your strategic thinking and customer obsession during the interview.
✨Showcase Your Launch Experience
Be ready to discuss specific examples of impactful product launches you've led in the past. Highlight your role in the go-to-market process and how you collaborated with various teams. This will showcase your hands-on experience and ability to drive measurable outcomes.
✨Embrace the Fast-Paced Environment
Ant International thrives in high-growth settings, so be prepared to discuss how you handle ambiguity and rapid change. Share examples of how you've adapted to fast-paced environments and turned challenges into opportunities. This will demonstrate your fit for the dynamic nature of the role.
