At a Glance
- Tasks: Lead global organic growth strategy and build innovative SEO capabilities for the payments industry.
- Company: Join WorldFirst, a dynamic fintech backed by a global technology leader.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a fast-paced environment with ambitious growth plans and a focus on innovation.
- Why this job: Make a real impact in shaping the future of cross-border commerce with cutting-edge technology.
- Qualifications: Proven experience in driving organic growth and strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
Description Position at World First About the job At Ant International, our mission is to become the world's most trusted digital services connector, enabling businesses everywhere to participate and thrive in the global economy.
By building technology that simplifies cross-border commerce, we help organisations of all sizes grow beyond borders and unlock sustainable global opportunities.
This role sits within World First, our international payments platform dedicated to helping businesses move money around the world quickly, securely and transparently.
Since joining Ant International in 2019, World First has accelerated its ambition to build one of the world's most powerful platforms for international trade, combining World First's trusted cross-border payment expertise with Ant's global technology and digital solutions.
Today, World First brings together the energy and pace of a scaling fintech with the strength and backing of a global technology leader.
With ambitious growth plans and continued investment in innovation, we are building the platform that will power the next generation ofglobal commerce.
World First is looking for a Head of Organic Growth to lead our global organic search strategy and build the next generation of search capabilities for the payments industry.
You will define and execute the organic growth roadmap across SEO, generative engine optimisation (GEO), answer engine optimisation (AEO), and app store optimisation (ASO) - driving visibility, qualified traffic, and conversion across all World First markets.
You will lead a global team of SEO managers, agencies, and freelance specialists, and work across our Business, Personal and Enterprise business lines.
Beyond core SEO, this role is about building.
You will scale our AI and programmatic SEO capabilities, develop SEO products purpose-built for financial services, and position World First at the leading edge of how organic search works in an AI-native world.
World First has moved over $500 billion for businesses trading across borders.
Part of Ant International and trusted by 1.5m+ customers, we have the scale, data, and ambition to build something category-defining in organic growth.
Lead, develop, and scale a distributed team of SEO managers, alongside agency and freelance partners, building a high-performing organic growth function.
Build SEO products - tools, frameworks, and content engines - specifically for the payments and cross-border trade industry.
Drive technical SEO excellence: crawling, indexing, site architecture, Core Web Vitals, and platform-level improvements in partnership with engineering and product teams.
Create content strategies and roadmaps rooted in search intent, customer needs, content performance data, and E-E-A-T principles - with particular attention to YMYL compliance in financial services.
Build global authority through strategic link acquisition and digital PR.
Partner with regional and cross-functional teams (product, engineering, content, brand, regional marketing) to ensure every market experience is optimised for how people actually search.
Own organic performance reporting: turn data from analytics and SEO platforms into clear priorities and actionable insight for leadership and stakeholders.
Demonstrated track record of driving significant organic growth at scale, ideally within B2B, Saa S, fintech, payments, or financial services.
Experience building or scaling programmatic SEO systems, AI-powered content or search workflows, or internal SEO tooling/products.
Excellent analytical and communication skills: you can work with data directly and translate complex search dynamics into clear strategic narratives for senior stakeholders.
Familiarity with HTML, CSS, or lightweight scripting for SEO tooling is a plus.
Growth Manager - FinTech in London employer: WorldFirst
WorldFirst is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals looking to make a significant impact in the FinTech and SaaS sectors. With a strong emphasis on employee growth and development, team members are encouraged to enhance their skills through continuous learning opportunities while enjoying the benefits of working in a dynamic international environment. Located in a vibrant city, employees also benefit from a diverse and inclusive atmosphere that values creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager - FinTech in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Growth Manager - FinTech in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to WorldFirst.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer WorldFirst and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Growth Manager - FinTech at WorldFirst.
How to prepare for a job interview at WorldFirst
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at WorldFirst.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for WorldFirst. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at WorldFirst.
