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- Tasks: Lead CRM campaigns and optimise marketing automation for customer engagement.
- Company: Join WorldFirst, a dynamic FinTech shaking up the financial services industry.
- Benefits: Inclusive workplace, career growth, and the chance to make a global impact.
- Other info: Diverse team culture that values your unique perspective and skills.
- Why this job: Drive customer engagement and retention while working with innovative marketing strategies.
- Qualifications: Experience in CRM roles and familiarity with marketing automation platforms required.
The predicted salary is between 60000 - 80000 £ per year.
WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces. WorldFirst is shaking up the financial services industry. As part of Ant Group, our mission as a FinTech is ‘to make it easy to do business anywhere’.
We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally.
What you will be doing:
- Design, and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals.
- Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
- Lead and manage the internal team and agency based on OKR and performance to progress towards the objective.
- Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance.
- Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
- Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.
What we are looking for:
- Experienced in CRM/marketing automation roles.
- Familiarity with Salesforce Marketing Cloud or HubSpot or other marketing automation platform is a must.
- Experience of To-C industry or working in brand owner companies is a plus.
- Proven experience in driving success business results through CRM campaigns.
- Good leadership skills managing agency or internal team.
Who We Are:
WorldFirst is proud to be an equal opportunity employer. We are passionate about creating a diverse and inclusive workplace where our people feel that they belong and can reach their full potential. We believe our differences are our strengths and are committed to recruiting, developing and retaining a team from a variety of backgrounds, perspectives, and skills. We encourage applications from all individuals regardless of race, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, religion or belief, and marriage and civil partnership.
CRM Lead, UK & Europe in London employer: WorldFirst
Contact Detail:
WorldFirst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead, UK & Europe in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in customer engagement and marketing automation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at WorldFirst.
We think you need these skills to ace CRM Lead, UK & Europe in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Lead role. Highlight your experience with marketing automation and any relevant tools like Salesforce or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your previous experiences have prepared you for this position. Let us know what makes you a great fit for our team!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your success in CRM campaigns. Numbers speak volumes, so if you've improved engagement rates or conversion rates, shout about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at WorldFirst!
How to prepare for a job interview at WorldFirst
✨Know Your CRM Tools
Make sure you’re well-versed in Salesforce Marketing Cloud or HubSpot, as these are crucial for the role. Brush up on their features and think about how you've used them in past roles to drive successful campaigns.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams or managed agencies in previous positions. Highlight specific OKRs you’ve set and how you’ve motivated your team to achieve them. This will demonstrate your capability to lead effectively.
✨Data-Driven Mindset
Be ready to discuss how you’ve used data analysis to optimise CRM performance. Bring examples of A/B tests you've conducted and the insights gained from them. This shows you can make informed decisions that enhance campaign performance.
✨Align with Company Values
Familiarise yourself with WorldFirst’s mission and values. Be prepared to discuss how your experience and approach to customer engagement align with their goal of making it easy to do business anywhere. This will show you’re a good cultural fit.