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- Tasks: Lead consumer content strategy and create engaging written and video content for new product launches.
- Company: Join WorldFirst, a dynamic FinTech shaking up the financial services industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact by crafting compelling narratives that resonate with consumers globally.
- Qualifications: Strong writing skills, experience in digital content creation, and familiarity with AI tools.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. This includes global collection (receiving payments), making payments, currency conversion, and risk management to help WorldFirst customers reduce costs, improve turnover efficiency to generate more revenue and sales, and quickly capture global business opportunities. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces.
Our mission as a FinTech is ‘to make it easy to do business anywhere’. Our Strategic Account Management team is responsible for driving commercial growth across existing accounts, as well as helping prospect new ones too.
What you’ll be doing:
- Define and evolve the Consumer messaging house and value proposition for a new consumer product launch.
- Create high-quality written content across website, app, CRM, product education, and performance-driven landing pages, with support of agencies and freelancers.
- Produce short- and mid-form video content with support of agencies, freelancers and AI tools including Veo 3.1, Runway, and generative scripting tools.
- Own the content calendar across organic, paid, app, website, and social distribution channels.
- Deploy content in close partnership with product, paid media, social, sports sponsorships and growth teams to drive acquisition and activation.
- Translate complex product features into clear, compelling consumer narratives that build trust and understanding.
- Build, mentor, and scale the consumer content team as the business grows, as well as building freelancer and agency network.
- Analyse content performance and continuously optimise narratives, formats, and channel deployment.
What you’ll bring:
- Strong writing and storytelling ability across product, brand, and performance marketing contexts.
- Proven experience creating both written and video content for consumer digital products or platforms.
- Strong hands-on experience using AI tools for content ideation, writing, editing, and video generation.
- Experience defining messaging frameworks and value propositions in zero-to-one or early-stage launches.
- Ability to lead, mentor, and scale a high-performing consumer content team.
- Data-driven mindset with ability to interpret content performance and iterate quickly.
- Experience collaborating cross-functionally with product, growth, performance, and design teams.
- Comfort operating in fast-paced, ambiguous environments with high ownership and accountability.
Consumer Content Marketing Lead in London employer: WorldFirst
Contact Detail:
WorldFirst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Content Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it includes content marketing or video production. Share it during interviews or even on social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their messaging and think about how you can contribute to their goals. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Consumer Content Marketing Lead in London
Some tips for your application 🫡
Show Off Your Writing Skills: This role is all about strong writing and storytelling, so make sure your application showcases your best work. Include examples of your written content that highlight your ability to create compelling narratives, especially in a consumer context.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you can bring value to our team at WorldFirst.
Highlight Your Experience with AI Tools: Since this role involves using AI tools for content creation, be sure to mention any relevant experience you have. Whether it’s writing, editing, or video generation, let us know how you’ve used these tools to enhance your work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WorldFirst
✨Know Your Stuff
Before the interview, dive deep into WorldFirst's mission and values. Understand their consumer products and how they fit into the financial services landscape. This will help you tailor your responses and show that you're genuinely interested in what they do.
✨Showcase Your Content Skills
Prepare examples of your previous work that highlight your writing and storytelling abilities. Bring along samples of both written and video content you've created, especially if it relates to consumer digital products. Be ready to discuss the tools you used, including any AI tools, and how they enhanced your content.
✨Be Data-Driven
Since the role requires a data-driven mindset, come prepared with insights from your past content performance analyses. Discuss how you've optimised narratives and formats based on data, and be ready to share specific metrics that demonstrate your impact.
✨Emphasise Collaboration
Highlight your experience working cross-functionally with different teams. Share examples of how you've collaborated with product, growth, and design teams to create compelling content. This will show that you can thrive in a fast-paced environment and are ready to take ownership of projects.
