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For Companies At a Glance
- Tasks: Lead product marketing and launch innovative solutions for international payments.
- Company: Join Ant International, a leader in digital commerce innovation.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Shape the future of product marketing and make a real impact.
- Qualifications: Experience in product marketing and a passion for customer insights.
- Other info: Be part of a fast-paced team driving global commerce.
The predicted salary is between 70000 - 90000 £ per year.
About Us
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
Description
This role will be focused on our WorldFirst business line, an international payments business helping move money around the world. We became part of Ant International in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
The Role
At WorldFirst, Product Marketing is stepping into the spotlight, and you are at the helm. As the first dedicated Product Marketer in the UK, you will sit at the dynamic crossroads of customer insight, product innovation, and commercial strategy. This is a brand new function, and you are here to build it from the ground up. You’ll be the go-to expert embedding market intelligence and customer segmentation directly into product teams. You will guide your team to what matters most to our customers, and lead the charge in launching new and existing products and features that truly resonate with our audience. It’s your mission to turn powerful ideas into real-world impact and shape what product marketing looks like at WorldFirst.
What You Will Do
- Develop deep expertise in our customer segments, market trends, and the competitive landscape. You will then own this knowledge as your strategic edge.
- Influence product prioritisation by championing the voice of the customer and bringing a sharp market and competitive lens to every discussion.
- Craft compelling value propositions that speak directly to customer pain points and clearly articulate the "why" behind our products.
- Lead the go-to-market process for your product tribe – owning the vision, strategy, and execution for each product and feature launch.
- Collaborate closely with Marketing and Commercial teams to build powerful go-to-market plans, launch materials, and sales enablement tools.
- Work with our UK Country Manager to shape and evolve our overarching product value proposition across key customer and buyer segments.
We Are Looking For Someone That Has
- A track record of leading impactful product launches and go-to-market campaigns across both marketing and sales channels.
- Proven experience in Product Marketing within a fast-paced start-up or scale-up environment.
- Customer-obsessed experience with qualitative and quantitative customer research, segmentation and turning deep customer insight into action.
- You thrive in high-growth settings and embrace the pace, ambiguity, and opportunity that come with them.
- Equally strategic and hands-on – you love turning big ideas into measurable outcomes.
- Strong commercial instincts: you understand how to balance revenue growth with operational efficiency, and know how to pull levers like pricing, positioning, promotion, and placement to drive success.
- You are comfortable with doing the bigger and smaller tasks, and you always keep momentum moving.
Head of Product & Growth Marketing, UK employer: WorldFirst
Contact Detail:
WorldFirst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product & Growth Marketing, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and customer base. This will not only help you answer questions but also show your genuine interest in the role and the company’s mission.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Head of Product & Growth Marketing. Highlight your past successes in product launches and how you can bring that expertise to WorldFirst.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Ant International and contributing to our mission of driving global commerce.
We think you need these skills to ace Head of Product & Growth Marketing, UK
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about product marketing and how you can contribute to our mission at WorldFirst.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in product marketing. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at WorldFirst
✨Know Your Market Inside Out
Before the interview, dive deep into understanding the competitive landscape and customer segments relevant to WorldFirst. Familiarise yourself with their products and how they fit into the broader market. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Showcase Your Product Launch Experience
Prepare specific examples of successful product launches or go-to-market campaigns you've led in the past. Be ready to discuss the strategies you employed, the challenges you faced, and the measurable outcomes. This will demonstrate your hands-on experience and strategic thinking, which are crucial for the role.
✨Emphasise Customer-Centric Thinking
Highlight your experience with customer research and segmentation. Discuss how you've turned customer insights into actionable strategies. This is key for a role that requires championing the voice of the customer, so be prepared to share how you've successfully influenced product decisions based on customer feedback.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with marketing and commercial teams, think of examples where you've successfully collaborated across departments. Talk about how you’ve built go-to-market plans or sales enablement tools in partnership with others. This will show your ability to work in a team-oriented environment and drive collective success.