At a Glance
- Tasks: Lead CRM campaigns and optimise customer engagement through data-driven strategies.
- Company: Join WorldFirst, a dynamic FinTech subsidiary of Ant International.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture that values your unique perspective.
- Why this job: Make a real impact in the financial services industry with innovative marketing strategies.
- Qualifications: 4+ years in marketing, 3+ years in CRM roles, fluent in English and Mandarin.
The predicted salary is between 60000 - 80000 € per year.
WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces. WorldFirst is shaking up the financial services industry. As part of Ant Group, our mission as a FinTech is ‘to make it easy to do business anywhere’. We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally.
What you will be doing:
- Design and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals.
- Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
- Lead and manage the internal team and agency based on OKR and performance to progress towards the objective.
- Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance.
- Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
- Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.
What we are looking for:
- Minimum 4-year experience in marketing and minimum 3-year experience in CRM/marketing automation roles.
- Fluency in English and Chinese (Mandarin) is required.
- Familiarity with Salesforce Marketing Cloud or HubSpot or other marketing automation platform is a must.
- Experience of To-C industry or working in brand owner companies is a plus.
- Proven experience in driving success business results through CRM campaigns.
- Good leadership skills managing agency or internal team.
Who We Are:
WorldFirst is proud to be an equal opportunity employer. We are passionate about creating a diverse and inclusive workplace where our people feel that they belong and can reach their full potential. We believe our differences are our strengths and are committed to recruiting, developing and retaining a team from a variety of backgrounds, perspectives, and skills. We encourage applications from all individuals regardless of race, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, religion or belief, and marriage and civil partnership.
CRM Lead employer: WorldFirst
WorldFirst is an exceptional employer that champions diversity and inclusion, fostering a vibrant work culture where every employee can thrive. With a strong focus on professional development and innovative marketing strategies, the company offers unique opportunities for growth within the dynamic FinTech landscape of international trade. Located in a global hub, employees benefit from a collaborative environment that encourages creativity and impactful contributions to the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since WorldFirst is all about making it easy to do business anywhere. Tailor your answers to show how you fit into that vision.
✨Tip Number 3
Show off your skills! If you’ve got experience with CRM campaigns or marketing automation, be ready to discuss specific examples of how you’ve driven results. Use data to back up your claims – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Lead role. Highlight your experience in marketing automation and any relevant campaigns you've managed. We want to see how your skills align with our mission at WorldFirst!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Be sure to mention your familiarity with platforms like Salesforce Marketing Cloud or HubSpot.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you improve open rates or conversion rates in previous roles? We love numbers and results, so make sure to include them!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WorldFirst
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Salesforce Marketing Cloud or HubSpot. Brush up on their features and how they can be used to optimise customer engagement and retention. Being able to discuss specific examples of how you've used these platforms will definitely impress.
✨Showcase Your Campaign Success
Prepare to talk about your past CRM campaigns and the results they achieved. Use metrics to back up your claims—think open rates, click-through rates, and conversion rates. This will demonstrate your ability to drive business results through effective marketing strategies.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your leadership experiences. Discuss how you’ve led teams or collaborated with agencies to achieve objectives. Highlight any OKR frameworks you’ve used to measure success, as this aligns with what they’re looking for.
✨Cultural Fit Matters
WorldFirst values diversity and inclusion, so be prepared to discuss how your background and experiences contribute to a diverse workplace. Show that you understand their mission and are passionate about creating an inclusive environment where everyone can thrive.
