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For Companies At a Glance
- Tasks: Lead consumer content marketing for exciting new product launches and create engaging narratives.
- Company: Join WorldFirst, a dynamic FinTech shaking up the financial services industry.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while shaping consumer experiences.
- Qualifications: Strong writing skills, experience with digital content, and a data-driven mindset.
- Other info: Be part of a diverse team that values your unique perspective.
The predicted salary is between 36000 - 60000 £ per year.
WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. This includes global collection (receiving payments), making payments, currency conversion, risk management to help WorldFirst customers reduce costs, improve turnover efficiency to generate more revenue and sales, and quickly capture global business opportunities. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces.
WorldFirst is shaking up the financial services industry - our mission as a FinTech is ‘to make it easy to do business anywhere’. Our Strategic Account Management team is responsible for driving commercial growth across existing accounts, as well as helping prospect new ones too.
What You’ll Be Doing
- Define and evolve the Consumer messaging house and value proposition for a new consumer product launch.
- Create high-quality written content across website, app, CRM, product education, and performance-driven landing pages, with support of agencies and freelancers.
- Produce short- and mid-form video content with support of agencies, freelancers and AI tools including Veo 3.1, Runway, and generative scripting tools.
- Own the content calendar across organic, paid, app, website, and social distribution channels.
- Deploy content in close partnership with product, paid media, social, sports sponsorships and growth teams to drive acquisition and activation.
- Translate complex product features into clear, compelling consumer narratives that build trust and understanding.
- Build, mentor, and scale the consumer content team as the business grows, as well as building freelancer and agency network.
- Analyse content performance and continuously optimise narratives, formats, and channel deployment.
What You’ll Bring
- Strong writing and storytelling ability across product, brand, and performance marketing contexts.
- Proven experience creating both written and video content for consumer digital products or platforms.
- Strong hands-on experience using AI tools for content ideation, writing, editing, and video generation.
- Experience defining messaging frameworks and value propositions in zero-to-one or early-stage launches.
- Ability to lead, mentor, and scale a high-performing consumer content team.
- Data-driven mindset with ability to interpret content performance and iterate quickly.
- Experience collaborating cross-functionally with product, growth, performance, and design teams.
- Comfort operating in fast-paced, ambiguous environments with high ownership and accountability.
WorldFirst is proud to be an equal opportunity employer. We are passionate about creating a diverse and inclusive workplace where our people feel that they belong and can reach their full potential. We believe our differences are our strengths and are committed to recruiting, developing and retaining a team from a variety of backgrounds, perspectives, and skills. We encourage applications from all individuals regardless of race, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, religion or belief, and marriage and civil partnership.
Consumer Content Marketing Lead employer: WorldFirst
Contact Detail:
WorldFirst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Content Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you're into content creation. Share it during interviews or even on your social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and values, and think about how your experience aligns with what they do. This will help you stand out as a candidate who truly gets them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Consumer Content Marketing Lead
Some tips for your application 🫡
Show Off Your Writing Skills: This role is all about strong writing and storytelling, so make sure your application reflects that! Use clear, engaging language to showcase your experience and skills, and don’t shy away from sharing examples of your best work.
Tailor Your Application: We want to see how you fit into our world! Customise your CV and cover letter to highlight relevant experiences that align with the Consumer Content Marketing Lead role. Mention specific projects or achievements that demonstrate your ability to create compelling content.
Be Data-Driven: Since we love a data-driven mindset, include any metrics or results from your previous content campaigns. Show us how your work has made an impact and how you’ve optimised content based on performance insights.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at WorldFirst
✨Know Your Stuff
Before the interview, dive deep into WorldFirst's mission and values. Understand their consumer products and how they serve SMEs in international trade. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Storytelling Skills
As a Consumer Content Marketing Lead, storytelling is key. Prepare examples of how you've translated complex ideas into engaging narratives. Bring along samples of your written and video content to demonstrate your skills and creativity.
✨Be Data-Driven
WorldFirst values a data-driven mindset. Be ready to discuss how you've used analytics to optimise content performance in previous roles. Highlight specific metrics or results that showcase your ability to iterate quickly based on data insights.
✨Collaboration is Key
This role involves working closely with various teams. Prepare to discuss your experience collaborating cross-functionally. Share examples of how you've successfully partnered with product, growth, or design teams to achieve common goals.