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- Tasks: Lead CRM campaigns and optimise marketing automation for customer engagement.
- Company: Join WorldFirst, a dynamic FinTech shaking up the financial services industry.
- Benefits: Inclusive workplace, career growth, and the chance to make a global impact.
- Other info: Diverse and inclusive culture where your unique perspective is valued.
- Why this job: Be part of a team that drives customer success and innovation in international trade.
- Qualifications: Experience in CRM roles and familiarity with marketing automation platforms required.
The predicted salary is between 60000 - 80000 £ per year.
WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces. WorldFirst is shaking up the financial services industry. As part of Ant Group, our mission as a FinTech is ‘to make it easy to do business anywhere’.
We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally.
What you will be doing:
- Design and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals.
- Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
- Lead and manage the internal team and agency based on OKR and performance to progress towards the objective.
- Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance.
- Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
- Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.
What we are looking for:
- Experienced in CRM/marketing automation roles.
- Familiarity with Salesforce Marketing Cloud or HubSpot or other marketing automation platform is a must.
- Experience of To-C industry or working in brand owner companies is a plus.
- Proven experience in driving success business results through CRM campaigns.
- Good leadership skills managing agency or internal team.
Who We Are:
WorldFirst is proud to be an equal opportunity employer. We are passionate about creating a diverse and inclusive workplace where our people feel that they belong and can reach their full potential. We believe our differences are our strengths and are committed to recruiting, developing and retaining a team from a variety of backgrounds, perspectives, and skills. We encourage applications from all individuals regardless of race, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, religion or belief, and marriage and civil partnership.
CRM Lead, UK & Europe in City of London employer: WorldFirst
Contact Detail:
WorldFirst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead, UK & Europe in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since WorldFirst is all about making it easy to do business anywhere. Tailor your answers to show how you fit into that vision.
✨Tip Number 3
Show off your skills! Bring examples of past CRM campaigns you've managed, especially those that drove results. Use data to back up your achievements – numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the WorldFirst team.
We think you need these skills to ace CRM Lead, UK & Europe in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Lead role. Highlight your experience with marketing automation and any relevant tools like Salesforce Marketing Cloud or HubSpot. We want to see how your skills align with our mission at WorldFirst!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your previous experiences have prepared you for this position. Remember, we love seeing enthusiasm for what we do at WorldFirst.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive results through CRM campaigns. Numbers speak volumes, so if you improved engagement rates or conversion rates, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at WorldFirst!
How to prepare for a job interview at WorldFirst
✨Know Your CRM Tools
Make sure you’re well-versed in Salesforce Marketing Cloud or HubSpot, as these are crucial for the role. Brush up on their features and think about how you've used them in past roles to drive customer engagement.
✨Showcase Your Campaign Success
Prepare specific examples of successful CRM campaigns you've managed. Highlight your strategies, the results achieved, and how you optimised performance through A/B testing and data analysis.
✨Demonstrate Leadership Skills
Be ready to discuss your experience in leading teams or managing agencies. Share how you’ve motivated your team towards achieving OKRs and how you handle challenges in a collaborative environment.
✨Align with Company Values
Familiarise yourself with WorldFirst’s mission and values. Be prepared to discuss how your personal values align with their commitment to diversity and inclusion, and how you can contribute to creating a positive workplace culture.