At a Glance
- Tasks: Lead merchant acquisition and growth for Alipay+ in the UK retail market.
- Company: Join a fast-growing platform at the forefront of payments and commerce.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with excellent networking opportunities across Europe.
- Why this job: Make a real impact by connecting merchants with a global audience.
- Qualifications: Experience in sales or business development, especially in payments or retail.
The predicted salary is between 40500 - 49500 £ per year.
As a Business Development Manager for UK markets, you will lead merchant acquisition, store activation, and growth for Alipay+ in offline retail and key commercial districts. You will own the end-to-end sales cycle and collaborate with partners to expand cross-border payment adoption. You will help drive initiatives that connect merchants with a global audience and support marketing campaigns to boost usage. This role sits at the intersection of payments, retail activation, and cross-border commerce, offering meaningful impact in a fast-growing platform.
Responsibilities
- Acquire and manage key merchant accounts including retail chains and premium brands
- Own end-to-end sales cycle for in-store payments and marketing solutions from lead gen to go-live and post-launch
- Collaborate with acquiring partners, ISOs, and payment service providers to distribute Alipay+
- Plan and execute store activations (visits, engagement, POSM visibility, testing, staff training)
- Support merchant growth through marketing campaigns, promotions, and daily operations
- Build relationships with merchant decision-makers and acquiring partners at strategic and operational levels
- Monitor performance, identify gaps, and propose improvements
- Coordinate with marketing, operations, finance, legal, compliance, product tech across Europe and HQ
- Support partnerships with brands, retailers, marketing partners, institutions, and trade associations
- Contribute to local ecosystem visibility through media, PR, and industry initiatives
Key requirements
- Proven experience in sales or business development, ideally in payments, fintech, retail, or digital platforms
- Experience managing key account merchants and/or retail stores, including negotiation and relationship management
- Solid understanding of offline/online payments including wallets, QR, BNPL, A2A
- Familiarity with merchant acquiring models, acquirers, ISOs, and payment ecosystems
- Strong communication and persuasion skills with a hunter mindset and results orientation
- Comfortable in a fast-paced, international environment and adapting to strategic changes
- Knowledge of mobile payments, digital marketing, and in-store activation is a plus
- Well-connected with major European key accounts and ecosystem players, with C-level and operational relationships with global acquirers and merchants
- Understanding of Asian/Chinese consumer payment behaviors and cross-border shopping/travel retail is a plus
- Team player with ownership, autonomy, and execution mindset
- On-the-ground experience in retail is a plus
- English fluency; additional European or Asian languages (Mandarin) a plus
Business Development Manager employer: WorldFirst
WorldFirst is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals looking to make a significant impact in the FinTech and SaaS sectors. With a strong emphasis on employee growth and development, team members are encouraged to enhance their skills through continuous learning opportunities while enjoying the benefits of working in a dynamic international environment. Located in a vibrant city, employees also benefit from a diverse and inclusive atmosphere that values creativity and teamwork.
