Senior Growth Marketer (Travel Funnels & Conversion) in Cardiff

This range is provided by Worldee. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $60,000.00/yr - $120,000.00/yr.

With Worldee, people travel like experienced travelers - without spending weeks planning. First, you choose a real travel plan created by an experienced traveler. Then, in a few clicks, you book all services in one place: flights, hotels, car, experiences. One trip, one package, one app in your pocket.

We’re now looking for a Senior Growth Marketer who can turn our research, content and product into predictable, profitable growth across multiple markets - with a small budget and a big brain. This is not a Head of Growth role and not a Performance Marketing Lead role. We already have both. This is a senior doer role for someone who loves building funnels, improving conversion and owning the customer journey from first touch to booking.

Your mission

Your job is simple to describe, hard to do:

• Increase and stabilise conversion on our core funnels, especially for high-value trips with long decision cycles.
• Turn our existing deep research, HVCOs and product advantages into clear, testable funnel strategies.
• Help us become ROI positive and scalable across markets, starting with Czech Republic and the US.

You will own the end-to-end marketing journey for long consideration travel products: from first ad view or content touch, through lead magnets and email nurturing, to booking.

Where you will focus

Parallel focus: United States. Later: Additional markets once we are consistently ROI positive and have playbooks to scale.

This role is for someone who already knows how to scale a travel product in several markets at the same time, but is also comfortable when the budget is more “sniper” than “airstrike”.

How you will work and with whom

You will not be alone, but you will also not be a classic manager. You will work with a very lean team:

• Your role: You are not the person inside ad accounts every day. But deep performance marketing knowledge is mandatory.
• You will co-design campaigns, funnels, audiences, offers, measurement with our Performance Marketer.
• You will spend the majority of your time planning, writing, building, analysing and testing - not managing people.
• You will constantly look for high-leverage, low-cost moves: smarter segmentation instead of bigger budgets, better offers instead of more impressions, smarter content and partnerships instead of just more ads.

What you will actually do

• Own the full funnel strategy for key destinations and segments.
• From first touch (ads, content, HVCOs - checklists, guides, planners).
• Through lead capture (lead magnets, planners, checklists).
• Through long, multi-touch nurturing (email, remarketing, content).
• To booking and post-booking experience.
• Design and improve messaging and positioning for high-price, multi-day trips with long decision journeys.
• Balance rational value (time saved, money saved) and emotional value (confidence, dream trip, FOMO reduction).

Work hand-in-hand with our Performance Marketer to:

• Define angles, audiences, offers and funnel flows.
• Set clear success metrics and testing plans.
• Review performance data and turn it into concrete experiments.
• Own CRO on key web flows.

Always with the lens of a long, emotional decision, not impulse buying.

Work with our Email Specialist to:

• Build and optimise email sequences for long decision cycles.
• Design nurture paths for different segments and markets.
• Keep leads warm, informed and moving forward over time.
• Create and test guerilla / low-cost tactics, such as content and creator collaborations, communities and referral loops, smart remarketing and lifecycle tricks that squeeze more value from every click.

Build a habit of continuous experimentation. Always be testing headlines, layouts, offers, lead magnets, sequences. Document what works and what doesn’t.

We are an AI-driven startup

Worldee is built around AI. We expect you to:

• Use AI daily to multiply your output: research, idea generation, first drafts of copy, analysis, creative briefs.
• Be curious and proactive in finding new AI workflows.
• Treat AI as your force multiplier, especially in a small-team, small-budget environment.
• Be an AI enthusiast who genuinely enjoys exploring new tools and working 3x smarter.

You must have

• Travel industry experience.
• Scaling a travel product across multiple markets.
• Deep understanding of performance marketing.
• Comfort with small budgets.
• 5+ years in growth / funnel / conversion marketing.
• Ability to write in English in a way that sells (ads, landing pages, email intros).
• You love travel and understand the overwhelm of planning a complex trip.

It’s a big plus if you

• Have experience with email marketing / marketing automation (Klaviyo, Braze, HubSpot or similar).
• Have done structured CRO (A/B testing, tools like Optimizely, VWO, Google Optimize in the past).
• Have worked in a startup or scaleup with lean teams.
• Have experience with content-driven funnels and high-value content offers (HVCOs).

Who you are as a person

You think like an owner, not like an agency.