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For Companies At a Glance
- Tasks: Create and execute a dynamic marketing strategy to boost brand awareness and app sign-ups.
- Company: Join a pioneering company focused on privacy and digital asset empowerment.
- Benefits: Competitive salary, travel opportunities, and a vibrant team culture.
- Why this job: Be part of a movement that connects and inspires communities across Central Europe.
- Qualifications: 7+ years in brand marketing with strong creative and communication skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About The Company
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
About The Team
This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.
About The Role
The Marketing Manager, Central Europe is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring.
The ideal candidate is a full-stack brand-led marketer, self-directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.
This role is deeply involved with strategic and operational priorities in Central Europe, and collaborates with many cross-functional teams, from field and retail operations and real estate, to product, legal, policy and communications.
In This Role, You Will
- Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans.
- Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager.
- Project manage with a close attention to detail and obsession with execution.
- Measure and report your successes and learnings with marketing and finance stakeholders.
- Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups.
- Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World's expansion strategy, including partnerships.
- Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies.
- Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard.
You Might Thrive In This Role If You Have
- 7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization.
- A strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed.
- Adaptability, resilience and readiness to work with high agency, learn new things and innovate – taking extreme ownership to get things done with high impact.
- An interdisciplinary skillset that enables you to get things done faster.
- The ability to navigate through complexity and ambiguity to achieve results - creating your own roadmap with input from trusted parties.
- Top-tier communication and relationship building skills – pulling together diverse individuals with different interests to drive outcomes.
- A solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results).
- A strong understanding of local culture, communities and the best ways to reach them.
- Fluency in English and European Union work authorization.
- Experience in copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design is valuable.
- Readiness and excitement to collaborate in-office 5 days/week.
- A love for travel, ready to be on the road across Central Europe up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations.
Marketing Manager, Central Europe in London employer: World
Contact Detail:
World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Central Europe in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing strategy and creative projects. This is your chance to shine and demonstrate how you can bring value to the team at Tools for Humanity.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the World team.
We think you need these skills to ace Marketing Manager, Central Europe in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique style and how you can bring that to the Marketing Manager role. We want to see how you think outside the box!
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience in brand marketing and any relevant projects you've managed. We love seeing how your background aligns with our mission at StudySmarter!
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your achievements and skills at a glance.
Apply Through Our Website: Don't forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at World
✨Know Your Brand Inside Out
Before the interview, dive deep into the World brand and its values. Understand their mission of privacy-preserving technology and how it connects people. Be ready to discuss how your marketing strategies can enhance brand awareness and sentiment.
✨Showcase Your Creative Strategy Skills
Prepare examples of past marketing campaigns you've led, especially those that required a creative touch. Highlight your experience in omnichannel planning and how you measured success. This will demonstrate your ability to manage projects with a high creative standard.
✨Demonstrate Relationship Building
Since this role involves collaborating with various teams, be prepared to share instances where you've successfully built relationships across departments. Discuss how you navigated complexities and achieved results through teamwork.
✨Be Ready to Discuss Local Insights
Familiarise yourself with Central European markets and cultural nuances. Prepare to talk about how you would tailor marketing strategies to resonate with local communities. This shows your adaptability and understanding of the target audience.
