Communications Lead, UK

About The Company

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet. World is one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate. World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations.

About The Role

As the Communications Lead, UK, you will lead the development and execution of communication strategies tailored to the diverse markets and stakeholders across the UK. You will be responsible for enhancing the organization's reputation, driving engagement, and promoting its mission and initiatives within the region via earned media while helping inform owned content strategies. This position requires a strategic thinker with a strong work ethic, commitment to results and extensive experience in integrated communications, a deep understanding of regional dynamics, and the ability to thrive in a dynamic (and sometimes ambiguous!) cross-functional environment to achieve communication objectives effectively.

What You’ll Do

• Establish Foundation for Integrated Communications in the UK: Build and engage with the network of agencies that will support the TFH comms team mission - drive country-specific, localized positive sentiment at scale. Prepare and apply global playbook for country’s expansion. Develop and execute communications campaigns that support broader policy communications and regulatory agenda.
• Strategic Communication: Develop and implement integrated, localized communication strategies that support the organization’s goals and are reflective of unique cultural, social, and political landscapes. Align messaging with global objectives while ensuring relevance and resonance with local audiences. Deliver strategic communications components spanning but not limited to product releases, market expansion, thought leadership and brand building initiatives.
• Flawless Execution: Flawless execution of strategic communications components spanning but not limited to product releases, market expansion, crisis situations, thought leadership and brand building initiatives.
• Stakeholder Engagement and Thought Leadership: In partnership with the Policy team, build and nurture strong relationships with key stakeholders internally and externally including government officials, media representatives, industry influencers, partners, and participants in World network, to foster collaboration and advance the organization’s objectives in the market. Amplify World’s leadership in privacy, decentralization, and innovation through thought leadership earned-first campaigns and narratives. In partnership with local agencies lead storytelling efforts to highlight the impact of World’s initiatives, including its flagship products: World ID, World App, World Chain, and other projects.
• Media Relations: Oversee and engage in high touch media relations activities, including proactive outreach, press releases, media briefings, spokesperson training, background conversations and spokesperson training, to secure positive coverage and manage the organization’s reputation effectively across diverse media outlets (tech, business, crypto, consumer, economic) in the market. Enhance press understanding of World’s mission and technology via earned media programs that result in high-impact coverage across diverse media outlets (tech, business, crypto, mainstream, economic) in the market.
• Content Creation: Lead the development of compelling content for various channels, including press releases, contributed articles, blog posts, social media content, event and/or speaking materials and marketing materials, ensuring alignment with country priorities and cultural sensitivities. Collaborate/partner with relevant counterparts to help shape and execute social media strategies to support the broader mission of driving positive sentiment.
• Crisis Communication: Serve as the primary point of contact for crisis communication efforts throughout the UK. Mitigate reputational risks and ensure timely transparent responses during challenging situations. Spearhead crisis communications strategies in partnership with local agencies. Provide timely and transparent communication to stakeholders during challenging situations to safeguard the organization’s reputation and integrity.
• Agency and Brand Management: Protect and enhance the organization’s brand reputation across the UK through strategic communication initiatives, brand-building activities, and alignment with regional values and perceptions. Source, onboard and manage a roster of external agency partners to deliver high-impact results. Select and onboard new agencies as needed, while monitoring performance, tracking KPIs, and setting goals to ensure high-ROI partnerships.
• Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, public relations, government affairs, product, engineering and regional leadership, to integrate communication efforts and support overall business objectives effectively. Advocate for market-specific communications needs to global and cross-functional teams, ensuring regional PR requirements are met and appropriately flagged.

About You

• Bachelor's degree in Communications, Public Relations, Journalism, International Relations, or related field. Master’s degree preferred.
• Extensive experience (10+ years) in communications, with a focus in the UK, preferably within multinational organizations, NGOs, global companies or international agencies.
• Deep understanding of regional dynamics, cultural nuances, and media landscapes across the UK.
• Successful experience and exposure to organizations working in an innovative space that intersects with a regulatory environment.
• Proven track record of developing and executing successful communication strategies that drive engagement, enhance reputation, and achieve business objectives in the UK market.
• Exceptional media relations skills and experience working with journalists, media outlets, and influencers across the UK.
• Strategic thinker with the ability to translate business goals into actionable communication plans and initiatives.
• Outstanding written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences and cultural contexts.
• Proficiency in digital communication tools and platforms, including social media, content management systems, and analytics tools.
• Direct experience with Web3/Crypto, data/privacy and financial regulations a plus.
• Experience successfully hiring and managing a network of local, external PR agencies.
• Ability to travel to provide in person support for market expansion, speaking engagements, media tours and other relevant events.