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- Tasks: Create and execute a dynamic marketing strategy to boost brand awareness and app sign-ups.
- Company: Join World, a pioneering network focused on privacy and digital asset empowerment.
- Benefits: Full-time role with opportunities for travel and collaboration in a vibrant team environment.
- Why this job: Be part of a movement that connects and inspires communities across Central Europe.
- Qualifications: 7+ years in brand marketing with strong creative and communication skills.
- Other info: Exciting chance to work in a fast-paced, innovative tech environment.
The predicted salary is between 36000 - 60000 £ per year.
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.
The Marketing Manager, Central Europe is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. This role works to make World welcoming, relatable and inspiring.
The ideal candidate is a full-stack brand-led marketer, self-directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.
This role is deeply involved with strategic and operational priorities in Central Europe, and collaborates with many cross-functional teams, from field and retail operations and real estate, to product, legal, policy and communications.
In This Role, You Will:
- Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans.
- Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager.
- Project manage with a close attention to detail and obsession with execution.
- Measure and report your successes and learnings with marketing and finance stakeholders.
- Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups.
- Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships.
- Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies.
- Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard.
You Might Thrive In This Role If You Have:
- 7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization.
- A strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed.
- Adaptability, resilience and readiness to work with high agency, learn new things and innovate – taking extreme ownership to get things done with high impact.
- An interdisciplinary skillset that enables you to get things done faster.
- The ability to navigate through complexity and ambiguity to achieve results - creating your own roadmap with input from trusted parties.
- Top-tier communication and relationship building skills – pulling together diverse individuals with different interests to drive outcomes.
- A solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results).
- A strong understanding of local culture, communities and the best ways to reach them.
- Fluency in English and European Union work authorization.
- Experiences in copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design are valuable.
- Readiness and excitement to collaborate in-office 5 days/week.
- A love for travel, ready to be on the road across Central Europe up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations.
Details:
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Technology, Information and Internet
Marketing Manager, Central Europe in City of London employer: World
Contact Detail:
World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Central Europe in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is your chance to shine and demonstrate how you can bring value to the role of Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand and think about how you can contribute to their mission. Tailor your responses to show that you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our community. Don’t miss out on the chance to join a movement that’s all about empowerment!
We think you need these skills to ace Marketing Manager, Central Europe in City of London
Some tips for your application 🫡
Show Your Creative Side: When applying for the Marketing Manager role, let your creativity shine through! Use your application to showcase your unique approach to brand marketing and how you can bring fresh ideas to the table.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our mission and values!
Highlight Your Achievements: Don’t just list your responsibilities; share your successes! Quantify your achievements where possible, as this will help us understand the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at World
✨Know Your Brand Inside Out
Before the interview, dive deep into World’s mission and values. Understand how their privacy-preserving technology works and how it connects with the community. This will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your Creative Strategy Skills
Prepare to discuss specific examples of past marketing campaigns you've led. Highlight your ability to develop omnichannel strategies and how you measured their success. Be ready to explain how you can maintain high creative standards while adapting to local markets.
✨Demonstrate Relationship Building
Since this role involves collaborating with various teams, think of instances where you successfully built relationships across departments. Share how you navigated complex situations and drove outcomes through effective communication and influence.
✨Be Ready to Discuss Local Insights
Research Central European markets and be prepared to share insights on cultural nuances that could impact marketing strategies. Show that you understand the local communities and can tailor approaches to resonate with them effectively.
