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- Tasks: Create and execute innovative marketing strategies to boost brand awareness and revenue.
- Company: Join a leading tech company with a dynamic global marketing team.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: 7+ years in marketing, strong analytical skills, and a passion for technology.
- Other info: Exciting career development opportunities in a supportive and collaborative culture.
The predicted salary is between 60000 - 84000 £ per year.
The purpose of this job is to develop, execute and report against the integrated marketing strategy for GTMs of Sales organizations to drive increased brand awareness and revenue growth. The Integrated Marketing Manager is part of the Global Marketing team, which is part of the Marketing & Proposals and Global Alliances department, and reports through the VPs of the department, who then reports to the CEO, responsible for global Sales & Sales Operations of WWT. The Integrated Marketing Manager works closely with teammates and partners across Corporate Marketing, Creative Services, Digital Marketing, Analytics and Sales/Marketing, as well as with the Sales, Services, Global Alliances and Executive Leadership. This job supports the development of Global Marketing strategy and execution for the specific Sales Organization the job aligns to.
Responsibilities:
- Develops comprehensive solution marketing plans and strategies for the specific Sales LOB/Region that delivers against WWT core value proposition and priority GTM's by leveraging key market insights to drive positive business results.
- Works cross functionally to develop solution marketing plans across paid, owned and earned platforms.
- Makes significant contributions towards the generation of new business and growth opportunities.
- Collaborates and aligns with internal teams (Sales, Marketing and Alliances) and external (Partner, Vendor) to develop relevant marketing programs and strategies.
- Leads/Assists in market research and competitive benchmarking.
- Focuses on outcome analysis to understand the effectiveness of tactics within the agreed upon WWT Sales and Partner goals.
- Deploys marketing campaigns that drive brand awareness, customer acquisition, expansion and retention aligned with partner, practice and sales priorities.
- Includes development of timelines, budgets, OEM funding (acquisition & proof of performance), SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefs.
- Deliverables of projects may include signage, video, collateral, website content, emails, ads, PR, events, and promotions.
- Works with agency partners and across all WWT internal functions to develop and execute specific programs.
- Prepares presentations and clearly communicates findings from initiatives to management and the broader organization, i.e. Partner QBRs, Community Reviews, ATSM.
- Measures outcomes of marketing efforts with regular quantitative-driven check-ins with leadership or as requested by manager, practice or partners, i.e. Community Reviews, HMRs.
- Data gathering and collection: use provided tools and platforms to search, filter and collect relevant statistics and results (CTR, exit and bounce rates, session time, avg pages per session, pipeline, revenue, etc.).
- Marketing analysis and insights: review and analyze campaign and marketing performance data utilizing dashboards and reports provided by WWT’s Analytics and Digital Marketing teams or agencies to formulate insights and recommendations on how to adjust, prioritize and optimize efforts for subsequent campaign phases or marketing programs.
- If applicable, required to meet quarterly/annual goals or MOU milestones outlined by the OEM partner the role supports.
Requirements:
- Bachelor’s Degree in Arts/Sciences (BA/BS) or related field.
- 5+ years of experience in marketing role that drove deeper engagement with target audiences, increased adoption and delivered bottom-line results.
- Experience with: SalesForce, Excel, Tableau, PowerPoint, Trello, SmartSheets, Marketing Cloud, Sprinklr, Google Analytics, Amplitude, Segment.
- Ability to think strategically and analytically to evaluate marketing campaigns.
- Strong planning and organizational skills including the ability to manage several work streams simultaneously.
- Experience and/or knowledge of content and digital strategies to support the entire buyers' journey from awareness through loyalty.
- Passionate about technology and strive to be up-to-date on the latest industry trends and market conditions. Prior experience marketing technology, particularly practice area a plus.
- Ability to collaborate, lead and work in a fast-paced organization.
- Excellent communications skills both written and oral.
- Both a team player and self-motivated. Ability to drive a project through to completion effectively and comprehensively, and to work with limited supervision in defining initial goals and addressing complex issues as they arise.
Integrated Marketing Manager in City of London employer: World Wide Technology
Contact Detail:
World Wide Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Integrated Marketing Manager role.
✨Tip Number 2
Show off your skills in real-time! Consider creating a personal project or case study that showcases your marketing strategies and results. This will give you something tangible to discuss during interviews and demonstrate your expertise.
✨Tip Number 3
Prepare for those tricky interview questions! Research common marketing scenarios and think about how you would tackle them. We want you to be ready to impress with your strategic thinking and analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Integrated Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Integrated Marketing Manager role. Highlight your experience in developing marketing strategies and working cross-functionally, as these are key aspects of the job. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about integrated marketing and how your background makes you the perfect fit for our team. Don’t forget to mention any relevant tech experience, as we love candidates who are up-to-date with industry trends.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive brand awareness and revenue growth. Use metrics where possible – numbers speak volumes and help us understand the impact you've made in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at World Wide Technology
✨Know Your Marketing Strategies
Make sure you brush up on integrated marketing strategies and how they apply to sales organisations. Be ready to discuss specific campaigns you've executed in the past, focusing on how you measured their success and what insights you gained.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis, prepare to talk about your experience with tools like Google Analytics or Tableau. Bring examples of how you've used data to drive marketing decisions and improve campaign performance.
✨Collaboration is Key
This position requires working closely with various teams. Think of examples where you've successfully collaborated with sales, creative, or digital marketing teams. Highlight your ability to lead projects while also being a team player.
✨Stay Current with Industry Trends
Demonstrate your passion for technology and marketing by discussing recent trends or innovations in the industry. Show that you're proactive about staying informed and how you can leverage this knowledge in your role.