Senior Marketing Manager, Child Sponsorship Offer & Experience

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Senior Marketing Manager, Child Sponsorship Offer & Experience

Client: World Vision

Location: United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 2b423cfd50f4

Job Views: 5

Posted: 18.07.2025

Expiry Date: 01.09.2025

Job Description:

With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!

Key Responsibilities:

• Develop and maintain a global framework for the child sponsorship product aligned with World Vision’s mission and sponsor expectations.
• Ensure consistency in messaging and experience across markets, allowing local contextualization.
• Develop pricing strategies to maximize acquisitions and revenue based on case studies.
• Improve the Child Sponsorship product, communication, delivery, and experience in collaboration with Support Offices.
• Test and scale effective messaging and marketing offers to enhance acquisition.
• Facilitate innovations supporting acquisition and retention, including new formats and storytelling methods.
• Maintain the integrity of the core product while adapting to changing donor expectations and technologies.
• Lead the digital transformation of the sponsor journey with focus on mobile and social platforms.
• Collaborate with Support Offices on experience design, storytelling, and engagement tactics.
• Create tools and resources for offices to support the sponsor journey.
• Conduct global research to understand sponsor needs and responses.
• Monitor industry trends to inform experience design and communication strategies.
• Build sponsorship marketing capabilities across the organization.
• Promote shared learning and peer exchange within the partnership.
• Act as a strategic partner to Support Offices, providing advice and co-designing workshops.
• Assess the effectiveness of product elements through engagement data.
• Implement a test-and-learn approach with feedback from stakeholders.
• Define KPIs and guide ongoing strategy refinements.

Knowledge, Skills and Capabilities:

• Bachelor’s or Master’s in Business, Marketing, or related field.
• Experience in fundraising, customer experience design, and digital marketing is an advantage.
• At least 5 years in product marketing, preferably in the charity sector.
• Experience managing complex, multi-stakeholder projects globally.
• Strong customer experience design skills.
• Excellent communication skills.
• Ability to use success metrics for continuous improvement.
• Data-driven decision-making skills.
• Familiarity with marketing tools and technology.
• Strong collaboration and influence skills.
• Experience with process simplification.
• Active Christian faith aligned with World Vision’s values.
• Fluent in English.
• Over 10 years of success in cross-functional marketing partnerships.
• Knowledge of World Vision Support Offices is preferred.

Travel and Work Environment:

• Approximately 15% international travel.
• Work across multiple time zones in a virtual environment.

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