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- Tasks: Create engaging marketing materials and support innovative campaigns from start to finish.
- Company: Join a dynamic team at a leading brand in logistics and marketing.
- Benefits: Full-time role with opportunities for growth and creative expression.
- Why this job: Be part of exciting projects that shape brand identity and drive product success.
- Qualifications: Strong writing skills and a passion for marketing; creativity is a must!
- Other info: Collaborative environment with a focus on innovation and trendsetting.
The predicted salary is between 30000 - 42000 £ per year.
We seek a creative, detail-oriented, organised Digital Specialist to join our team. This role will focus on delivering high-quality product and service campaign assets. It will be pivotal in shaping marketing campaigns from conceptualisation to execution, ensuring brand consistency and creative excellence across physical and digital channels, in collaboration with the Brand and Communication Specialist.
The Digital Specialist will be responsible for boosting product sales and adoption, defining commercial initiatives in collaboration with the Sales department, contributing to the rollout of the products and defining product requirements to ensure the best rollout in the UK market. The ideal candidate will have a keen eye for detail and the ability to craft engaging and accurate marketing literature that effectively promotes our products and services. This includes creating both visual and written content to support campaigns while ensuring materials are compelling, on-brand, and tailored to meet the needs of our customers and franchise partners.
Key Responsibilities- Campaign Creative Development: Supporting the Brand & Communications Specialist in curating and shaping the editorial and sales plan for products, by developing a go-to-market campaign strategy for execution.
- Content Creation: Delivering on briefs for engaging product and service marketing materials, including brochures, point-of-sale assets, social media content, email campaigns, and website visuals.
- Brand Alignment: Ensure all creative outputs maintain consistency in messaging, tone, and visual identity across our three brands—Mail Boxes Etc., World Options, and PACK & SEND.
- Product Lifecycle Management: Collaborate with the Fortidia UK & EU product team to contribute to the development and rollout of brands' products in the UK market, from ideation to launch and continuous optimisation.
- Collaboration: Support commercial initiatives, in collaboration with the NSO team, and marketing activities, in partnership with the Marketing team, to boost product sales and adoption. Coordinate with cross-functional teams (Sales, Operations, IT, Marketing, Legal, Training, etc.) globally to ensure seamless product delivery and execution.
- Performance Reporting: Review product performance, leveraging insights to maximise sales and network adoption.
- Franchise Support: Work closely with franchise partners to help them hit the ground running when they join as a new partner, and provide customisable marketing assets, enabling them to effectively promote products and services to their local customer base.
- Vendor and Stakeholder Collaboration: Support in liaising with third-party vendors (e.g., printers, designers) and internal stakeholders to manage production timelines, quality assurance, and delivery of marketing materials.
- Project Management: Support the brand and communications specialist in coordinating creative projects simultaneously, ensuring deadlines are met without compromising quality.
- Keen Eye for Detail: Ensure all written and visual content is accurate, engaging, and tailored to highlight the unique value of the products and services we are promoting.
- Innovation and Trends: Stay informed about industry trends and emerging technologies to ensure our campaigns remain fresh, relevant, and competitive.
- Strong copywriting and editing skills, with the ability to craft compelling content for marketing literature, including product and service descriptions.
- Knowledge of marketing channels, including social media, email marketing, and website content, to create assets tailored for each platform.
- Excellent organisational and administrative skills, including the ability to manage inboxes, coordinate collateral delivery, and assist with campaign logistics.
- Attention to detail and organisational skills to manage multiple projects effectively and deliver high-quality content.
- A creative mindset with the ability to conceptualise ideas and turn them into compelling marketing assets.
- Strong communication and collaboration skills, with the ability to work closely with franchise partners, stakeholders, and external vendors.
- Familiarity with content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp) is a plus.
- Experience working within a franchise or multi-brand environment is advantageous.
- Product management & experience with CRM are beneficial for the role.
- Knowledge of the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for designing engaging marketing materials.
- Bachelor's degree in Marketing, Design, Communications, or a related field.
- Proficiency in design and creative tools, with a strong portfolio of work demonstrating marketing creative execution.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing
Transportation, Logistics, Supply Chain and Storage
Digital Product Specialist employer: World Options Ltd
Contact Detail:
World Options Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it relates to digital marketing or product campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their needs, especially in terms of boosting product sales and creating engaging content.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Digital Product Specialist
Some tips for your application 🫡
Show Your Creative Side: As a Digital Product Specialist, creativity is key! Make sure your application showcases your unique ideas and how you can contribute to our marketing campaigns. Use examples from your past work to illustrate your creative flair.
Tailor Your Content: We love seeing applications that are tailored to the role. Highlight your experience with content creation and how it aligns with our brand's voice. This shows us you understand what we're about and how you can fit in.
Be Detail-Oriented: Attention to detail is crucial for this role. Double-check your application for any typos or errors, and ensure that everything is clear and concise. This reflects the quality we expect in our marketing materials!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us!
How to prepare for a job interview at World Options Ltd
✨Know Your Stuff
Before the interview, dive deep into the company’s products and services. Familiarise yourself with their marketing campaigns and think about how you can contribute to them. This shows your genuine interest and helps you speak confidently about how you can add value.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work, especially any marketing materials you've created. Be ready to discuss your creative process and how you ensure brand consistency in your projects. This is your chance to impress them with your eye for detail!
✨Collaboration is Key
Since this role involves working with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you’ve managed to coordinate projects across different departments.
✨Stay Ahead of Trends
Research current trends in digital marketing and be ready to discuss how they could apply to the company’s campaigns. Showing that you’re proactive about industry developments will demonstrate your passion and commitment to staying relevant in the field.
