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For Companies At a Glance
- Tasks: Lead marketing analytics to drive growth and deliver actionable insights.
- Company: Join World of Books, the planet's largest seller of used books.
- Benefits: Hybrid work, competitive salary, and a mission-driven culture.
- Why this job: Make a real impact in a sustainability-focused business.
- Qualifications: Experience in marketing analytics and strong SQL skills required.
- Other info: Collaborate with passionate teams and thrive in a dynamic environment.
The predicted salary is between 50000 - 65000 £ per year.
At World of Books, we’re on a mission to become the Planet’s Bookstore. Since 2002, we’ve been giving books a second life—reducing waste, promoting sustainability, and helping millions of readers discover affordable books worldwide. Today, we’re the world’s largest seller of used books, operating across the UK, US, and Europe, with over 1,000 employees and proud B-Corp status. Backed by Livingbridge, we’re scaling fast—and we’re just getting started.
We’re looking for a Senior Marketing Analyst to elevate our marketing analytics capability and help drive the next phase of growth. This is a high-impact individual contributor role where you’ll partner with marketing, product, and tech teams to turn complex data into clear, actionable insights that shape commercial decisions.
What You’ll Be Doing
- Own and lead marketing analytics and reporting across key business areas
- Translate business questions into clear, insight-driven analysis (80/20 mindset)
- Deliver deep-dive investigations into performance drivers and opportunities
- Build datasets, dashboards, and automated reporting solutions
- Design and evaluate experiments (A/B, incrementality testing)
- Develop customer insights (segmentation, LTV, cohort analysis)
- Apply predictive analytics to forecast growth, churn, and demand
- Influence stakeholders with clear, commercially focused recommendations
- Collaborate cross-functionally with Marketing, Product, Tech, and Finance
- Continuously improve data quality, documentation, and analytics standards
What Success Looks Like (First 12 Months)
- Deliver analytics that directly drives measurable business value
- Become a trusted partner to stakeholders across the business
- Improve how teams use data to make decisions
- Contribute to scaling analytics best practices across the organisation
What We’re Looking For
- Strong experience in Marketing / Customer Analytics (ideally eCommerce or marketplace)
- Advanced SQL skills (Google Cloud environment preferred)
- Proficiency in BI tools (Tableau, Power BI, or Looker)
- Experience with Python or R (predictive modelling a plus)
- Funnel & behavioural analysis
- Experimentation & testing methodologies
- Strong communicator—able to influence both technical and non-technical stakeholders
- Comfortable working in fast-paced, ambiguous environments
Why Join Us?
- Be part of a mission-driven, sustainability-focused business
- Work on high-impact projects that shape global growth
- Collaborate with smart, passionate teams across disciplines
- Thrive in a culture that values speed, simplicity, and innovation
- Help build a circular economy—one book at a time
Diversity & Inclusion
We’re committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds, identities, and career paths. Ready to turn data into impact? Apply now and help us write the next chapter.
Senior Marketing Analyst employer: World of Books
Contact Detail:
World of Books Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real-life examples from your past experiences to demonstrate how you've turned data into actionable insights.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a friendly email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to ask if they need any more info from you.
✨Tip Number 4
Make sure to leverage our website for job applications. We’ve got loads of resources to help you stand out, and applying directly through us can give you an edge over the competition!
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior Marketing Analyst role. Highlight your experience in marketing analytics, especially in eCommerce or marketplace settings. We want to see how your skills align with our mission at World of Books!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about sustainability and how your analytical skills can help us drive growth. Keep it concise but impactful—show us what makes you the perfect fit for our team.
Showcase Your Technical Skills: Don’t forget to highlight your advanced SQL skills and experience with BI tools like Tableau or Power BI. If you’ve got experience with Python or R, make sure to mention that too! We love seeing candidates who can turn complex data into actionable insights.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, it shows us you’re serious about joining our mission-driven team!
How to prepare for a job interview at World of Books
✨Know Your Data Inside Out
As a Senior Marketing Analyst, you'll be expected to dive deep into data. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare specific examples of your work with BI tools like Tableau or Power BI, and think about how you can translate complex data into actionable insights.
✨Understand the Business
Familiarise yourself with World of Books and its mission. Understand their business model and how marketing analytics plays a role in driving growth. Be prepared to discuss how your analytical skills can contribute to their sustainability goals and help them become the Planet’s Bookstore.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities. Think about how you would approach A/B testing or customer segmentation. Have a few scenarios ready where you successfully influenced stakeholders with your recommendations, showcasing your ability to communicate effectively with both technical and non-technical teams.
✨Show Your Passion for Sustainability
World of Books is all about sustainability and giving books a second life. Make sure to express your enthusiasm for their mission during the interview. Share any personal experiences or projects that align with their values, as this will demonstrate that you're not just a fit for the role, but also for the company culture.