At a Glance
- Tasks: Lead global web content strategy and optimise SEO for a major brand.
- Company: Join World Fuel Services, a leader in digital transformation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation and digital excellence.
- Why this job: Shape the future of search in an AI-driven landscape and influence global brand perception.
- Qualifications: Experience in SEO, web strategy, and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
What You'll Do
- Own the Global Web Content Experience - Own end‐to‐end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance. Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals. Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits.
- Lead Search Strategy - Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies. Optimize how World Fuel appears across search engines (Google, Bing), AI‐driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g., Google Maps). Drive on‐site and technical SEO improvements, including metadata, schema, internal linking, optimized structured content, and site performance.
- Build External Brand Presence & Authority - Design and execute a digital PR and off‐site content strategy. Strengthen brand authority across third‐party platforms, industry publications, and partner ecosystems. Ensure consistent and credible brand representation beyond owned channels.
- Drive Cross‐Functional Alignment - Partner with development teams to improve site speed, scaling, mobile experience, and technical SEO implementation. Work with analytics, CRM, and paid media teams to align content with broader marketing strategies. Support A/B testing and conversion optimization initiatives.
- Governance, Enablement & Continuous Improvement - Establish and maintain content governance standards and SEO best practices across global teams. Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality. Monitor performance, analyze trends, and deliver actionable insights to improve engagement and search visibility. Contribute to CMS enhancements, re‐platforming initiatives, and digital roadmap prioritization.
What We're Looking For
- Experience leading SEO, content, location management, or web strategy in a global or enterprise environment.
- Strong understanding of SEO and technical optimization, AI‐driven search (AEO/GEO, AI Overviews, LLM‐based discovery), regional search plays and location management.
- Experience building or influencing brand presence beyond owned channels (digital PR, off‐site SEO, partnerships).
- Hands‐on experience with CMS platforms (e.g., Drupal, WordPress, Sitecore, Optimizely) and location management tools (e.g., Google Business, SEMrush).
- Strong familiarity with SEO and analytics tools (e.g., SEMrush, HotJar, Ahrefs, Google Search Console, GA4).
- Ability to translate complex data into clear insights and actionable strategies.
- Strong stakeholder management skills, with the ability to influence across global teams.
Why This Role Matters
- Shape how World Fuel is discovered in an AI‐first search landscape.
- Own both owned and external digital presence, influencing global brand perception.
- Play a key role in a major digital transformation, including website evolution and search strategy.
- Opportunity to build and define a modern search and content ecosystem from the ground up.
Digital Content & Search Lead (AI, SEO & Web Strategy) in London employer: World Fuel Services
World Fuel Services is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital Content & Search Lead role. With a strong emphasis on employee growth and development, the company offers opportunities to shape global web strategies and enhance brand presence in an AI-driven landscape. Located in a vibrant environment, employees benefit from collaborative cross-functional teams and a commitment to continuous improvement, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content & Search Lead (AI, SEO & Web Strategy) in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their values and goals. We want to see that you're genuinely interested!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Digital Content & Search Lead (AI, SEO & Web Strategy) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in SEO, content strategy, and web governance. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Technical Skills:Since this role involves a lot of technical SEO and CMS management, be sure to mention any hands-on experience you have with tools like SEMrush or WordPress. We love seeing candidates who can demonstrate their technical prowess!
Highlight Your Collaborative Spirit:This position requires working closely with various teams, so share examples of how you've successfully collaborated in the past. We’re all about teamwork here at StudySmarter, and we want to know how you can contribute to our cross-functional efforts!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at World Fuel Services
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially around AEO and GEO. This role is all about optimising content for search engines, so showing that you understand the latest trends and tools will definitely impress.
✨Showcase Your Content Strategy Skills
Prepare examples of how you've owned a content strategy in previous roles. Talk about your experience with CMS platforms and how you've ensured content aligns with brand voice and user journeys. Being able to articulate your approach to content governance and publishing workflows will set you apart.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams, so be ready to share experiences where you've successfully partnered with development, analytics, or marketing teams. Highlight any projects where you drove alignment and improved site performance or user experience.
✨Bring Data to Life
Be prepared to discuss how you've used data to inform your strategies. Whether it's through Google Analytics or other SEO tools, show how you've translated complex data into actionable insights. This will demonstrate your analytical skills and your ability to drive continuous improvement.
