At a Glance
- Tasks: Drive organic growth through innovative SEO strategies and collaboration with diverse teams.
- Company: Join Ant International, a leader in digital payment solutions for global commerce.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on innovation and growth.
- Why this job: Make a real impact in the fintech industry while enhancing your SEO expertise.
- Qualifications: Experience in B2B SEO, strong analytical skills, and a proactive mindset.
The predicted salary is between 40500 - 49500 £ per year.
- Description
- Position at World First
About Us
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive.
In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
This role will be focused on our World First business line, an international payments business helping move money around the world - we became part of Ant International in 2019, accelerating our mission to create the world’s best platform for international trade by combining World First’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
What you will be doing
- Drive World First's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities.
- Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc.
- Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance.
- Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile.
- Strengthen the global backlink profile to significantly boost the website's overall domain authority.
- Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies.
- Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior.
- Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in.
- Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives.
- Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.
What we are looking for someone who has
- Experience in SEO, from a B2B background, within Saa S, Fin Tech, or technology industries is welcomed.
- Proven track record of success driving meaningful organic growth, alongside expertise in international SEO and B2B marketing.
- Proactive mindset coupled with a strong drive to take hands-on approaches.
- Strong analytical skills to transform data into actionable insights that inform SEO strategies and drive impactful results.
- Deep understanding of content marketing and EEAT principles, particularly within YMYL sectors.
- Strong communication and critical thinking skills, while being able to adapt to a fast-paced, dynamic working environment.
- Familiarity with HTML and CSS is considered a plus.
- Bachelor's degree or above.
SEO Manager employer: World First
At WorldFirst, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous training opportunities and a supportive environment that encourages professional development, particularly in the vibrant financial landscape of the Netherlands. Join us to be part of a mission-driven team that values inclusivity and empowers you to make a meaningful impact in the world of international trade.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for World First and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like World First are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with World First on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at World First. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit World First. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of World First:Show us that you’ve done your homework! In your application, briefly mention what you admire about World First’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at World First
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at World First will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At World First, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
