Regional Marketing Lead, Poland
Regional Marketing Lead, Poland

Regional Marketing Lead, Poland

Full-Time 60000 - 80000 £ / year (est.) No home office possible
World First Ltd

At a Glance

  • Tasks: Lead marketing strategies and initiatives for the Polish market in a dynamic international payments business.
  • Company: Join Ant International, a leader in digital innovation for global commerce.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Exciting role with potential for career advancement in a fast-paced environment.
  • Why this job: Make a real impact on international trade while collaborating with diverse teams.
  • Qualifications: Experience in payments/financial services and strong communication skills required.

The predicted salary is between 60000 - 80000 £ per year.

Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. This role will be focused on our WorldFirst business line, an international payments business helping move money around the world.

What you will be doing:

  • Develop and execute comprehensive go-to-market strategies for the Polish market, including product strategy, pricing strategy and promotional campaigns.
  • Lead multi-disciplinary strategic initiatives to accelerate growth in Poland and maintain alignment with European and global company vision and objectives.
  • Act as business owner for key products, defining product roadmaps and setting KPIs with primary focus on Poland and secondary support across Europe markets.
  • Draft Business Requirements Documents (BRDs) and coordinate with product team to build seamless, intuitive products for the Polish market and broader Europe region.
  • Perform market research and customer analysis across Poland to support senior management decision-making and facilitate key stakeholder meetings.
  • Refine value proposition to match local needs and context.
  • Monitor and analyse regional business performance metrics to identify growth opportunities and optimize product performance.
  • Act as key liaison between various stakeholders across Poland and Europe markets, building strong relationships and ensuring clear cross-functional communication.

What we are looking for:

  • Experience supporting business customers in the Polish market from a payments/financial services perspective.
  • Experience in product management, including BRD creation, product flow design, and coordination with development teams.
  • Domain knowledge in Marketplaces/E-commerce, FX, Payment, Lending, and associated pricing models across European markets preferred.
  • Polish speaker with good understanding of the Polish business market and regulatory environment, plus familiarity with broader Europe market dynamics preferred.
  • Excellent interpersonal and communication skills with ability to engage stakeholders at all organizational levels.
  • Experience with SQL, financial modeling, and data analytics tools is an advantage.
  • Ability to work across organizational boundaries and cultural contexts in ambiguous situations while building internal networks for improved collaboration.

Regional Marketing Lead, Poland employer: World First Ltd

Ant International is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Regional Marketing Lead in Poland, you will have the opportunity to drive impactful strategies in a rapidly evolving digital payments landscape, while benefiting from comprehensive professional development and a supportive team environment. With a focus on employee growth and a commitment to creating the best platform for international trade, Ant International stands out as a rewarding place to build your career.
World First Ltd

Contact Detail:

World First Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Marketing Lead, Poland

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!

✨Tip Number 2

Prepare for interviews by researching the company and its products. Understand their market position and how they fit into the broader European landscape. We want you to show them you’re not just another candidate, but someone who truly gets their mission and vision.

✨Tip Number 3

Practice your pitch! You need to be able to articulate your experience and how it aligns with the role of Regional Marketing Lead. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!

We think you need these skills to ace Regional Marketing Lead, Poland

Go-to-Market Strategy Development
Product Management
Business Requirements Document (BRD) Creation
Market Research
Customer Analysis
Stakeholder Engagement
Interpersonal Skills
Communication Skills
SQL
Financial Modelling
Data Analytics
E-commerce Knowledge
Payments Industry Knowledge
Regulatory Environment Understanding
Cross-Functional Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Lead. Highlight your experience in the Polish market and any relevant product management skills. We want to see how your background aligns with our mission at Ant International!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the payments industry and how you can contribute to our growth in Poland. Let us know what excites you about this opportunity!

Showcase Your Analytical Skills: Since data analytics is key for this role, don’t forget to mention any experience you have with SQL or financial modelling. We love candidates who can back up their strategies with solid data insights!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!

How to prepare for a job interview at World First Ltd

✨Know Your Market

Make sure you do your homework on the Polish market and its nuances. Understand the local payment landscape, key players, and regulatory environment. This will not only impress your interviewers but also help you tailor your responses to show how you can drive growth in this specific context.

✨Showcase Your Product Management Skills

Be ready to discuss your experience with product management, especially in creating Business Requirements Documents (BRDs) and coordinating with development teams. Prepare examples of how you've successfully defined product roadmaps and set KPIs, as this role heavily relies on these skills.

✨Demonstrate Strong Communication Abilities

Since this role involves liaising with various stakeholders, highlight your interpersonal and communication skills. Share examples of how you've engaged with different levels of an organisation and facilitated clear cross-functional communication. This will show that you can build strong relationships across teams.

✨Prepare for Data-Driven Discussions

Brush up on your data analytics skills and be prepared to discuss how you've used metrics to identify growth opportunities. Familiarise yourself with SQL and financial modelling concepts, as being able to analyse regional business performance will be crucial in this role.

Regional Marketing Lead, Poland
World First Ltd

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