Regional Marketing Lead, Germany & Netherlands
Regional Marketing Lead, Germany & Netherlands

Regional Marketing Lead, Germany & Netherlands

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies and initiatives for the German market in the payments sector.
  • Company: Join Ant International, a leader in digital innovation for global commerce.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Why this job: Make a real impact on international trade and help businesses thrive.
  • Qualifications: Experience in payments, product management, and strong communication skills required.
  • Other info: Dynamic role with opportunities to collaborate across Europe and build valuable networks.

The predicted salary is between 36000 - 60000 £ per year.

Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.

This role will be focused on our WorldFirst business line, an international payments business helping move money around the world.

What you will be doing:

  • Develop and execute comprehensive go-to-market strategies for the German market, including product strategy, pricing strategy and promotional campaigns.
  • Lead multi-disciplinary strategic initiatives to accelerate growth in Germany and maintain alignment with European and global company vision and objectives.
  • Act as business owner for key products, defining product roadmaps and setting KPIs with primary focus on Germany and secondary support across Europe markets.
  • Draft Business Requirements Documents (BRDs) and coordinate with product team to build seamless, intuitive products for the German market and broader Europe region.
  • Perform market research and customer analysis across Germany to support senior management decision-making and facilitate key stakeholder meetings.
  • Refine value proposition to match local needs and context.
  • Monitor and analyse regional business performance metrics to identify growth opportunities and optimize product performance.
  • Act as key liaison between various stakeholders across Germany and Europe markets, building strong relationships and ensuring clear cross-functional communication.

What we are looking for:

  • Experience supporting business customers in the German market from a payments/financial services perspective.
  • Experience in product management, including BRD creation, product flow design, and coordination with development teams.
  • Domain knowledge in Marketplaces/E-commerce, FX, Payment, Lending, and associated pricing models across European markets preferred.
  • German speaker with good understanding of the German business market and regulatory environment, plus familiarity with broader Europe market dynamics preferred.
  • Excellent interpersonal and communication skills with ability to engage stakeholders at all organizational levels.
  • Experience with SQL, financial modeling, and data analytics tools is an advantage.
  • Ability to work across organizational boundaries and cultural contexts in ambiguous situations while building internal networks for improved collaboration.

Regional Marketing Lead, Germany & Netherlands employer: World First Ltd

Ant International is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to drive innovation in the digital payments sector. With a strong focus on professional development, employees have access to numerous growth opportunities and are encouraged to collaborate across diverse teams, particularly in the vibrant markets of Germany and the Netherlands. The company's commitment to supporting merchants of all sizes ensures that every team member plays a vital role in shaping the future of global commerce.
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Contact Detail:

World First Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Marketing Lead, Germany & Netherlands

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the German market. This will help you tailor your answers and show that you’re genuinely interested in the role.

✨Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experience in product management and how it aligns with the company's goals. Confidence is key!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!

We think you need these skills to ace Regional Marketing Lead, Germany & Netherlands

Go-to-Market Strategy Development
Product Management
Business Requirements Document (BRD) Creation
Market Research
Customer Analysis
Stakeholder Engagement
Interpersonal Skills
Communication Skills
Financial Services Knowledge
E-commerce Domain Knowledge
SQL
Financial Modelling
Data Analytics Tools
Cross-Functional Collaboration
Cultural Awareness

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Lead. Highlight your experience in the German market and any relevant product management skills. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our mission at Ant International. Let us know what excites you about the opportunity!

Showcase Your Market Knowledge: Demonstrate your understanding of the German payments landscape. Mention any specific trends or challenges you've encountered and how you've tackled them. This will show us that you’re not just a fit, but a perfect fit!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!

How to prepare for a job interview at World First Ltd

✨Know Your Market

Make sure you brush up on the German market specifics, especially in payments and financial services. Understand the local regulations and how they impact businesses. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.

✨Showcase Your Product Management Skills

Be prepared to discuss your experience with product management, particularly in creating Business Requirements Documents (BRDs) and coordinating with development teams. Bring examples of how you've successfully defined product roadmaps and set KPIs, as this is crucial for the role.

✨Engage Stakeholders Effectively

Highlight your interpersonal and communication skills during the interview. Think of specific instances where you've built strong relationships with stakeholders or facilitated key meetings. This will show that you can navigate cross-functional communication effectively.

✨Data-Driven Decision Making

Familiarise yourself with data analytics tools and be ready to discuss how you've used data to drive business decisions. If you have experience with SQL or financial modelling, make sure to mention it, as these skills are advantageous for the role.

Regional Marketing Lead, Germany & Netherlands
World First Ltd

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