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- Tasks: Lead consumer marketing strategies and drive app growth through innovative campaigns.
- Company: Join WorldFirst, a global leader in international payments and digital solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of cross-border trade.
- Qualifications: 8+ years in growth marketing with expertise in mobile app strategies.
- Other info: Be part of a collaborative team focused on innovation and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Introduction:
We’re WorldFirst, an international payments business helping move money around the world. We became part of Ant Group in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
We have a shared purpose ‘to make it easy to do business anywhere.’ Together, we are advancing our shared aim of bringing innovative, inclusive and affordable services to small and medium-sized businesses and online merchants in the rapidly growing area of cross-border trade.
What you’ll do:
- Develop and execute the go-to-market plan focused on high-value corridors.
- Own KPIs such as CPA, activation rate, repeat transfer rate, and LTV.
- Build scalable, low-cost growth experiments leveraging digital marketing, referrals, CRM, and cross-sell.
- Build community, referral and affiliate marketing programs to drive customer App acquisition.
- Lead app marketing strategy and build content strategy targeting consumers
- Manage performance marketing campaigns including App Store Optimization (ASO) and install campaigns
- Build content, social and SEO, LLMO strategy to drive customer growth.
- Build analytics framework to track sign-up, first transfer, and retention.
- Build and lead a marketing team to launch the consumer App business.
- Leverage existing central team and vendors to maximise cost-efficient growth.
- Manage external vendors and agencies for creative and performance marketing.
- Manage budget allocation and ROI for consumer business.
What we’re looking for:
- 8+ years of growth marketing experience, including 4+ years in B2C mobile app marketing.
- Proven expertise in ASO, mobile UA campaigns, and analytics tools like AppsFlyer, Adjust, or Branch.
- Experience working in a complex, global matrix organisation working in mutliple languages
- Experience growing a fast-paced business in both EMEA and APAC regions.
- Deep knowledge of CRM and lifecycle marketing tools such as Hubspot, Braze or Iterable.
- Strong analytical skills including cohort analysis and CAC:LTV modelling.
- Experience running content marketing programs for both B2C and B2B segments.
- Ability to thrive in early-stage launch environments.
- Experience driving multi-channel lifecycle campaigns (push, email, SMS).
- Experience marketing to local communities or cross-border remittance audiences.
- Experience running multi-language campaigns.
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Head of Consumer Marketing employer: World First Ltd
Contact Detail:
World First Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their goals, especially in areas like digital marketing and community building. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to nail those common questions and also be ready to showcase our experience in growth marketing and analytics tools.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. Let’s remind them why we’re the best fit for the Head of Consumer Marketing role and express our enthusiasm for the opportunity.
We think you need these skills to ace Head of Consumer Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in growth marketing and mobile app strategies, especially if you've worked in EMEA or APAC regions. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for consumer marketing and how you can contribute to our goals. Don’t forget to mention any relevant campaigns you've led that drove significant results.
Showcase Your Analytical Skills: We love numbers! Include examples of how you've used analytics tools to drive marketing decisions. Whether it's cohort analysis or CAC:LTV modelling, show us how you’ve made data-driven choices in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at World First Ltd
✨Know Your Numbers
Make sure you’re familiar with key performance indicators (KPIs) relevant to the role, like CPA, activation rates, and LTV. Be ready to discuss how you've successfully managed these metrics in your previous roles.
✨Showcase Your Growth Marketing Experience
Prepare specific examples of growth marketing strategies you've implemented, especially in B2C mobile app marketing. Highlight any successful campaigns you've led, particularly those that involved ASO or multi-channel lifecycle marketing.
✨Understand the Global Landscape
Since WorldFirst operates in a complex, global matrix, brush up on your knowledge of EMEA and APAC markets. Be prepared to discuss how cultural nuances can affect marketing strategies and how you've adapted your approach in different regions.
✨Demonstrate Analytical Skills
Be ready to dive into your analytical skills, especially around cohort analysis and CAC:LTV modelling. Bring examples of how you've used analytics tools like AppsFlyer or Hubspot to drive marketing decisions and improve campaign performance.
