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For Companies At a Glance
- Tasks: Shape brand narrative and create engaging content across multiple channels.
- Company: Join Ant International, a leader in digital innovation for global commerce.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a team driving responsible innovation and enhancing global market accessibility.
- Qualifications: Strong English writing skills, creativity, and knowledge of digital marketing are essential.
- Other info: This role is based in London, UK, and offers a chance to impact global SMEs.
The predicted salary is between 36000 - 60000 £ per year.
About Us:
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increasing market accessibility for global SMEs.
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst, and ANEXT Bank.
The role:
We’re looking for a Content Manager to join our global marketing team in London, UK. In this role, you’ll be responsible for shaping WorldFirst’s brand narrative by developing key assets—ensuring alignment with our brand identity. You’ll oversee content creation and distribution across multiple channels, maintaining a consistent brand voice while engaging our target audience and driving marketing objectives. If you’re a strategic thinker with a passion for storytelling and content writing, we’d love to hear from you!
What you will be doing:
- Brand Message House: Develop a comprehensive message house aligned with marketing objectives and brand strategy. Identify target audiences in each market and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy.
- Product-related Content Writing and Creation: Generate native-English content to educate markets about our brand and products across various formats including pitch decks, leadership presentations, scripts, product tutorial videos, customer stories, etc., to communicate brand messages.
- Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR teams to integrate brand messaging across all initiatives, and maximize the value of content created.
- Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content produced.
What we are looking for in a candidate:
- Excellent English writing and editing skills with a keen eye for detail.
- Strong understanding of brand management principles and content marketing strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in content management systems (CMS) and social media platforms.
- Digital marketing knowledge including SEO best practices.
- Creative thinking and ability to generate engaging content ideas.
- Strong analytical skills to measure content performance and make data-driven decisions.
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Global Content Marketing Manager employer: World First Ltd
Contact Detail:
World First Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Content Marketing Manager
✨Tip Number 1
Familiarise yourself with Ant International's brand and its key businesses like Alipay+ and WorldFirst. Understanding their mission and values will help you tailor your conversations and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of past content projects that had a measurable impact. Be ready to discuss how you developed content strategies that engaged target audiences and drove marketing objectives.
✨Tip Number 3
Network with professionals in the digital marketing and content creation space, especially those who have experience in financial services or tech-driven solutions. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on industry trends related to digital marketing and content strategy. Being knowledgeable about current best practices, especially in SEO and analytics, will position you as a strong candidate who can contribute to their goals.
We think you need these skills to ace Global Content Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Global Content Marketing Manager. Familiarise yourself with the key tasks mentioned in the job description, such as content creation, brand messaging, and performance analysis.
Tailor Your CV: Customise your CV to highlight relevant experience in content marketing, brand management, and collaboration with cross-functional teams. Use specific examples that demonstrate your writing skills and understanding of digital marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and content creation. Mention how your skills align with the company's goals and how you can contribute to shaping their brand narrative.
Showcase Your Work: If possible, include links to your previous work or a portfolio that demonstrates your writing and content creation abilities. Highlight any successful campaigns or projects that reflect your expertise in content marketing.
How to prepare for a job interview at World First Ltd
✨Showcase Your Storytelling Skills
As a Global Content Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles. Be ready to discuss the impact these stories had on brand engagement and audience connection.
✨Demonstrate Your Analytical Mindset
Highlight your ability to track and analyse performance metrics. Discuss specific tools or methods you've used to measure content effectiveness, and be prepared to share insights from past campaigns that led to data-driven decisions.
✨Understand Their Brand and Audience
Research Ant International thoroughly before the interview. Familiarise yourself with their brand identity, target audiences, and recent marketing initiatives. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Prepare for Collaboration Questions
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you navigated challenges and ensured alignment across different departments.
