At a Glance
- Tasks: Manage and optimise websites, create engaging content, and support digital marketing campaigns.
- Company: Dynamic company in Lichfield with a hybrid work culture.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a supportive environment.
- Why this job: Join a creative team and make an impact in the digital marketing space.
- Qualifications: Experience in digital marketing, SEO, and proficiency in tools like WordPress and Google Analytics.
The predicted salary is between 35000 - 35000 £ per year.
Our client is seeking an experienced digital marketing executive to work closely with the marketing management team. The role will ensure customers receive a consistent digital experience while helping generate and qualify opportunities for the commercial team.
Essential Experience
- Previous experience in a Digital Marketing Executive, Marketing Executive, or similar role.
- Experience using content management systems such as WordPress and/or Drupal.
- Strong working knowledge of Google Analytics, Google Search Console, and digital reporting tools.
- Good understanding of SEO principles and digital marketing best practices.
- Experience working with customer data, reporting systems, and marketing platforms.
- Excellent IT skills, including proficiency with Microsoft 365 applications.
- Experience using AI tools to improve efficiency and optimise marketing workflows.
Desirable Experience
- Experience with marketing automation platforms and CRM systems.
- Knowledge of workflow automation tools.
- Experience using Adobe Creative Cloud applications.
- Experience managing website development projects or working with external web agencies.
- Previous experience within a B2B environment.
Key Responsibilities
- Website Management & Optimisation
- Maintain and update company websites using WordPress and Drupal.
- Ensure content is accurate, engaging, and aligned with brand standards.
- Support website enhancements and new functionality.
- Monitor website performance and recommend improvements.
- Campaigns & Lead Generation
- Support the delivery of digital marketing campaigns across multiple channels.
- Create and optimise content to drive engagement and lead generation.
- Assist with SEO initiatives to improve online visibility.
- Digital Performance
- Track and analyse website and campaign performance using digital reporting tools.
- Produce reports and dashboards to measure marketing effectiveness and identify opportunities.
- Marketing Systems & Automation
- Support CRM, PIM, marketing automation, and other digital platforms.
- Assist with data management, customer segmentation, and automated marketing journeys.
- Help improve workflows through automation and system integration.
- Marketing Operations
- Provide general support across the marketing function.
- Update presentations and marketing materials using Adobe Creative Cloud.
- Prepare digital assets for campaigns, exhibitions, and customer communications.
Digital Marketing Executive in Lichfield employer: Workstreet
Our company is an exceptional employer, offering a dynamic work environment in Lichfield that fosters creativity and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and the chance to work with cutting-edge digital marketing tools. Our hybrid working model ensures flexibility, while our commitment to a supportive culture makes us an attractive choice for those seeking meaningful and rewarding employment.
