Sales Manager – Fresh Produce
Salary: £30,000 to £45,000 basic plus Bonus and Bens
Sector: Fresh Produce / Food / FMCG
The Opportunity
Workstreet Recruitment is working with an established and growing fresh produce business supplying customers across the UK.
This is a hands on commercial role suited to someone who enjoys building relationships, developing accounts and identifying new opportunities within the fast-moving fresh produce market.
Key Responsibilities
- Develop and grow existing customer accounts, maximising sales and long-term commercial relationships.
- Identify and secure new customers and business opportunities across the UK.
- Build strong relationships with customers, suppliers and key industry contacts.
- Understand customer requirements and work closely with internal teams to provide the right products and solutions.
- Work collaboratively with procurement and supply teams to ensure customer needs are met.
- Negotiate pricing, contracts and commercial terms with customers.
- Monitor market conditions, product availability, seasonality and pricing to identify commercial opportunities.
- Identify opportunities to introduce new products, develop new accounts and explore alternative routes to market.
- Maintain a strong understanding of customer and market requirements.
- Contribute to the wider commercial strategy and continued growth of the business.
About You
We’re looking for a commercially driven sales professional with genuine fresh produce experience and a strong understanding of how the sector operates.
You may currently be working within a grower, importer, wholesaler, distributor, foodservice company, produce supplier or related fresh food business.
Your current job title could be Sales Manager, Account Manager, Commercial Manager, Sales Executive, Trader or similar. More important than your title is your ability to develop relationships, generate sales and identify new commercial opportunities.
You will ideally have:
- Previous sales or commercial experience within fresh produce or a closely related food sector.
- A proven ability to develop existing accounts and win new business.
- Strong relationship-building and communication skills.
- Confidence negotiating prices and commercial terms.
- A commercially aware and customer-focused approach.
- Good numerical and organisational skills.
- The ability to work effectively in a fast-paced, constantly changing trading environment.
- A proactive and entrepreneurial approach to identifying opportunities.
- The ambition to play a key role in the continued growth of an independent business.
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