Internal Sales Executive in Shifnal

Internal Sales Executive

• Location: Telford – Office Based
• Salary: £28,000–£32,000 basic + excellent bonuses and commission
• Hours: Monday–Thursday, 8:30am–5:00pm; Friday, 8:30am–4:30pm
• Job Type: Full-Time, Permanent

Training, coaching and career progression opportunities.

We are recruiting an Internal Sales Executive to join an established and diverse business based in Telford. Working with public sector organisations and manufacturers across a range of industries, you will be responsible for identifying new business opportunities, building relationships with key decision-makers and arranging qualified meetings for the Business Development Manager.

This is a consultative sales role, ideal for someone who enjoys outbound prospecting, asking questions, understanding customer challenges and developing opportunities rather than relying on scripted sales calls.

Key Responsibilities

• Conduct outbound telephone calls and email campaigns to generate new B2B sales opportunities.
• Research target organisations, identify relevant decision-makers and navigate gatekeepers professionally.
• Engage with public sector organisations, including NHS estates and capital projects teams, alongside manufacturers.
• Build an understanding of customers’ existing arrangements, maintenance challenges and upcoming projects.
• Ask relevant discovery questions to identify specific business needs and potential opportunities.
• Qualify prospects by establishing their requirements, relevant stakeholders and the purpose of a potential meeting.
• Arrange qualified appointments for the Business Development Manager and provide clear, accurate handover notes.
• Maintain ownership of prospects requiring further information or follow-up before they are ready for a meeting.
• Record customer details, discovery notes, sales activity and agreed actions accurately within HubSpot CRM.
• Send relevant information and maintain consistent follow-up with prospective customers.
• Work closely with the Business Development and Marketing teams to improve outreach activity, lead quality and conversion rates.
• Apply coaching and feedback to improve sales performance and develop your commercial knowledge.

About You

To be successful in this role, you will have:

• Previous B2B sales experience, ideally in internal sales, outbound sales, lead generation, appointment setting or business development.
• Confidence making outbound calls and engaging prospective customers professionally.
• Strong written and verbal communication skills, including telephone conversations, email correspondence and accurate sales notes.
• Experience identifying and contacting decision-makers within businesses or organisations.
• The ability to handle initial objections and navigate gatekeepers calmly and professionally.
• A consultative approach, with the confidence to ask questions, listen to customer responses and identify potential opportunities.
• A resilient, organised and proactive attitude, with consistent follow-up and a focus on achieving targets.
• A genuine interest in developing your sales career and progressing into business development.

Desirable Experience

• Experience using HubSpot or another CRM system.
• Previous experience qualifying leads and conducting discovery conversations.
• Exposure to public sector organisations, NHS estates teams or manufacturing businesses.

Internal Sales Executive, Internal Sales Representative, Sales Development Executive, B2B Sales Executive, Business Development Executive, Lead Generation, Outbound Sales, Appointment Setting, Sales Prospecting, Sales Qualification, Customer Acquisition, HubSpot CRM, Consultative Sales, NHS, Public Sector, Manufacturing, Telford.