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- Tasks: Lead and shape digital content strategy across web, social media, and CRM channels.
- Company: Join a market-leading business in the technical and built-environment sectors.
- Benefits: Competitive salary, annual bonus, health cash plan, and hybrid working.
- Why this job: Make an impact by optimising digital content that drives engagement and supports business goals.
- Qualifications: Experience in digital content strategy and strong knowledge of SEO and PPC.
- Other info: Enjoy early Friday finishes and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting an experienced Digital Content Strategy Manager to lead and shape digital content across web, social media and CRM channels for a growing, market-leading business operating in technical and built-environment sectors. This is a strategic role focused on planning, delivering, and optimising digital content that drives engagement, improves user journeys, and supports commercial performance. You will work closely with marketing, product, technical and customer teams, as well as external agencies, to ensure digital content is consistent, data-driven and aligned to business goals.
Key Responsibilities – Digital Content Strategy Manager
- Develop and deliver a joined-up digital content strategy across websites, social media and CRM
- Own website digital content planning, optimisation, and user journey improvements
- Manage social media and CRM content calendars to ensure timely, targeted communications
- Ensure SEO and performance marketing best practice is embedded across all digital content
- Oversee PPC activity (Google Ads, paid social) aligned to content and performance objectives
- Analyse performance metrics and translate insights into actionable improvements
- Collaborate with internal teams to ensure digital content supports campaigns, product launches, and brand initiatives
- Manage external agencies to deliver high-quality digital content and campaigns
Skills & Knowledge Required
- Proven experience leading digital content strategy across web, social and CRM
- Background in content marketing for technical products or services ideally across electrical, housing or building services
- Strong knowledge of SEO, PPC and performance marketing
- Experience working cross-functionally with marketing, product, and technical teams
- Excellent project management, communication, and stakeholder management skills
- Strong analytical mindset with the ability to turn data into insight
- Experience managing agencies and external partners
Desirable
- Degree in Marketing, Business, or related discipline
- Understanding of sustainability, energy efficiency, or built-environment sectors
- Awareness of AI-led search and content optimisation trends
Salary & Benefits
- £Competitive
- Annual Bonus
- Pension
- Health Cash Plan
- Employee Assistance Programme
- Hybrid Working, 3 days office, 2 days from home
- Early Friday Finish
Digital Content Strategy Manager in Southampton employer: Workshop Recruitment
Contact Detail:
Workshop Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Strategy Manager in Southampton
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital content projects. This is your chance to demonstrate how you can drive engagement and improve user journeys.
✨Tip Number 3
Prepare for the interview by brushing up on the latest trends in digital content strategy, SEO, and PPC. We want you to be able to discuss how you can optimise content and support commercial performance with confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Digital Content Strategy Manager in Southampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Content Strategy Manager role. Highlight your experience in digital content strategy, especially in technical sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in digital content and how they relate to what we do at StudySmarter.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to mention any tools or methods you’ve used to analyse performance metrics. We love data-driven insights, so let us know how you've turned data into actionable improvements!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Workshop Recruitment
✨Know Your Digital Content Inside Out
Before the interview, dive deep into the company's digital content strategy. Familiarise yourself with their web presence, social media channels, and CRM communications. Be ready to discuss how you can enhance their current strategies and share examples of your past successes in similar roles.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to discuss specific metrics you've used to measure content performance. Bring examples of how you've translated data insights into actionable improvements. This will demonstrate your ability to drive engagement and optimise user journeys effectively.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with various teams. Prepare anecdotes that showcase your collaboration with marketing, product, and technical teams. This will illustrate your ability to manage stakeholder relationships and ensure that digital content aligns with broader business goals.
✨Stay Ahead of Trends
Brush up on the latest trends in SEO, PPC, and AI-led content optimisation. Being knowledgeable about these areas will not only impress your interviewers but also show that you're proactive and committed to staying at the forefront of digital content strategy.
