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For Companies At a Glance
- Tasks: Lead and manage marketing strategies for the electrical wholesale and plumbers merchant sectors.
- Company: Join a dynamic team focused on expanding market presence in the B2B sector.
- Benefits: Enjoy opportunities for growth, collaboration, and enhancing brand visibility.
- Why this job: Be part of a strategic role that combines planning with hands-on execution in a vibrant industry.
- Qualifications: Experience in B2B marketing and a passion for driving growth are essential.
- Other info: Work closely with sales and technical teams to create impactful marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Our client is looking for a Channel Marketing Manager with hands-on experience across the full marketing mix in a B2B environment to lead and manage marketing strategy for a key channel across the UK. This role will focus on driving growth and expanding market presence within the trade and distribution channel, focusing on electrical wholesale and plumbers merchant sectors, targeting both social and private landlords as well as electricians and contractors.
The Channel Marketing Manager will drive the PR strategy for the trade channel, maximising opportunities to enhance brand visibility and market position and manage the loyalty installers programme. This role is a mix of strategic planning and execution, with responsibility for both long-term marketing strategies and day-to-day tactical activities. You will work closely with our sales, product, technical and customer experience teams to create opportunities, engage customers, and enhance brand presence.
Main Duties
- Lead the development and execution of comprehensive marketing strategies tailored to the electrical wholesale and plumbers merchant market segments.
- Lead the growth phase of a loyalty scheme, building our relationship with skilled electricians and driving engagement.
- Ensure collaboration with key business areas to identify and capitalise on new opportunities, and ensure an integrated and aligned marketing function which supports the needs of the business.
Channel Marketing Manager employer: Workshop Recruitment
Contact Detail:
Workshop Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Familiarise yourself with the electrical wholesale and plumbing merchant sectors. Understanding the specific challenges and opportunities in these markets will help you speak confidently about how you can drive growth and enhance brand visibility.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in channel marketing. Attend industry events or webinars to connect with potential colleagues and learn about best practices that could set you apart.
✨Tip Number 3
Showcase your understanding of loyalty programmes and how they can be effectively implemented in the trade sector. Be prepared to discuss innovative ideas for engaging electricians and contractors, as this will demonstrate your strategic thinking.
✨Tip Number 4
Research the company’s current marketing strategies and recent campaigns. Being able to discuss their existing efforts and suggest improvements or new initiatives will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the electrical wholesale and plumbing sectors. Use specific examples of past campaigns or strategies you've implemented that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, emphasise your hands-on experience with marketing strategies and your ability to drive growth in trade channels. Mention your understanding of the target audience, including social and private landlords, electricians, and contractors.
Showcase Your Strategic Thinking: Demonstrate your strategic planning skills by discussing how you have previously developed and executed marketing strategies. Include metrics or results that showcase your success in enhancing brand visibility and market position.
Highlight Collaboration Skills: Since the role involves working closely with various teams, mention any experience you have in cross-functional collaboration. Provide examples of how you've worked with sales, product, or customer experience teams to achieve marketing goals.
How to prepare for a job interview at Workshop Recruitment
✨Understand the B2B Landscape
Make sure you have a solid grasp of the B2B marketing environment, especially within the electrical wholesale and plumbing sectors. Familiarise yourself with current trends, challenges, and opportunities in these markets to demonstrate your expertise during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to balance long-term planning with day-to-day tactical execution, as this is crucial for the Channel Marketing Manager position.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be ready to share experiences where you've successfully collaborated with sales, product, or customer experience teams. Illustrate how these collaborations led to successful marketing initiatives.
✨Demonstrate PR and Loyalty Programme Experience
Since the role involves driving PR strategy and managing a loyalty programme, come prepared with examples of your past work in these areas. Discuss how you enhanced brand visibility and engaged target audiences effectively.
