At a Glance
- Tasks: Drive digital marketing strategies and create engaging content to generate leads.
- Company: Join a forward-thinking IT services company transforming the health and social care sector.
- Benefits: Competitive salary, performance bonuses, hybrid work model, and career development opportunities.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic role focused on innovation and growth.
- Qualifications: Experience in B2B digital marketing and strong content creation skills.
The predicted salary is between 40000 - 45000 £ per year.
Are you the right applicant for this opportunity? Find out by reading through the role overview below.
Role: Digital Marketing Executive
Salary: £40,000 to £45,000 per annum (DOE)
Performance Bonus: Up to £5,000 per annum based on agreed KPIs
Location: Hybrid (Norfolk), with a minimum of one anchor day per week in our Kings Lynn office
Reporting To: Managing Director
About Workplace IT
Workplace IT provides CAF Compliant Co-Managed IT Services and Digital Safeguarding to large Health, Social Care, Housing, Education and Public Sector organisations across the UK.
We are looking for an outcome-led Digital Marketing Executive to help drive our transformation from a traditional Managed Service Provider serving the Health and Social Care sector into a recognised provider of CAF-aligned Co-Managed IT Services and Digital Safeguarding. This role is focused on generating qualified opportunities rather than brand awareness. Success will be measured against agreed KPIs, including lead generation, opportunity creation, campaign engagement and return on investment.
Key Responsibilities
- Run daily team discovery to identify client outcomes and develop one-off and story-based content for publication.
- Develop and publish thought leadership and insight content from our team, clients, target sectors, vendors and associated publications.
- Work with the commercial team to understand pipeline activity and develop specific content that keeps Workplace IT Technologies and our propositions in front of opportunity owners.
- Support the business in creating and developing tenders and bid responses.
- Create and manage digital and print quarterly newsletters for clients and wider sector audiences.
- Own, manage and evolve our website and social media channels, predominantly LinkedIn, with support from our outsourced partners.
- Ensure the website acts as the central repository for all content, with direct links from social media and online and offline publications.
Additional Responsibilities
- Own and manage the target prospect list, ensuring CRM records remain accurate and up to date.
- Support the business with client annual conferences and awards events.
- Support internal documentation and business branding.
- Support client and team entertainment.
Skills & Experience
Experience in B2B digital marketing, content marketing and lead generation.
Excellent written communication skills.
Digital Marketing Executive in Norwich employer: Workplace IT Technologies
Workplace IT is an exceptional employer that prioritises employee growth and development, offering a supportive work culture where innovation and collaboration thrive. With a focus on delivering vital IT services to the health and public sectors, employees enjoy the flexibility of home-based work while receiving competitive salaries and additional allowances for travel. Join us in making a meaningful impact across communities in North England and Scotland, where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workplace IT Technologies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workplace IT Technologies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workplace IT Technologies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workplace IT Technologies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workplace IT Technologies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workplace IT Technologies:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workplace IT Technologies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workplace IT Technologies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workplace IT Technologies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workplace IT Technologies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
