At a Glance
- Tasks: Lead digital marketing strategies and elevate our online presence for impactful outcomes.
- Company: Join a growing IT services company focused on health and social care.
- Benefits: Competitive salary, pension scheme, hybrid work, and free refreshments.
- Other info: Dynamic team environment with opportunities for professional growth.
- Why this job: Make a real impact in a leadership role while driving digital innovation.
- Qualifications: Experience in B2B digital marketing and translating tech into compelling messaging.
The predicted salary is between 35000 - 45000 £ per year.
Salary: £35,000 – £45,000 per annum
Location: King’s Lynn Hybrid | 2 to 3 days per week in the office
Reporting to: Managing Director MD
Leadership Level: Part of Senior Leadership Team SLT
About Us
Workplace IT Technologies provides Co‑Managed IT Services and Digital Safeguarding to large Health and Social Care Groups across the UK. Over the next 12 to 18 months, we intend to grow our business significantly focusing on providing governance and digital safeguarding services to large Health, Social Care, Local Authority and Not for Profit organisations. To drive this growth, we are looking for a strategic, outcome‑driven Digital Marketing Lead to own and elevate our digital presence.
The Opportunity
The role is focused around promoting provable outcomes and thought leadership which in turn supports the growth of outcomes. Own the Digital Marketing activity, choose and work with third‑party providers to support SEO, content creation, PR, Web development and graphic design etc. As our Digital Marketing Lead, you will sit within our Senior Leadership Team SLT.
About the Role
- Understand our proposition, commercial, service and digital safeguarding benefits and execute targeted digital strategies for each.
- Deliver compelling, outcome‑tailored messaging to Commercial, Not‑for‑Profit, and Local Authority sectors.
- Work with our delivery teams to identify successes and build outcome‑based marketing.
- Work with the CEO and CTO to transform emerging services into thought leadership.
- Work with the commercial team to understand new enquiries or new markets and build targeted outcome and thought leadership messaging targeting those prospects to build further awareness, confidence and collaboration.
- Rebuild the content on our existing website to reflect our new proposition and launch a number of new online campaigns and then work with our web developer to rebuild the entire site.
- Own our branding and messaging and evolve as appropriate.
- Build outcome‑based digital case studies and secure exposure in sector‑specific online publications.
- Partner with global vendors including Microsoft, Pax8, Acronis to secure and jointly utilise MDF funds whilst adhering to your Digital Marketing focus.
- Implement modern AI tools to seamlessly automate website and social media workflows and performance tracking and reporting.
- Filter prospect data, clean marketing lists, and track campaign performance metrics.
- Manage incoming enquiries and ensure they are responded to immediately and progress is tracked and measured.
- Deliver weekly performance and ROI metrics reports directly to the MD/CEO/CTO.
- Provide support for non‑digital marketing activities to ensure business alignment.
What We Are Looking For
- Proven experience translating complex IT technology and service propositions into benefit‑driven messaging.
- Familiarity with IT channel or related B2B vendor ecosystems and managing MDF processes.
- Proven background in B2B messaging across LinkedIn and YouTube that drives traffic to our website to increase readership and enquiries.
- Experienced working with technical people, reviewing service boards and translating their everyday technical wins into commercial success stories.
- Ability to direct and get the best out of third‑party creative and technical agencies.
- Eager to leverage modern AI marketing tools to scale workflows.
- Skilled in managing data lists and mapping metrics to commercial goals.
- Confidence to sit on the leadership team, guide C‑suite stakeholders, and report to the MD.
Remuneration and Package
- Basic Salary £35,000 to £45,000 per annum
- Contributory Pension Scheme
- 9:00am to 5:30pm Monday to Friday
- Modern Office Environment, easy access and free parking
- Free Hot and Cold Refreshments, Fruit and Snacks
Location and Travel
- Hybrid Working (3 x Days Office / 2 x Days Home)
- Occasional UK Travel and Overnight Stays
Digital Marketing Lead employer: Workplace IT Technologies Limited
Workplace IT Technologies is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the Senior Leadership Team. With a focus on employee growth, we provide opportunities to lead impactful digital marketing strategies in a modern office environment located in King’s Lynn, complemented by a hybrid working model and a comprehensive benefits package including a contributory pension scheme and free refreshments. Join us to be part of a forward-thinking team dedicated to making a difference in the Health and Social Care sectors.
Contact Details:
Workplace IT Technologies Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workplace IT Technologies Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workplace IT Technologies Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workplace IT Technologies Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workplace IT Technologies Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workplace IT Technologies Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workplace IT Technologies Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workplace IT Technologies Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workplace IT Technologies Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workplace IT Technologies Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workplace IT Technologies Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
