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- Tasks: Lead marketing and sales strategies to drive brand growth and revenue across multiple business units.
- Company: Join a dynamic techno-legal organisation transforming the UK immigration and HR landscape.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in a fast-growing company while developing your marketing and sales skills.
- Qualifications: 3-5 years in marketing or sales, with a strong understanding of B2B strategies.
- Other info: Collaborative environment with excellent career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
WorkPermitCloud Limited is a UK-based techno-legal organisation providing regulated immigration, legal, HR, recruitment, and accounting solutions to UK businesses. The company operates multiple strategic business units delivering both professional services and SaaS-based platforms. The organisation combines legal expertise, HR compliance, recruitment solutions, and proprietary software to support UK employers, particularly licensed sponsors employing migrant workers.
To support rapid growth, product expansion, and market penetration, WorkPermitCloud Limited is seeking a Marketing & Sales Manager to lead brand growth, demand generation, employer acquisition, and revenue development across all strategic business units.
ROLE SUMMARY
The Marketing & Sales Manager will be responsible for developing, executing, and managing integrated marketing and sales strategies across all WorkPermitCloud business units. This position plays a critical commercial role, ensuring that WorkPermitCloud’s services remain competitive, visible, and commercially scalable within the UK sponsor and SME market.
KEY RESPONSIBILITIES
- MARKETING STRATEGY & BRAND MANAGEMENT
- Develop and implement comprehensive marketing strategies for all strategic business units under WorkPermitCloud Limited.
- Plan and execute quarterly marketing campaigns in line with the company’s commercial objectives.
- Maintain consistent brand positioning, messaging, and visual identity across all websites, platforms, and marketing materials.
- Oversee content strategy including website content, landing pages, blogs, newsletters, brochures, and campaign materials.
- Manage digital marketing channels including SEO, paid ads, email campaigns, and social media platforms.
- Conduct market research to identify employer needs, industry trends, competitor activity, and growth opportunities.
- Monitor marketing KPIs, lead quality, conversion ratios, and ROI, providing performance reports to management.
- STAKEHOLDER & RELATIONSHIP MANAGEMENT
- Build long-term relationships with UK employers, partners, and professional networks.
- Support strategic partnerships and referral programmes.
- Represent WorkPermitCloud Limited at networking events, seminars, and business forums when required.
- Maintain high levels of client satisfaction and professional conduct.
- SALES & REVENUE DEVELOPMENT
- Lead sales activities for WPC HR software, HR retainership services, and employer compliance solutions.
- Develop and implement B2B sales strategies targeting UK licensed sponsors and prospective sponsor employers.
- Identify and approach decision-makers including Directors, HR Managers, and Business Owners.
- Prepare and present service proposals, pricing models, and retainership agreements.
- Negotiate commercial terms and successfully close sales opportunities.
- Build and manage a strong sales pipeline using CRM systems.
- Coordinate with Business Development Executives and internal teams to achieve revenue targets.
- PRODUCT DEVELOPMENT & IT COLLABORATION
- Work closely with the IT and product development teams to provide market feedback on software usability and employer needs.
- Suggest new features, enhancements, and workflow improvements.
- Ensure WPC software platforms remain competitive and user-focused.
- Participate in product roadmap discussions and beta launches.
- Support go-to-market strategies for new digital products and system upgrades.
- CROSS-SELLING & SERVICE INTEGRATION
- Actively promote and cross-sell other WorkPermitCloud services.
- Design bundled service offerings for sponsored employers to improve client retention and lifetime value.
- Work closely with internal departments to ensure smooth onboarding and service delivery.
JOB SPECIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, Management, Law, or a related discipline.
- Minimum 3–5 years’ experience in marketing, sales, or business development roles.
- Demonstrated success in lead generation, employer acquisition, and revenue growth.
- Experience working with CRM systems and marketing analytics tools.
- Ability to manage multiple brands and service lines simultaneously.
ESSENTIAL CRITERIA
- Strong understanding of B2B marketing and consultative sales.
- Proven experience in SaaS, HR services, legal services, or professional services marketing.
- Excellent communication, negotiation, and presentation skills.
- Strategic thinker with hands-on execution capability.
- Strong organisational and project management skills.
Marketing & Sales Manager employer: WorkPermitCloud Ltd.
Contact Detail:
WorkPermitCloud Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Sales Manager
✨Tip Number 1
Network like a pro! Attend industry events, seminars, and forums where you can meet potential employers and showcase your skills. Remember, it's all about building those relationships that can lead to job opportunities.
✨Tip Number 2
Don’t just sit back and wait for job offers to come to you. Be proactive! Reach out to companies you admire, like WorkPermitCloud, and express your interest in their work. A simple email can open doors!
✨Tip Number 3
Showcase your expertise online. Use platforms like LinkedIn to share insights on marketing strategies or sales techniques relevant to the industry. This not only builds your personal brand but also attracts attention from recruiters.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at WorkPermitCloud. Let’s make it happen!
We think you need these skills to ace Marketing & Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing & Sales Manager role. Highlight your experience in B2B marketing and sales, especially in SaaS or professional services. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our growth. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Digital Skills: Since digital marketing is key for us, make sure to highlight your experience with SEO, paid ads, and social media management. Share any metrics or KPIs you've achieved in previous roles to demonstrate your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at WorkPermitCloud Ltd.
✨Know Your Stuff
Before the interview, dive deep into WorkPermitCloud's services and their market position. Understand their strategic business units and how they operate. This knowledge will help you demonstrate your genuine interest and show that you're ready to contribute to their marketing and sales strategies.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in lead generation and revenue growth. Be ready to discuss how you've developed and executed marketing strategies, especially in B2B environments. Tailor your stories to align with the responsibilities outlined in the job description.
✨Ask Smart Questions
Interviews are a two-way street! Prepare insightful questions about their current marketing strategies, challenges they face in the industry, or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
✨Demonstrate Your Strategic Thinking
Be prepared to discuss how you would approach developing integrated marketing and sales strategies for WorkPermitCloud. Think about potential campaigns or initiatives that could enhance brand visibility and client acquisition. This will showcase your strategic mindset and hands-on execution capability.
