Senior Account Manager - Placemaking B2C

About the role

The Senior Account Manager is responsible for day-to-day management and strategic growth of destination marketing and placemaking accounts across a diverse property portfolio. You'll be the primary client contact, ensuring the seamless development and delivery of integrated marketing and placemaking initiatives that align with client objectives and commercial goals. Working across retail, leisure, office, and mixed-use commercial properties, you'll play a pivotal role in enhancing asset performance. Through strategic campaigns and carefully curated placemaking activity, you'll support increased footfall, dwell time, customer spend, and overall visitor experience. This is a client-facing leadership role requiring both strategic oversight and operational excellence. You'll guide integrated marketing strategies while ensuring campaigns are delivered on time, within scope, and on budget. You'll also identify opportunities to grow accounts and expand service offerings. Internally, you'll take on a mentoring and leadership function, supporting Account Managers and Marketing Assistants while collaborating with specialists across creative, digital, PR, web, and events. Your ability to inspire confidence both with clients and colleagues will be central to your success.

What matters most in this role

• Building and nurturing strong client relationships is fundamental. You'll serve as the trusted advisor to property teams, asset managers, and portfolio stakeholders, ensuring clear communication, strategic alignment, and measurable impact.
• Strategic thinking and commercial awareness are equally critical. You must be able to interpret performance data, translate insights into actionable plans, and align marketing and placemaking initiatives directly to asset KPIs and long-term objectives.
• Strong leadership and collaboration skills are essential. This role requires the ability to direct cross-functional teams, provide clear and constructive guidance, and maintain high standards of delivery across multiple concurrent projects.

Day-to-day, you’ll:

• Develop and present integrated marketing and placemaking strategies aligned with client objectives.
• Oversee campaign delivery across multiple channels, ensuring timelines, budgets, and scope are maintained.
• Manage account financials, including forecasting, budgeting, supplier coordination, and cost control.
• Prepare and lead client status meetings, quarterly reviews, and annual performance presentations.
• Evaluate campaign effectiveness and produce insight-led reports that connect activity to KPIs.
• Identify opportunities to expand account scope and drive organic growth across the portfolio.

What we expect from you

• Bachelor's degree in Marketing, Communications, Business, or a related discipline, with at least five years’ experience in account management within an agency environment (experience in destination marketing or placemaking is highly desirable).
• Proven ability to manage complex accounts and engage confidently with senior stakeholders, including asset managers, property teams, and retail teams (building trust and delivering strategic value will be second nature to you).
• Strong understanding of integrated marketing channels including digital, PR, content, events, and on-site activation (you’ll be comfortable using performance data and metrics to evaluate success and guide decision-making).
• Financial acumen is important (you’ll have experience managing budgets, forecasting spend and managing profitability across accounts while ensuring high-quality delivery).
• Exceptional communication skills are critical (you must be confident in preparing and delivering presentations, producing detailed reports, and articulating insights clearly to both clients and internal teams).
• Strong organisational skills, attention to detail, and the ability to balance multiple projects simultaneously (as a natural leader, you’ll foster collaboration, uphold high standards, and contribute positively to the wider team culture).

Why Workman?

• Hybrid working for better balance – minimum three days in the office.
• Study support.
• Discretionary annual bonus and salary reviews.
• Healthcare, life insurance and wellness support.
• Lifestyle benefits to suit you: gym membership, cycle to work, buy and sell holiday to name just a few.
• Social events throughout the year including a firm wide Christmas party!
• Generous referral bonus.

About Workman

We're the UK's largest independent commercial property management and building consultancy firm. We're proud of our longstanding client relationships – some spanning over 25 years. Our clients include leading institutional and sector-specialist investors, private property companies, public sector bodies and a growing number of overseas investors.

Our core belief: Great Workmanship starts with getting the fundamentals right. Even though we're in the property business, we're all about the people. Everything we do is built on collaboration, empowerment, autonomy, and integrity – not just words, but how we actually work. We pride ourselves on the calibre of our employees and their unique skill sets.

Equal opportunities: We are an equal opportunities employer, and it is our policy to recruit a diverse workforce and follow the guidelines of the Equality Act 2010. This job description does not form part of your contract of employment, and the duties may be amended from time to time.