At a Glance
- Tasks: Shape and elevate exciting beverage brands through impactful campaigns and events.
- Company: Join Refresco, a global leader in beverage solutions with a vibrant culture.
- Benefits: Enjoy hybrid working, early Friday finishes, and generous annual leave.
- Other info: Dynamic role with opportunities for creativity and career advancement.
- Why this job: Make your mark in marketing while driving brand growth and engagement.
- Qualifications: Marketing or commercial background with strong organisational and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Step into a role where you’ll help shape and elevate some of the UK’s most exciting beverage brands, driving campaigns, events, and brand activity that genuinely influence commercial performance. It’s a standout opportunity for someone with a marketing or commercial foundation who wants to grow, make their mark, and play a visible role in building brands people love.
The Commercial Brand Executive supports the development and execution of brand strategies to deliver the agreed annual volume, GM/L and EBITDA budgets for the designated brands and to drive awareness, engagement, and commercial growth across the branded portfolio. Working closely with Commercial Brand Managers and cross-functional teams, this role is responsible for delivering marketing campaigns, coordinating brand activity and trade events, and ensuring consistent brand messaging across all channels.
Key Responsibilities of the Commercial Brand Executive:- Support Sales & Marketing by delivering integrated assistance across the full branded portfolio
- Manage branded communications to ensure consistency, clarity, and impact across internal and external channels
- Assist Brand Managers with annual planning, audits, idea generation, and creative agency coordination
- Execute multi-channel campaigns including content creation, sample coordination, and sales team engagement
- Lead trade event delivery from planning through execution, including KPI, ROI, and engagement tracking
- Support launches & promotions while collaborating on budget allocation, pricing, promotions, and trade media spend
The ideal candidate will bring a marketing/commercial background, supported by excellent organisational and project management skills and confident communication and presentation abilities. They will demonstrate a high level of attention to detail and the capability to manage multiple priorities in a fast-paced environment. Proficiency with Microsoft Office and key tools, particularly PowerPoint and Excel, is essential, with experience using digital marketing platforms considered a valuable advantage.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
Commercial Brand Executive in Kegworth employer: Worklane GmbH
Refresco is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Kegworth. With a strong focus on employee growth, you will have access to comprehensive benefits including hybrid working, generous annual leave, and personal healthcare cover, all while playing a pivotal role in shaping beloved beverage brands. Join us to make a meaningful impact in a dynamic environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Brand Executive in Kegworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Worklane GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Worklane GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Worklane GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Worklane GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Brand Executive in Kegworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Worklane GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Worklane GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Worklane GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Worklane GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Worklane GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Worklane GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
