B2C Marketing Manager

WorkL for Business helps organisations improve employee happiness and commercial performance through surveys, learning and development, consultancy, awards and recruitment services. Our proven approach draws on decades of practical experience and the world’s largest employee sentiment database. Through our global media partnerships, including The Sunday Times, The Australian, Khaleej Times and The Washington Post, we help outstanding employers gain recognition, attract talent and strengthen retention through our Best Places to Work and World’s Happiest Workplaces Awards. WorkL is also an approved supplier on the UK Government’s G-Cloud 14 Framework.

Our Working Culture

We are an ambitious, supportive and results-driven team, united by our passion for making people happier at work. We value ownership, pace and turning good ideas into well-executed campaigns that deliver measurable results—while taking time to celebrate our successes.

Responsibilities and Duties:

• Develop and deliver WorkL’s international B2C marketing strategy.
• Acquire new users while improving retention, repeat visits and engagement.
• Drive participation in the Happy at Work Test and the World’s Happiest Workplaces Awards.
• Promote WorkL’s jobs, career resources, products, features and partnership programmes.
• Plan, deliver and optimise integrated campaigns across social media, CRM and other digital channels.
• Develop effective user journeys and marketing-automation programmes.
• Collaborate with Product and Technology to share user feedback and improve the platform.
• Analyse traffic, campaign and engagement data, turning insights into practical improvements.
• Ensure WorkL’s mission and brand are represented consistently across every consumer touchpoint.

Skills and Requirements:

• Experience in a B2C Marketing Manager role (or similar) - ideally within a SaaS or professional services environment.
• Strong time management, organisation and planning skills.
• Google Analytics, Hotjar or comparable web and product-analytics tools.
• Marketing automation platforms like Copper, HubSpot or any other similar.
• CRM and lifecycle marketing.
• Campaign planning, design, delivery and optimisation.
• A strong understanding of SEO/ SEM principles and a proven track record in managing LinkedIn, Meta and Google Ads campaigns, including search and display campaigns.
• Email marketing and audience segmentation using ActiveCampaign, Mailchimp or any other similar tools.
• Conversion-rate optimisation and campaign testing.
• Interpreting marketing, website and user engagement data.
• Producing clear performance reports and strategic recommendations.
• Experience in marketing awards programmes, partnership marketing, business memberships, employer-recognition products, HR services or international B2B products would be valuable, but it is not essential.

You don’t need to meet every requirement to apply; we don’t expect perfection. If you share our passion for making people happier at work and believe you could make a real impact, we’d love to hear from you.

This role is ideal for someone who is:

• Proactive: You take initiative, identify what needs to happen and move quickly to deliver it.
• Curious: You genuinely want to understand our users, their behaviour and what motivates them to become happier at work.
• A good listener: You pay close attention to user feedback, colleagues and campaign results.
• Analytical: You are comfortable using data & insights to make decisions and improve performance.
• Experimental: You enjoy testing ideas, learning from the results and refining your approach.
• Collaborative: You build strong working relationships across WorkL’s teams including external partners and agencies.
• Mission-led: You have a genuine passion for WorkL’s ambition to make people happier and more successful at work.
• Disciplined: You follow through on plans, manage relationships and timelines and deliver campaigns consistently.
• Accountable: You take ownership of outcomes and maintain a strong focus on measurable results.
• Energetic: You enjoy working in an ambitious, fast-moving environment and bring momentum to the team.

This is an opportunity to take ownership of the B2C growth for a purpose-led platform with an ambitious mission. You will have the freedom to bring forward ideas, test new approaches and directly influence our marketing, sales and product development.