At a Glance
- Tasks: Lead product marketing for EMEA, crafting compelling narratives and strategies.
- Company: Join Workiva, a leader in AI-powered solutions for finance and risk management.
- Benefits: Competitive salary, remote work options, and a diverse, inclusive culture.
- Other info: Opportunity for travel and dynamic collaboration across multiple countries.
- Why this job: Make a real impact by shaping market strategies and engaging with industry leaders.
- Qualifications: 10+ years in B2B product marketing; strong storytelling and cross-functional skills required.
The predicted salary is between 80000 - 100000 £ per year.
We’re looking for a strategic, hands‑on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA: Finance, GRC, or an Industry. This is a high‑impact individual contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life. Day‑to‑day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving. You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win. You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next.
What You’ll Do
- Define and Own the Market Narrative
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area.
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners.
- Guide consistent messaging across campaigns, events, and executive communications.
- Drive Go‑to‑Market Excellence
- Own the GTM strategy for your solution area end to end, from launch planning through revenue impact.
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals.
- Create and maintain sales assets and enablement materials—including first‑call decks, solution content decks, data sheets, and sales plays.
- Author and review content for campaigns, webinars, events, and demand generation programs.
- Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries.
- Be the Voice of the EMEA Market
- Bring customer and competitive insights back into the business to shape regional strategy and global product direction.
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps.
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership.
- Spot regulatory and market shifts early and position Workiva ahead of them.
What You’ll Bring
- Minimum Qualifications
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry.
- Bachelor’s Degree in marketing or a related field.
- Familiarity with European regulatory environments and experience running GTM across multiple countries.
- Preferred Qualifications
- Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners.
- Cross‑Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan.
- Customer Focus: Track record of turning buyer and market insight into positioning that wins.
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy.
- Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management).
Travel Requirements & Working Conditions
- Up to 30% travel for customer engagements, field events, and internal meetings across EMEA.
- Reliable internet access for any period working remotely and not in a Workiva office.
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI‑powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Product Marketing Director - EMEA employer: Workiva
Workiva is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to tackle meaningful challenges in the dynamic fields of finance and compliance. With a strong commitment to diversity and inclusion, Workiva offers ample opportunities for professional growth and development, ensuring that every team member can thrive while contributing to the success of our AI-powered platform. Located in EMEA, this role provides the unique advantage of engaging with diverse markets and customers, making a significant impact across multiple countries.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director - EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workiva and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workiva are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workiva on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workiva. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Director - EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workiva. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workiva:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workiva’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workiva
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workiva will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workiva, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
