At a Glance
- Tasks: Lead product marketing for EMEA, crafting compelling narratives and strategies.
- Company: Join Workiva, a leader in AI-powered solutions for finance and risk management.
- Benefits: Competitive salary, remote work options, and a diverse, inclusive culture.
- Other info: Opportunity for travel and dynamic collaboration across multiple countries.
- Why this job: Make a real impact by shaping market strategies and engaging with industry leaders.
- Qualifications: 10+ years in B2B product marketing; strong storytelling and cross-functional skills required.
The predicted salary is between 80000 - 100000 € per year.
We’re looking for a strategic, hands‑on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA: Finance, GRC, or an Industry. This is a high‑impact individual contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life. Day‑to‑day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving. You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win. You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next.
What You’ll Do
- Define and Own the Market Narrative
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area.
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners.
- Guide consistent messaging across campaigns, events, and executive communications.
- Drive Go‑to‑Market Excellence
- Own the GTM strategy for your solution area end to end, from launch planning through revenue impact.
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals.
- Create and maintain sales assets and enablement materials—including first‑call decks, solution content decks, data sheets, and sales plays.
- Author and review content for campaigns, webinars, events, and demand generation programs.
- Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries.
- Be the Voice of the EMEA Market
- Bring customer and competitive insights back into the business to shape regional strategy and global product direction.
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps.
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership.
- Spot regulatory and market shifts early and position Workiva ahead of them.
What You’ll Bring
- Minimum Qualifications
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry.
- Bachelor’s Degree in marketing or a related field.
- Familiarity with European regulatory environments and experience running GTM across multiple countries.
- Preferred Qualifications
- Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners.
- Cross‑Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan.
- Customer Focus: Track record of turning buyer and market insight into positioning that wins.
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy.
- Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management).
Travel Requirements & Working Conditions
- Up to 30% travel for customer engagements, field events, and internal meetings across EMEA.
- Reliable internet access for any period working remotely and not in a Workiva office.
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI‑powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Product Marketing Director - EMEA employer: Workiva
Workiva is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to tackle meaningful challenges in the dynamic fields of finance and compliance. With a strong commitment to diversity and inclusion, Workiva offers ample opportunities for professional growth and development, ensuring that every team member can thrive while contributing to the success of our AI-powered platform. Located in EMEA, this role provides the unique advantage of engaging with diverse markets and customers, making a significant impact across multiple countries.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director - EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and learn about opportunities that might not be advertised.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing, especially in areas like Finance or GRC. Share insights on LinkedIn or other platforms to get noticed by hiring managers.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and market position. Be ready to discuss how you can help them win in EMEA by translating complex ideas into compelling stories.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Director - EMEA
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to think about who you're addressing. Understand the needs and pain points of EMEA buyers in Finance, GRC, or your chosen industry. Tailor your application to show how you can solve their problems.
Showcase Your Storytelling Skills:As a Product Marketing Director, you'll need to turn complex ideas into compelling narratives. Use your application to demonstrate your ability to simplify technical concepts and make them relatable. Share examples of how you've done this in the past!
Highlight Cross-Functional Collaboration:This role requires working closely with various teams. Make sure to mention any experience you have in aligning different departments like Sales, Product, and Customer Success. Show us how you’ve successfully driven initiatives across teams.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at Workiva!
How to prepare for a job interview at Workiva
✨Know Your Market Inside Out
Before the interview, dive deep into the EMEA market landscape. Understand the specific challenges and needs of buyers in Finance, GRC, or your chosen industry. This knowledge will help you articulate how Workiva's solutions can address these pain points effectively.
✨Craft Your Storytelling Skills
Practice translating complex product features into simple, compelling narratives. Be ready to showcase how you can turn technical jargon into relatable stories that resonate with both executives and practitioners. This is crucial for demonstrating your ability to communicate value.
✨Prepare for Cross-Functional Collaboration
Think about examples from your past where you've successfully aligned different teams, like Sales and Product. Be prepared to discuss how you can foster collaboration at Workiva to drive go-to-market strategies and ensure everyone is on the same page.
✨Showcase Your Customer Focus
Bring concrete examples of how you've used customer insights to shape marketing strategies. Highlight any experience you have in gathering competitive intelligence and how it influenced your previous roles. This will demonstrate your commitment to understanding and serving the customer.
