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For Companies At a Glance
- Tasks: Lead go-to-market strategies for financial services across EMEA, collaborating with global leaders.
- Company: Join Workiva, a diverse and innovative company in the financial services sector.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the financial services industry while shaping market strategies.
- Qualifications: 10+ years in product marketing, preferably in SaaS and financial services.
- Other info: Dynamic role with travel opportunities and a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
As a Product Marketing Director at Workiva, you will partner to lead the go-to-market (GTM) strategy for our Financial Services sector (banking, insurance, and investments) across the EMEA region. This is a high-impact individual contributor role designed for a strategic builder. You will own key aspects of the industry platform strategy, partnering with global leaders to shape vertical-specific offerings, accelerate regional momentum, and serve as the EMEA expert within a high-performing marketing organization.
You will collaborate with Product, Sales, Partnerships, and Revenue Marketing to deliver solutions tailored to EMEA market dynamics. From co-leading vertical launches to presenting to executive stakeholders, you will ensure our GTM execution aligns with both regional customer needs and enterprise priorities.
What You'll Do
- Create and execute GTM strategies for Workiva's industry platforms in EMEA, tailoring approaches to the specific regulatory and competitive needs of banking, insurance, and investments.
- Lead regional platform launches, defining sector-specific messaging and coordinating cross-functional teams for maximum market impact.
- Craft differentiated positioning and messaging based on EMEA industry dynamics, buyer personas, and competitive intelligence.
- Consult with EMEA customers and Product Management to ensure solutions solve real-world regulatory and operational challenges.
- Influence and own pricing and packaging strategies for industry solutions in EMEA to align with regional value and growth goals.
- Drive regional thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva's credibility across EMEA financial markets.
- Support and consult EMEA sellers directly, providing messaging, enablement tools, and strategic guidance to accelerate deal cycles across multiple countries.
- Partner with cross-functional leaders globally to align strategy, shape EMEA GTM plans, and ensure regional insights inform the global roadmap.
- Measure and refine GTM performance using regional pipeline and revenue data to improve messaging and launch effectiveness.
- Present regular insights and strategic recommendations to regional and executive leaders to support platform expansion.
What You'll Need
Minimum Qualifications
- Bachelor's Degree in marketing or related field.
- 10+ years of experience in Product Marketing or closely related roles that could include: product management, industry or corporate marketing, and sales.
Preferred Qualifications
- B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred.
- Industry experience in the financial services sector, such as banking, insurance, or investment management.
- Proficiency in implementing product-led growth (PLG) GTM strategies, tactics, and frameworks.
- Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Product, and Customer Success.
- Experience analyzing pipeline, bookings, and revenue performance data to identify and optimize GTM opportunities.
- Exceptional communication, storytelling, and program management skills with the ability to tailor messaging for diverse audiences.
Travel Requirements & Working Conditions
- Up to 40% travel.
- Reliable internet access for any period working remotely, not in a Workiva office.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Product Marketing Director, Financial Services in London employer: Workiva
Contact Detail:
Workiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director, Financial Services in London
✨Tip Number 1
Network like a pro! Reach out to people in the financial services sector, especially those who work at Workiva or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past successes in product marketing. This is your chance to shine and demonstrate how you can drive GTM strategies in the EMEA region.
✨Tip Number 3
Prepare for interviews by understanding the specific challenges in the financial services industry. Tailor your responses to show how your experience aligns with the needs of banking, insurance, and investments. We want to see that you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Workiva and contributing to our mission in the financial services sector.
We think you need these skills to ace Product Marketing Director, Financial Services in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially within the financial services sector. We want to see how your skills align with our GTM strategies and the specific needs of EMEA.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've influenced product launches or improved market positioning in previous roles. We love seeing tangible results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with diverse audiences, so don’t be afraid to show us your unique voice and storytelling skills in your writing.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Workiva!
How to prepare for a job interview at Workiva
✨Know Your GTM Strategies
Make sure you understand the go-to-market strategies specific to the financial services sector. Research how Workiva tailors its approach for banking, insurance, and investments in the EMEA region. Be ready to discuss your own experiences with GTM strategies and how they can apply to this role.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires working closely with various teams like Product, Sales, and Partnerships. Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight any specific projects where your input made a significant impact on the outcome.
✨Understand the Regulatory Landscape
Familiarise yourself with the regulatory challenges faced by the financial services industry in EMEA. Be prepared to discuss how you would address these challenges through tailored messaging and solutions. This will show that you’re not just knowledgeable but also strategic in your thinking.
✨Prepare for Executive Presentations
Since you'll be presenting insights to executive stakeholders, practice articulating your ideas clearly and confidently. Use storytelling techniques to make your points more engaging. Consider preparing a mock presentation on a relevant topic to demonstrate your communication skills during the interview.