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- Tasks: Lead the EMEA market strategy for a top cloud-based financial platform.
- Company: Join Workiva, a diverse and innovative tech company.
- Benefits: Competitive salary, flexible working, and opportunities for growth.
- Why this job: Shape the future of SaaS in a dynamic and impactful role.
- Qualifications: 10+ years in market strategy with B2B SaaS expertise.
- Other info: Collaborate with global teams and influence senior leadership.
The predicted salary is between 43200 - 72000 £ per year.
Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for companies across the globe. As the Product Marketing Director - EMEA Market Strategy, you will define and execute the regional strategy that drives sustainable growth across EMEA. You will shape go-to-market priorities, guide investment decisions, and partner with senior leadership to accelerate revenue. This role requires a bold leader with deep B2B SaaS expertise to influence stakeholders across diverse global markets.
What You’ll Do
- Develop the broader EMEA market growth strategy including country prioritization and segment focus
- Support global product marketing teams on platform and solution GTM strategies
- Partner with EMEA leadership on annual and multi-year strategic planning
- Identify new market opportunities and whitespace expansion plays across the region
- Define and track strategic metrics including market penetration and revenue growth
- Collaborate with sales leadership to shape territory strategy and coverage models
- Align regional GTM plans and messaging with local market needs
- Provide regional insights to support pricing and monetization decisions
- Act as a strategic advisor to regional leadership on investment tradeoffs
- Translate competitive and market intelligence into actionable recommendations for product teams
- Monitor macroeconomic and regulatory trends affecting SaaS adoption in EMEA
- Provide market input on product roadmaps and regional requirements
- Partner with finance on forecasting and ROI analysis for long-term planning
- Drive alignment and decision-making at the executive level across global teams
- Own the cross-functional process for sizing regional markets and defining entry strategies
- Build robust models to inform capital allocation and portfolio decisions
- Evaluate data quality to support segmentation and sales targeting
- Coach regional strategy leaders to tailor global GTM strategies to local realities
Minimum Qualifications
- 10+ years of experience in market strategy, product marketing, or business strategy
- Experience in B2B SaaS or technology organisations
- Deep understanding of SaaS business models and recurring revenue metrics
Preferred Qualifications
- Proven track record influencing senior executives in matrixed organisations
- Strong analytical and financial modelling skills
- Experience working across diverse EMEA markets and regulatory environments
- Experience with financial services, sustainability, or audit enterprise SaaS verticals
- Experience partnering with product, sales, and customer success teams
- Familiarity with competitive intelligence tools and SaaS metrics dashboards
- Exceptional communication and presentation skills
Travel Requirement & Working Conditions
- Up to 25% travel for customer and internal meetings
- Reliable internet access for any period working remotely
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities.
Product Marketing Director - EMEA Market Strategy in London employer: Workiva
Contact Detail:
Workiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director - EMEA Market Strategy in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and market strategies, especially in the EMEA region. We want you to walk in confident and ready to discuss how your experience aligns with their goals.
✨Tip Number 3
Showcase your expertise! Bring examples of your past successes in B2B SaaS and market strategy to the table. We believe that demonstrating your impact through data and stories can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can keep you top of mind. We recommend reiterating your enthusiasm for the role and how you can contribute to their EMEA market strategy.
We think you need these skills to ace Product Marketing Director - EMEA Market Strategy in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Director. Highlight your B2B SaaS experience and any relevant achievements that align with the job description. We want to see how you can drive growth in the EMEA market!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the bold leader we're looking for. Share specific examples of how you've influenced stakeholders and shaped go-to-market strategies in the past.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical and financial modelling skills. We love seeing how you've used data to inform strategic decisions in previous roles.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Workiva
✨Know Your Market Inside Out
Before the interview, dive deep into the EMEA market landscape. Understand the key players, trends, and challenges in the B2B SaaS space. This knowledge will not only impress your interviewers but also help you articulate how you can drive growth and influence stakeholders effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed market strategies in the past. Highlight your experience with country prioritisation and segment focus, as this role requires a bold leader who can shape go-to-market priorities.
✨Demonstrate Financial Acumen
Since the role involves working closely with finance on forecasting and ROI analysis, be ready to discuss your analytical skills. Bring examples of how you've used financial modelling to inform strategic decisions and capital allocation in previous roles.
✨Communicate Effectively
Exceptional communication is key for this position. Practice articulating your thoughts clearly and confidently. Prepare to present your ideas on aligning regional GTM plans with local market needs, as well as how you would act as a strategic advisor to regional leadership.
