At a Glance
- Tasks: Lead integrated marketing programmes to drive growth across the UK and Ireland.
- Company: Join Workiva, a leader in AI-powered finance and risk solutions.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional development.
- Other info: Diverse and inclusive workplace committed to innovation and collaboration.
- Why this job: Make a real impact by connecting sales and marketing in a dynamic environment.
- Qualifications: 10+ years in B2B marketing with a focus on integrated and demand-generation strategies.
The predicted salary is between 72000 - 88000 £ per year.
As the Lead Regional Marketing Manager, you will connect Sales, Marketing, and Partner teams around shared growth priorities. You will translate those priorities into integrated marketing programmes that build awareness, create demand, and accelerate pipeline across the United Kingdom & Ireland. Reporting to the Senior Marketing Director, you will own priority programmes in the executive space and across market segments from strategy through to execution.
What You'll Do
- Partner with UK Sales leadership to align pipeline, account, and bookings priorities
- Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity
- Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline
- Identify pipeline gaps and target audiences to build focused marketing programmes
- Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression
- Direct priority Corporate and Public Sector programmes as these businesses scale
- Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity
- Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
- Evaluate account, engagement, and pipeline data to measure impact and optimise investment
- Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts
- Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
- Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI
- Adapt global, EMEA, and partner resources to maximize scale and impact
- Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes
What You'll Need
- Minimum Qualifications
- 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing
- Proven track record of partnering with Sales leadership to deliver commercially aligned plans
- Background in developing integrated programmes that generate and progress enterprise pipeline
- Deep understanding of pipeline management, account engagement, and buyer journeys
- Experience designing integrated campaigns and account-based programmes in B2B SaaS
- Hands-on experience using Salesforce and Marketo to inform data-driven decisions
- Preferred Qualifications
- Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK
- Track record of working with partners, alliances, or channel teams on joint GTM programmes
- Background in developing or scaling a new go-to-market motion
- Strong grasp of ABM, digital demand generation, and executive engagement strategies
- Ability to translate Sales priorities and market insight into actionable marketing programmes
- Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams
- Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment
Travel Requirement & Working Conditions
- Up to 25% travel for internal meetings, customer programmes, and industry events
- Reliable internet access for remote work outside a Workiva office
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Lead Regional Marketing Manager - UKI in London employer: Workiva
Workiva is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to innovate and excel in their roles. With a strong focus on professional development and growth opportunities, particularly in the rapidly evolving field of AI-driven solutions, team members are encouraged to expand their skills and make a meaningful impact across EMEA. The company's commitment to leveraging cutting-edge technology and insights ensures that employees are at the forefront of industry advancements, making Workiva a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Regional Marketing Manager - UKI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workiva and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workiva are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workiva on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workiva. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Regional Marketing Manager - UKI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workiva. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workiva:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workiva’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workiva
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workiva will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workiva, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
