Director of Sales Development - EMEA
Director of Sales Development - EMEA

Director of Sales Development - EMEA

Full-Time 80000 - 120000 ÂŁ / year (est.) No home office possible
Workiva

At a Glance

  • Tasks: Lead and inspire a high-performance sales development team across EMEA.
  • Company: Join a dynamic company that values diversity and innovation.
  • Benefits: Competitive salary, flexible working options, and professional growth opportunities.
  • Why this job: Make a significant impact on sales strategies and drive top-of-funnel growth.
  • Qualifications: 10+ years in sales with strong leadership and pipeline management experience.
  • Other info: Opportunity to work remotely and travel for exciting internal and customer meetings.

The predicted salary is between 80000 - 120000 ÂŁ per year.

The Director of Sales Development is accountable for the strategic leadership of the EMEA Sales Development organization, overseeing an EMEA-wide team that drives prospecting and top‑of‑funnel pipeline growth. This leader is a strategy and scale expert who leads an organisation of Sales Development Managers and their respective teams to identify and qualify winning opportunities, maintain rigorous pipeline hygiene, and deliver an exceptional customer experience. The Director ensures the entire organization is operating at a high level of performance, aligning departmental resources with overarching company objectives to fuel the sales engine.

What You’ll Do

  • Build a high-performance organization by attracting leadership talent and fostering a culture of engagement and continuous learning.
  • Scale leadership capabilities through direct coaching, professional development, and succession planning.
  • Align departmental headcount and talent to optimize engagement and performance across the EMEA region.
  • Partner with Executive Leadership and the VP of Sales to align the Sales Development roadmap with Sales organization objectives.
  • Own aggregated pipeline forecasting and lead‑to‑opportunity strategies to ensure consistent top‑of‑funnel growth.
  • Maintain deep product and market knowledge to identify leadership training needs and pivot prospecting strategies as needed.
  • Analyze high‑level metrics to drive progress toward pipeline generation targets and lead conversion efficiency.
  • Direct the identification and qualification of new opportunities to achieve quarterly pipeline and Sales Accepted Opportunity (SAO) targets.
  • Maximize field sales support by overseeing the distribution and quality of Sales Accepted Opportunities.
  • Establish synergy between Sales Development and Field Sales through strong partnerships with Sales Directors.
  • Enforce management-level accountability for 1:1s and field‑pairing meetings to ensure smooth AE hand‑offs.
  • Leverage leadership skills to proactively bridge gaps between actual and desired pipeline results.

What You’ll Need

Minimum Qualifications

  • 10+ years related career experience in Sales or Sales Development - with a strong focus on lead generation and top‑of‑funnel pipeline growth.
  • 5+ years of direct people management experience, with a proven track record of managing managers preferred.

Preferred Qualifications

  • Comprehensive understanding of the SaaS business model, unit economics, and the lead‑to‑revenue lifecycle.
  • Strong commercial and cultural acumen of EMEA markets.
  • Ability to lead through change across highly matrixed and geographically dispersed organizations.
  • Ability to motivate a broad organization and influence senior‑level stakeholders.
  • Strong executive presentation skills and the ability to translate top‑of‑funnel data into strategic action.
  • Expert‑level knowledge of Workiva products and internal processes.
  • Exceptional strategic planning, time, and territory management skills.

Travel Requirements & Working Conditions

  • Up to 25% travel for internal and customer meetings.
  • Reliable internet access for any period of time working remotely, not in a Workiva office.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Director of Sales Development - EMEA employer: Workiva

Workiva is an exceptional employer that fosters a culture of engagement and continuous learning, making it an ideal place for the Director of Sales Development to thrive. With a strong commitment to diversity and inclusion, employees benefit from professional development opportunities and a collaborative work environment that encourages innovation and strategic thinking. Located in the dynamic EMEA region, this role offers the chance to lead a high-performance team while contributing to the company's overarching objectives and driving meaningful growth.
Workiva

Contact Detail:

Workiva Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Sales Development - EMEA

✨Tip Number 1

Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that Director of Sales Development role.

✨Tip Number 2

Prepare for interviews by researching the company inside out. Understand their products, market position, and recent news. This will help you tailor your responses and show that you're genuinely interested in the role.

✨Tip Number 3

Practice your pitch! Be ready to articulate your experience and how it aligns with the company's goals. Highlight your leadership skills and how you've driven pipeline growth in previous roles.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.

We think you need these skills to ace Director of Sales Development - EMEA

Strategic Leadership
Sales Development Management
Lead Generation
Pipeline Growth
Coaching and Professional Development
Talent Optimization
Forecasting
Data Analysis
SaaS Business Model Understanding
Commercial Acumen
Change Management
Executive Presentation Skills
Strategic Planning
Time Management
Territory Management

Some tips for your application 🫡

Show Your Leadership Skills: As a Director of Sales Development, we want to see your leadership style shine through in your application. Share specific examples of how you've built high-performance teams and fostered a culture of engagement. This is your chance to showcase your ability to motivate and influence others!

Align with Our Objectives: Make sure your application reflects an understanding of our company objectives and how your experience aligns with them. We’re looking for someone who can connect the dots between sales development and overall business goals, so don’t hold back on demonstrating that strategic mindset!

Highlight Your Metrics-Driven Approach: We love data-driven decision-making! In your application, include any relevant metrics or achievements that demonstrate your success in pipeline growth and lead conversion efficiency. Numbers speak volumes, so let them do the talking for you!

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Workiva

✨Know Your Numbers

As a Director of Sales Development, you'll need to demonstrate your understanding of pipeline metrics. Brush up on key performance indicators related to lead generation and conversion rates. Be ready to discuss how you've used data to drive decisions in previous roles.

✨Showcase Leadership Experience

With over 5 years of managing managers, it's crucial to highlight your leadership style. Prepare examples of how you've built high-performance teams and fostered a culture of engagement. Think about specific instances where your coaching made a difference.

✨Understand the EMEA Market

Familiarise yourself with the commercial and cultural nuances of the EMEA region. Research recent trends and challenges in the market. This will not only show your commitment but also help you align your strategies with the company's objectives.

✨Prepare for Strategic Discussions

Expect to engage in conversations about aligning sales development with broader company goals. Prepare to articulate your vision for top-of-funnel growth and how you would implement it. Use examples from your past to illustrate your strategic planning skills.

Director of Sales Development - EMEA
Workiva

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